Main Street Market 🎶

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🍔 Happening June 11th & July 9th at 242 E. Main Street, Stockton, CA! 🍻

By Alvin Cho

Hello!

I’m Alvin, the new intern at DSA from Korea. Today, I’d like to introduce you to the Main Street Market, which has become a cultural staple in our downtown area. This market – held outside the Bob Hope Theater and hosted by the Downtown Stockton Alliance, Parents By Choice, and ASM Global – is incredibly popular among both locals and visitors. Its charm can be divided into three main attractions: lively bands, delicious food, and various business promotions.

Lively Bands

The first thing that captures your attention at the Main Street Market is the live music. Several local bands take the stage to perform a wide range of musical genres. From jazz and blues to rock and pop, you can enjoy music that suits your taste. The passionate performances of the bands and the enthusiastic responses from the audience create a vibrant atmosphere. Walking around the market while listening to the music can make all your daily stress melt away.

Delicious Food

Another major attraction of the Main Street Market is the delicious food. The market is dotted with a variety of food trucks and stalls, offering a diverse array of cuisines. From fresh, locally-made dishes to street food from around the world, the wide selection can make it hard to decide what to eat. The handmade beverages and desserts available here are particularly worth trying. Sharing tasty food with friends and family while having a great time makes the Main Street Market a paradise for food lovers. This year, the market also features a beer garden, serving refreshing drinks from 4:30 – 7:30 PM.

Business Promotions

Main Street Market is more than just a marketplace. It’s also a platform for various businesses to promote their products and services. Numerous small business owners seize the opportunity to showcase their brands and directly interact with customers. There are product demonstrations, special discounts, and various activities aimed at business promotion. This not only helps in selling products but also builds trust with customers and contributes to the local economy.

Dates

Main Street Market is happening TONIGHT, June 11th from 4:30 – 7:30 PM (featuring music by Nick Elwood); if you can’t make it tonight, make sure to stop by next time on Tuesday, July 9th, 4:30 – 7:30 PM (featuring music by Los Rebelous)!

Come on Out!

Main Street Market goes beyond being just a place to buy and sell goods. It’s a special space where the local community comes together. With lively music, delicious food, and various businesses coming together, it offers visitors an unforgettable experience. If you’re ever downtown, I highly recommend visiting! You’re sure to fall in love with the charm of the Main Street Market.

This has been Alvin, the intern from Korea. I’ll be back with more interesting and informative news next time.

Thank you!

Flavorfest: Foodie’s Delight – Happening TODAY!🍕

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By Courtney Wood

🥓🥙This weekend is the third year of Stockton Flavorfest! If you’re looking for something fun to do this Sunday, come to Weber Point to experience this Visit Stockton-hosted festival full of food and fun! 🧁🍻

Tickets:

Buy tickets here.

Adults/Seniors: $10.00 Saturday & Sunday ($12 at the gate)

Age 6 – 17: $5.00

Kids 5 & Under: Free

When:

Sunday, May 19th, 12 PM – 7 PM

Where:

Weber Point Events Center

221 Center Street

Stockton, CA

Parking:

Surface level street parking and all-day (starting at 9 AM) $10 garage parking is available at Coy Garage and SEB Garage. View the Park Mobile App and the Downtown Parking Guide for more parking information.

ABOUT FLAVORFEST:

With art vendors and exhibits; live entertainment and workshops; over 30 food trucks and booths; a beer and wine garden; and the beautiful Downtown Stockton waterfront, Flavorfest is the best way to spend a mid-May weekend. The event started May 17th, and is running through TODAY, Sunday the 19th!

Director of Marketing & Communications, Amy Alpers, from Visit Stockton shared that “Stockton Flavor Fest is a celebration of the culture, community, and cuisine of our region, and Visit Stockton is so excited to bring back this award winning event to Weber Point Events Center May 17-19.” To her, Flavorfest “is a labor of love from us to Stockton, and we are proud to highlight the diversity and creativity that makes this place a wonderful place to visit, live, and grow. The event is meant for everyone…we can’t wait to welcome everyone!”

🍙 FOOD VENDORS 🥟

Here are a list of some of the mouth-watering food vendors you can enjoy at this year’s event:

  • Bangin’ Bowls
  • Black Kat Cafe Company
  • Bubble Express
  • Bubble Hive
  • Casa Pinoy
  • Chefomeezie Ultimate Comfort Food
  • Charlie’s Fruitilocos
  • Cousins Maine Lobster
  • Cruising Cones 6
  • Don Tomas Pizza Fever
  • Drea’s Kitchen
  • El Parcero Empanadas Colombianas
  • Flavors Of Chef Nessa
  • Foxy’s Toffee
  • Fruitopia Fruit Bowls
  • Fudging Around
  • Grajedas Mexican Grill
  • Hawaiian Honey Cones
  • Hawkins Burgers On Wheels
  • Hella Good Kettle Corn
  • Hyderabadi Eatz
  • Jeeroz Mediterranean
  • Jerk Street Tacos
  • Mely’s Churros
  • Mike & Niki’s Honey Co.
  • Miss Dulcelicious
  • Mr. Jalepeño
  • Panda’s Smoke Shack
  • Patrick’s House Catering
  • Pinorrito
  • Pizza Lovers Sac
  • Problem Baker
  • River City Snowie Shaved Ice
  • Salmon Going Nuggetz
  • Saucey Oysters
  • Snappers Seafood
  • Street Philly Truck
  • Supreme Musubi
  • Sweet Berry Lyfe
  • Taqueria El Trebol
  • Taste of Curry Fiji Style
  • The Drunken Dumpling
  • The Sweet Life
  • Treats by Ness

SAMPLE ITINERARY

Here’s a sample Sunday afternoon itinerary for you to ponder:

  • Buy your ticket online for easier check-in and a cheaper price.
  • Park at SEB Garage or take the bus, if you’re inclined.
  • Check in at the entrance booth and take a selfie next to the giant Stockton letters near the main stage!
  • Browse through Art Alley to have your portrait drawn, and maybe get a psychic reading.
  • Start your foodventure off right with an iced coffee from Mely’s Churros and a healthy fruit cup from Fruitopia Fruit Bowls.
  • Stop into The Kitchen @ Stonebrier tent to see what you can learn and sample in their demo kitchen.
  • Peruse the vendors nearby, and wave hello to us at the Downtown Stockton Alliance booth, where we are selling our brand new merchandise – Bob Hope T-Shirts, Chung Wah dragon T-Shirts, Rainbow tank tops, hoodies, and more!
  • Enjoy a vegan dumpling from the Drunken Dumpling (pictured below – very tasty 😋)!
  • Walk through the shopping vendor aisle near the Back Porch and pick up some Flavorfest gear.
  • Pop into the Back Porch beer garden to sip while listening to the styles of CalFamous, Chloe Alexis, or Mundo, and gazing upon the water glittering gently in the background.
  • Check out the food truck ring behind the Michelob Ultra stage, and try a goodie or two.
  • Head to the main stage area to dance to the tunes of The Outlaw Mariachi.
  • Now that you’ve worked up your appetite, finish your experience with a personal pizza from Pizza Lovers Sac and a uniquely shaped treat from Hawaiian Honey Cones.
  • Roll yourself to your car and dream about what you will try next year!

WRAP UP

🌯🍤Flavorfest comes but once a year, so bring yourself out to enjoy this incredible food truck extravaganza while it lasts! The foodie in you will be living a candy-coated, caramel-glazed, ice cream dream. 🍧🍦

ALL ABOUT DSA’S NEW, ARPA-FUNDED PROGRAMS!

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By Courtney Wood

The Downtown Stockton Alliance has four new ARPA-funded programs to benefit Downtown Stockton businesses and property owners. In the last year, DSA staff have received over $2M in American Rescue Plan Act funding for projects and programs to benefit our Downtown stakeholders.
Learn more about these programs below!

DOWNTOWN BUSINESS FAÇADE IMPROVEMENT PROGRAM

Does your Downtown building or business exterior need a subtle glow-up, or maybe a full-on facelift? Our Business Façade Improvement Program, funded through City of Stockton ARPA money, has no-strings-attached cash for those makeovers. This program offers up to $25,000 of improvements per building for:

  • New Awnings
  • New Paint
  • Window & Door Replacement
  • Outdoor Dining Enclosures
  • Façade Repairs of Stucco/Tile/Brick
  • Other Street-facing, Façade Improvements

To be eligible, your business or property must be located in Downtown Stockton, have an up-to-date business license, have no active code violations, and not be a publicly traded company. For a step-by-step guide on how to apply, click here. Let this program give your downtown space a youthful glow!

We have funding available to repair and update Downtown building facades!

DOWNTOWN ENTREPRENEUR SUPPORT PROGRAM

Are you a Downtown business owner who has always been curious about joining a chamber of commerce, but hesitated due to the fees? Or a long-standing chamber member who would jump at the opportunity to have someone cover this year’s dues for you? Or maybe there’s a Quickbooks class you’ve been eyeing that would help you up your business’s bookkeeping methods, but felt that investing in that course would take away funding from another important aspect of your business? Well, the DSA has the answer to your prayers this year!

February’s Talk to Downtown featured representatives from local chambers!

Our San Joaquin County ARPA-funded Downtown Stockton Entrepreneur Support Program offers to reimburse Downtown business owners for up to $1,000 per business for EITHER a chamber membership at any of the local chambers, such as the Greater Stockton Chamber of Commerce, the African American Chamber of SJC, the SJC Hispanic Chamber of Commerce, or the Central Valley Asian-American Chamber of Commerce; OR a business development workshop, class, or course that would help you improve your business or train your staff! To learn more about the benefits of joining our local chambers, check out February’s Talk to Downtown.

We can reimburse you for memberships or workshops occurring from December 2022 onward through the submission of this form. Let the DSA help you network, up-skill yourself or your staff, and grow your business into the best it can be in 2023.          

DOWNTOWN STOCKTON WINDOW REPAIR REIMBURSEMENT PROGRAM

Have you recently had a window broken at your Downtown business, and struggled to find the funds to repair it? You already have enough to worry about as a small business owner. Our new SJC ARPA-funded Downtown Stockton Window Repair Reimbursement Program can help! Through this program, we can reimburse Downtown business owners for up to $800 per window for window repairs. All you need to do is fill out this form, which asks you to upload the window repair invoice and your proof of payment, and the DSA will send your reimbursement check to you within 10 days!

DOWNTOWN STOCKTON WINDOW WRAP PROGRAM

Does your downtown business or building have empty windows or faded window wraps that are screaming to be updated with colorful artwork or customized branding? Let our SJC ARPA-funded Downtown Stockton Window Wrap Program brighten up your space and attract clients to your business. Through this program, the DSA will pay for up to $2,500 of window wrapping per business. Just submit this form to apply – the DSA can help you with a customized design OR use artwork you already have. Once you’ve approved the design, we work with the installer and pay them directly. It’s that easy to completely upgrade the look of your business!

Check out one of our Window Wrap Program beneficiaries, Alex Floral!

APPLY NOW!

These four programs are all running on a first-come, first-served basis while funding lasts; as of the writing of this article, we still have approximately $44,000 remaining in the Entrepreneur Support Program, $47,000 left in the Window Repair Reimbursement Fund, $47,000 to spend in the Window Wrap Program, and 40 spots left in the Business Façade Improvement Program. Click here to learn more or to apply today, contact [email protected] with any questions, and please share this article with every Downtown Stockton business owner or property owner you know.

Staff here at the DSA are thrilled to be able to offer these one-time programs to our stakeholders, who we know have waded upstream through adversities in the past few years. We hope for this funding to provide support, improvements, enhancements, and momentum which will propel Downtown Stockton toward a steady river of success.

P.S.

In addition to the programs mentioned in this article, we still have funding for the digital media promotion of Downtown Stockton events and job listings through COS ARPA money; if you are hosting an event or have job openings at your Downtown location, send them our way by emailing [email protected]!

Do you know Downtown? Here’s a Chance to WIN a Swag Bag!

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by Gynae Davalos

Tretheway Building

Which downtown building is the oldest, according to the City’s registered Historic Landmarks?

  • B & M Building – 125 Bridge Place
  • Fox California Theatre – 242 E. Main Street
  • Stockton Memorial Civic Auditorium – 525 N. El Dorado Street
  • Tretheway Building – 229 E Weber Avenue
  • Medico-Dental Building – 242 N. Sutter Street

Which downtown religious facility was built in 1892?

St. John’s Episcopal
  • First Church of Christ Scientist – 801 N. Center Street
  • St. Mary’s Church – 203 E. Washington Street
  • St. John’s Episcopal Church – 316 N. El Dorado Street

Who is Weber Point named after?

  • Weber Stephen
  • Chris Webber
  • Ingeborg Weber-Kellermann
  • Carl Maria von Weber
  • Captain Charles Maria Weber

Which businesses in Downtown Stockton have been operating for 10+ years?

  • Frank’s Shoe Shine
  • Alfalfa’s Pizza & Deli
  • Xochimilco Cafe
  • Martinez Tailor Shop
  • Mary Magdalene Community Services
  • Empresso

Subscribe to our eNewsletter towards the bottom of our website to receive correct answers and to be entered for a chance to win a DSA bag o’ swag!!

Murals Making Moves in Downtown

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by Gynae Davalos

New Mural! Find it on the side of 707 E. Main St

It’s the colors and size of a mural that easily captures our attention roaming anywhere downtown. And the latest installment up at the side of 707 E. Main St. is no exception.

This giant work of art is to honor Devone Boggan, CEO of Advance Peace, an organization dedicated to ending cyclical and retaliatory gun violence in American urban neighborhoods. For all his endless work enriching young people’s lives, he was named an Ashoka Changemaker in 2021 and was named a recipient of an Irvine Foundation Leadership Award this year. The James Irvine Foundation Leadership Awards recognize individuals advancing breakthrough solutions to critical issues facing California. 

John Horton is the multidisciplinary artist selected to create and produce the mural. He’s titled it: Transforming Lives. A resident of Sacramento, John’s Instagram profile showcases his awesome artistry of digital graphics, canvas work, and other commissioned projects. He’s been creating murals all over the state for about 6 years and he really likes our downtown.

“I like the architecture and the pace of it here. It’s pretty cool.”

John has very simple advice on how to put your art out there and have your work commissioned: “Be involved in your community and opportunities will arise from that.”

With so much work to be done to keep our downtown moving, John had a great suggestion, “Everything starts with the youth. So any programs that can inspire the next generation, that’s the only way you can get good change for longevity.”

Want more murals in Downtown Stockton? All you have to do is ask. [email protected]

Revised 3/15/2023