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By Zachary Hulsey
Information
- Businesses: Fo3 Activewear and Yazie Curl’s for Girls
- Location: 522 E. Weber Avenue, CA, 95202
- Instagram: @fo3_urban_activewear
The Fo3 Urban Activewear brand is coming to downtown Stockton! It’s a positive Stockton brand that believes in you, with a slogan that represents the mindset of champions—”Not Afraid to Lose, Not Afraid to Win.” The owner, Kimberly Ganner, stated how she wanted to bring athletic clothing to South and South-Central Stockton because the current athletic stores are all up north.
The Fo3 store in downtown will have athletic clothing, accessories, and equipment such as mouthpieces, football cleats, soccer cleats, and much more. This brand has a deeper meaning, made to carry on the impactful legacy of Treyvon “Fo3” Breckenridge, a local star athlete and entrepreneur who inspired our community with his commitment to basketball, football, and his trash can cleaning services.
Treyvon wasn’t just any kid—since he was young, he was always looked at as an inspirational athlete and leader with a magnetic personality. Trey had a strong connection to sports and the mindset of a champion that uplifted those around him to lead with the zero losses mindset, which is also a slogan used by the brand. His nickname, Fo3, was given to him by his coach, Aaron Edmond, because Trey became known for being an outstanding all-around athlete in every position on the basketball court. More specifically, he gained this nickname for making successful half-court shots—so successful, in fact, that the audience would chant Trey for 3, which turned into Fo3.
Trey became the face of the AAU League Lions Truth basketball team. He also became a notable football player, playing as a quarterback and point guard for the Edison football team. Everyone wanted to play with Trey because he wasn’t just a team player on the court or field—he was a team player in everyday life.
Unfortunately, in September 2020, at just 17 years old, Treyvon Breckenridge tragically passed away as a passenger in a car accident that was out of his control in Tracy, CA. Trey’s mother, Kimberly Ganner, created this brand to honor the powerful legacy he left behind while spreading the positive mindset he had. In fact, the slogan “Not Afraid to Lose” originated from a rap song Trey wrote, where he wrote, “Knowing I can die any day, I’m not afraid to lose.”
Now, Trey’s mother, Kimberly Ganner, is continuing her son’s influential legacy through the Fo3 Urban Activewear brand. Beyond that, she also wrote a book titled Not Afraid to Lose, Not Afraid to Live. In this book, she shares how losing Trey affected her physically, mentally, and emotionally. Additionally, a documentary has been created to bring awareness to safe driving and showcase Trey’s passion for life and perseverance.
Kimberly plans to hold a book signing at a later event, but in the meantime, the grand opening of the new Fo3 Urban Activewear store in Downtown Stockton took place last week alongside the opening of Yazie Curls for Girls beauty business, which was launched by Kimberly’s 8-year-old daughter. At the ribbon cutting, The Greater Stockton Chamber shared that Yazie is the youngest business owner for which they have ever held a ribbon cutting!
Kimberly has faced unimaginable grief—losing her son Trey and then, just 15 months later, losing her husband in another car accident. Along with her nine boys and one girl, who look up to Trey’s actions, she has chosen to transform her pain into purpose by building a meaningful brand to keep his legacy alive.
“Trey didn’t believe in division. Instead, he believed in unity. With everyone he came across, he always found the good in them, and that’s what made him so inspirational.”
— Kimberly Ganner
Every year since Trey’s passing, Kimberly has organized a community event called the Trey Day Community Movement Event—a gathering dedicated to bringing together people from all walks of life to spread unity and promote the Drive Safe movement; this day brings the community together to honor Treyvon’s memory and keep his legacy alive. Although the next event is still being planned, it is expected to take place in October. The event will offer community resources to showcase the greatness within Stockton and feature different sports teams and drills. As Kimberly puts it, “Unity is sports, and sports is unity.”
“Trey was rebirthed through the Fo3 Urban Activewear clothing brand, a brand that believes in you because Trey believed in everyone.”
— Kimberly Ganner
This brand is more than just fashion—it’s a movement that inspires people to live with the strength to never give up. That’s what makes Kimberly Not Afraid to Lose.
You can support these two local businesses at 522 E. Weber Avenue, Stockton, CA, 95202!
P.S. Check out Kimberly Ganner’s Safe Driving Tips (Fo3 Mode Saves Lives on the Road)
- Wear your seatbelt.
- Follow the speed limit.
- Don’t use your phone while driving.
- Obey traffic laws.
- Know the driver who has your life in their hands.