Murals Making Moves in Downtown

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New Mural! Find it on the side of 707 E. Main St

It’s the colors and size of a mural that easily captures our attention roaming anywhere downtown. And the latest installment up at the side of 707 E. Main St. is no exception.

This giant work of art is to honor Devone Boggan, CEO of Advance Peace, an organization dedicated to ending cyclical and retaliatory gun violence in American urban neighborhoods. For all his endless work enriching young people’s lives, he was named an Ashoka Changemaker in 2021 and was named a recipient of an Irvine Foundation Leadership Award this year. The James Irvine Foundation Leadership Awards recognize individuals advancing breakthrough solutions to critical issues facing California. 

John Horton is the multidisciplinary artist selected to create and produce the mural. He’s titled it: Transforming Lives. A resident of Sacramento, John’s Instagram profile showcases his awesome artistry of digital graphics, canvas work, and other commissioned projects. He’s been creating murals all over the state for about 6 years and he really likes our downtown.

“I like the architecture and the pace of it here. It’s pretty cool.”

John has very simple advice on how to put your art out there and have your work commissioned: “Be involved in your community and opportunities will arise from that.”

With so much work to be done to keep our downtown moving, John had a great suggestion, “Everything starts with the youth. So any programs that can inspire the next generation, that’s the only way you can get good change for longevity.”

Want more murals in Downtown Stockton? All you have to do is ask. [email protected]

Sometimes It’s The Simple Things

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by Gynae Davalos

A refreshing, warm shower is sometimes the only thing one wants to recharge, rejuvenate, and relieve the body, mind, and spirit. For those in our community with no home in which to shower, Downtown Stockton Alliance provides a free Portable Bathroom Shower Unit (PBSU) right behind St. John’s Episcopal Church on El Dorado Street.

A simple shower can make a huge difference

Monday through Friday starting at 8:30am, anyone needing a bathroom or warm shower can sign up, reserve a time slot, and freshen up. Through generous donations, food, beverages, and clothing are often also available, as well as access to a washing machine and dryer.

SJ Public Health is also on site once a week providing free COVID-19 testing and vaccinations, in addition to other health services.

The PBSU shuts down at 4pm.

“I’m disabled and it has a shower for the disabled,” said Jesse Tora who frequents the PBSU.

DSA staff member Shirley Griffith and her team manage and maintain the unit, providing not only an essential need to the unsheltered community, but social support as well.

“A lot of them are appreciative; they’ll thank us over and over,” Shirley explained.

Music by S.T.A.T.I.K.

“The people are always so nice and respectful – love the fact we have longer time and they don’t play favoritism. They treat everyone the same,” commented Lisa Yoder.

In 2021, the PBSU served 887 individuals who took about 7,444 showers. The unit is funded through a combination of ESG-CV and CDBG grants obtained from the City of Stockton and San Joaquin County. Since 2020, over $350,000 total grant dollars have been secured and devoted to PBSU operation.

“It’s available 5 days a week and it’s convenient for afternoon showering. They feed you and they make sure everyone gets in the shower,” said Yujmon Charles.

It’s easy to take the simple things in life for granted, until they are no longer easily accessible. The Portable Bathroom Shower Unit is just one action Downtown Stockton Alliance takes to support and uplift everyone in our community. Do you have ideas to help make Downtown Stockton the best it can be for everybody?

Best. Job. Ever

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by Gynae Davalos

Getting paid to do what you enjoy is a lifelong goal for many. But what happens when you actually DO reach that goal? Well, I just got this job and I’m freaking out.

What’s this place? Who owns this building? What was this before? Is it for lease? So many questions. . . .

I have to show and tell how awesome Downtown Stockton (and subsequently the whole city) is. I have to give reasons why everyone should come downtown more often. I have to encourage entrepreneurs, investors, and businesses to open or expand their companies downtown. I have to reassure the public that downtown is safe. I have to shine some light on businesses and services that may be on the brink of going out in hopes of possibly saving them. I have to inspire and motivate ideas to fill all the empty buildings and spaces speckled throughout downtown. I have to harness enough energy through my adventures to help revitalize all of downtown as soon as humanly possible.

But I only get 5 hours a day.

Good thing I’m on skates.

My trusty Riedell R3s

I’ll do the best I can do Downtown Stockton, but let’s help each other out! Events, meetings, celebrations, announcements, specials – I need to hear about ALL of it. PLEASE send me an email, a direct message, call me at the office, hand a DSA Safety Ambassador a flyer to give to me – however digitally or physically I can retrieve info, the sooner I can share and let everyone know about all the cool happenings downtown and continue to show and tell how awesome downtown is and is becoming.

I was born in Stockton and I’ve spent the majority of my life here. The grass is NOT greener on the other side. Everything we need to grow and flourish is right here.  And I hope everyone rolls right along with me to help Downtown Stockton and the rest of our fine city continue to blossom and thrive. Because this is the best job ever and I love it here!

The Waterfront. From here, you can go anywhere.

Downtown Stockton’s “Bourbon Street”: Dreaming Tomorrow’s Downtown

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by Shaun Chatrath

Throughout the 21st century, Downtown Stockton has improved substantially, in large part due to the many businesses, people, and organizations who have helped revitalize this area.

Since the 1990s, the Downtown Stockton Alliance has played a massive role in marketing, informing, and giving life to Downtown. Through this effort, many projects, such as musical events and the restoration of Mun Kwok Lane, have seen the light of day.

With that said, we have only scratched the surface of Downtown Stockton’s potential.

We believe that Downtown Stockton one day can become one of the premier landmarks in the state of California.

This belief is due to the picturesque port that flows across Downtown, the convenience of Stockton’s geography, and the vast amount of land Downtown suited for businesses and entrepreneurship.

To reach Downtown Stockton’s full potential, why not look at the following American cities for inspiration: New Orleans and Reno?

Like Downtown Stockton, New Orleans has rich architecture and history, many of which oversee a body of water that cuts through the city (Mississippi River).

According to the Louisiana Department of Culture, Recreation & Tourism, 58% of tourists to New Orleans tour these historic sites and architecture.

In that same study, they found that tourists to the city of New Orleans spent an average of $50 more than the average tourism spending in the United States.

Thus, growing the economy of the local area. elements of New Orleans into its urban planning, we’d be drawing from a proven foundation of success and establishing a tourism-friendly culture for Downtown.

Now obviously, the area size of Downtown Stockton is significantly less than New Orleans, but that’s where a town such as Reno comes in. Reno, Nevada, is billed as “The Biggest Little City in the World.”

Like Las Vegas, the city has several casinos and shows such as Circus Circus Resort or Atlantis that draw visitors each year. According to a study by Travel Nevada, Reno has seen a $95 increase in average tourism trip spending between the years 2016-2019. Las Vegas has seen an $88 increase in the same time period.

Reno is a successful mini–Las Vegas.

To entice tourists, Downtown Stockton needs its own mini–Bourbon Street or North Virginia Street. A stretch of road where food, history, music, and most importantly, people gather at every corner together to celebrate.

What features would make Downtown Stockton the next tourist hotspot? Which street could be our Bourbon Street?

SOURCES

Louisiana Department of Culture, Recreation & Tourism 2019-2020 Study: https://crt.state.la.us/Assets/Tourism/research/documents/2019-2020/2019%20Louisiana%20Visitor%20Profile.pdf

Reno 2016 -2020 Travel Nevada Study:

Reno-Tahoe-Territory-CY16-20.pdf (travelnevada.biz)

Las Vegas 2016 -2020 Travel Nevada Study:

Las-Vegas-Territory-CY16-20.pdf (travelnevada.biz)

Downtown beautification adds new color and art in Stockton

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by Ben Sanchez

Brighter days.

When I boxed up the buttons my intern designed in preparation for the diversity ceremony this month, I realized the work my team developed for this project would be coming to a close.

My intern, Ayaana Williams, wrapped up button and flyer designs for the project during her final week at the office. I picked up the camera for the first time in a long time. The camera felt heavy in my hands as I walked past the new Superior Court of California downtown. There is a small walkway between the old and new courthouse buildings on Weber Avenue. I heard swishing water past the steps where people were walking in and out of large, windowed doors of the courthouse. The bustling crowds moved swiftly through the walkway to approach the building.

Skies were clear today with sun rays beaming down on the open space behind the courthouse. The ceremony was scheduled before noon. I slip past the crowds, preparing my attempt to capture moments with the camera.

I have made this walk numerous times with my team in downtown. Jason and I filmed downtown shots of the Fox theater and the old Bank of Stockton building. We snapped photos a few blocks away at the redeveloped Chung Wah Lane. But today, at that moment, I am the one looking down the lens this time. This space is different now. Ayaana compiled before and after footage of this outdoor area. We both watched this outdoor space transform over the past four months from Hunter Square to Diversity Plaza.

City of Stockton team members pose for the selfie.

Diversity Plaza.

Once called Hunter Square, the new space is now named Diversity Plaza. The Spire, an art piece designed by Glen Mortenson, was originally located in this outdoor space (Passerbyers will now see the Spire at the newly developed Miner Avenue roundabout).

Michael Huber, Executive Director of Downtown Stockton Alliance, explained he wanted to celebrate Stockton’s diversity for this project, hence the name change for the area. “For our 2021 beautification project, we chose the back half of Hunter Square, which is now Diversity Plaza,” says Huber.

During the winter months last year, our maintenance team assisted with the landscape development. Flag poles were painted and placed across the plaza. Each flag is designed by Ayaana with these words: Unity, Equity, Pride, Inclusion, Diversity, and Respect.

The short video footage she put together will give you a sense of the work and transformation over the past year.

You can watch the video below.

Behind the lens.

The camera felt heavy today. Heavier than usual. The crowd walked across the lawn into the sunlight where rows of chairs waited to seat their visitors. I look through the camera lens to capture the art on utility boxes near Diversity Plaza. The outdoor space was utilized in our other video when we introduced Ayaana on our YouTube channel. I went ahead and operated the camera when we captured video of her walking past the flags during construction. You also can watch that video on our YouTube channel.

Ayaana was a great photographer. She captured a lot of the Diversity Plaza photos you see on social media. The material she developed was an integral part of the design process for marketing going forward.

Speaking of design and art, Sam Majeed (@dopaminecolors) created the art you see at Diversity Plaza. This collaborative effort toward this project is not his first project in downtown. He created a mural in the Courthouse Plaza parking lot along the east wall of the building. People approached him in the crowd. His large coat had a colorful art design across his back. When he turned to address the people acknowledging his artwork, I squeezed the button on the camera to capture it.

Sam Majeed greeting the public.

Celebrate Diversity.

Diversity Plaza ceremony

Two large polished art statues stand behind a circular, iron gated area. These statues and gates round out the art ensemble at the plaza. City of Stockton officials, public figures, and community members gathered for the presentation of Diversity Plaza. When Huber addressed the crowd introducing Harry Black to the microphone, everyone took a seat. Each speaker approached the microphone to say a few words about the work being done in downtown before presenting a certificate to Huber.

Chamber representatives were asked to approach the microphone to speak. The Greater Stockton Chamber of Commerce, San Joaquin County Hispanic Chamber of Commerce and the Central Valley Asian American Chamber of Commerce offered their appreciation for the beautification efforts in downtown. People lined up for photo ops by Tim Ulmer as they exchanged greetings before the camera clicks to snapshot the moment. Majeed took a candid photo standing in front of his work (Striking a pose to capture his coat in the shot). With people saying their goodbyes, I pop the cover back on the lens before I head off to the next venture.

The crowd dispersed with a snapshot of Diversity Plaza. I hope the public can make their way to visit this hidden space. Hopefully, this will be one of many upcoming beautification projects within downtown Stockton.

Fun Fact:

Ayaana Williams designed the flags and buttons for Diversity Plaza. She also created the highlight video and captured photos during the development process downtown.

Check out businesses in previous vlog episodes on our YouTube channel!

Subscribe now and catch all new episodes in downtown Stockton.

Live music returns to downtown Stockton for new series

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by Ben Sanchez

The Downtown Sounds music series launched this past month with some amazing rockin’ sounds from Haywired. While their weekly music set is coming to an end, we had a variety of questions regarding this new, outdoor music event downtown. We wanted to take all your feedback and answer as many questions you have about Downtown Sounds. We all know you are curious about who is performing next in downtown. Let’s take a look at how this event has evolved over the past year.

What is Downtown Sounds?

Last year, the Downtown Stockton Alliance hosted a series of music events downtown with local musicians. The open space in Janet Leigh Plaza was a great opportunity to present a free outdoor event for the community. In May 2021, University of the Pacific’s Patrick Langham Jazz Sextet was the first group to appear in Janet Leigh Plaza performing live jazz outdoors!

The first outdoor music event was dubbed ‘Jazz in the Plazz’ and throughout the month had more attendance every Tuesday. With the success of the outdoor music series, two more monthly events would appear in 2021. The Mike Torres Jr. band would play in September for Torres Tuesdays and Phillip Bailey Moncrease appeared in October to bring more amazing sounds to downtown.

Initially, the music series did not have an official name tied to each monthly event downtown. Each musical performance was tied to a different, monthly title. This year, we wanted the music series to fall under one title as we introduce Downtown Sounds in 2022. With more performances planned throughout the year, you will want to follow our social media platforms to stay updated on who is playing live on Tuesday nights.

When is Downtown Sounds?

Our music series is every Tuesday night at Janet Leigh Plaza.

Live music starts at 6 PM and will run until 8 PM.

Is there a charge for this event?

No. This event is FREE to the public.

Jazz in the Plazz highlight from 2021.

Will I need to bring a chair?

Plastic chairs will be provided. You may bring your own chair to this event. The plaza has plenty of space for you to sit and enjoy music.

Who has performed this year?

We reached out to Haywired, a “Rockin Americana” style band with dynamic vocals that are welcome sounds to downtown Stockton. With a versatile musical style, this band is inspired by country, rock, pop, folk, R&B and blues.

Haywired performing downtown

Will Jazz in the Plazz return to downtown? 

Absolutely! We heard all the feedback from the community and are happy to announce that Jazz in the Plazz returns in May for our Downtown Sounds series. Langham, Professor and Program Director of Jazz Studies at the Conservatory of Music at University of the Pacific, is excited to perform for our community in downtown Stockton. You can catch live jazz downtown starting on May 3rd at 6 PM.

Mike Torres Jr. band

Are restaurants open during the live event?

Yes! All restaurants in the surrounding area of Janet Leigh Plaza will be open. Grab food during the show! Drinks are also allowed outdoors! Here is a list of restaurants in the plaza serving tasty food on Tuesday nights.

Grab food and drinks at the Plaza!

Share your #DowntownStockton experience 

While you’re exploring downtown – snap a photo and share it on social media with us! Be sure to tag us in your photos at @Downtownstockton and use the hashtag #DowntownStockton for the chance to be featured on our social channels. 

Check out the downtown vlog episodes on our YouTube channel!

Subscribe now and catch all new episodes in downtown Stockton.

Miner Avenue a catalyst to highlight improved downtown Stockton

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by Ben Sanchez

Cut your ribbon.

A buzzing sound lingered in the air near San Joaquin Street and Miner Avenue in downtown Stockton. I took a brisk walk from the office to find people gathering for the Miner Avenue Complete Streets ribbon-cutting ceremony. I can hear the sound grow louder as I round the corner off Channel Street. Days before, the Economic Development Department (EDD) dropped a flier on Instagram noting that on Wednesday, March 16, the community was invited to the ribbon-cutting ceremony. The buzzing sound of a drone flying above the streets captured the new roundabout at the intersection. Standing in the middle of the roundabout, The Spire. A historic art fountain that once occupied Hunter Square was designed by Glen Mortensen. The new plaque on the base of The Spire bathed in sunlight. I bet you have seen Mortensen’s architecture in Stockton. More specifically, Burns Tower at University of the Pacific and the School of Pharmacy.

Mayor Kevin J. Lincoln arrived on scene along with several public figures presenting short speeches to the public. A row of easels showcased the before and after photographs on a long time project coming to the finish line.

What a long road it has been for Miner Avenue. Jodi Almassy, City of Stockton Director of Public Works, addressed the crowd explaining the “labor of love” that went into the project. Since 2008, the complexity of the project achieved funding from six separate sources with Siegfried Engineering as the lead design firm.

I navigated the crowd, saying hello to fellow community members and business owners who attended the event. We all stood together watching the mayor grip giant scissors. He lifted them into position awaiting the signal to cut the ribbon. Cue a short pause for the photo op moment. Looking at all the development in this area, I think back to last year when the team and I would film vlog footage near Miner Avenue.

Jodi Almassy addressing the public.

Transitions.

Throughout our walks of downtown, Miner was one of those areas with constant construction over the past winter. We veered and maneuvered our way past construction vehicles and workers who made progress block by block. The crew made us aware of the safety precautions along the sidewalks as they worked around the weather to pave streets.

Part of the footage can be viewed in our vlog episode 4 here (Or you might spot it in a reel on Instagram). You might remember sidewalk construction along Miner or certain cross streets shut down during this process last year. New bike lanes were installed with reduced traffic from four lanes down to two (Siegfried Engineering tells me this is called a road diet or lane reduction).

The impact on commuter traffic in downtown increased at this time as people discovered new ways to navigate their parking spots. Businesses along Miner started to view the transformation roll out over 2021. I know Beas Auto Sales kept customers aware through their popular Instagram stories. Their awareness to the situation at hand assisted customers who ventured downtown throughout construction times (Also their selection of lo-fi music used on Instagram is inspired by yours truly.)

The right time.

With businesses adjusting to downtown development, the question on everyone’s mind is, ”What is happening in downtown?” 

A question I am most certain Eric Alvarez, City of Stockton Deputy Director of Public Works, is asked frequently. Alvarez jumped on a Zoom call to talk to the Downtown Stockton Alliance about his role with the city. Several months before the ribbon cutting, Alvarez gave an overview of several projects throughout the city. You can watch his full interview here.

When asked about the Miner Avenue Complete Street Improvements project he said, “It’s taken a long time — Miner is a large project in terms of its length. But with anything, the driver is money. You have to have the money to see it through.” 

He noted a lot of minor details (see what I did there?) in his discussion about the project. Timing was everything when applying for funding on this project. Once grant funding was secured they had to find an ideal time to get to work with weather conditions and other challenges ahead. 

“It took 10 years to get from the idea to finishing the work,” says Alvarez. Throughout their continued efforts to improve Miner Avenue several agencies were involved in the process to complete the project including Siegfried Engineering, Salaber Associates, and George Reed noted as key consultants and contractors.

Hometown.

During the ceremony, I stood next to Chris Kay, Marketing Manager and Business Development at Siegfried Engineering. I am sure you know of Chris Kay. His accolades within the community speak volumes throughout the city. A family man, entrepreneur, leader, broadcaster, and overall just a wonderful human, he set aside some time to answer my questions about Miner Avenue. He shakes a lot of hands as people come up to greet him. Kay spoke about the key points with this project and how he worked directly with Alvarez and his team. “The city is an extension of our staff — it truly is a collaborative effort,” says Kay.

Over the course of conversation, Kay revealed this was a complex project that started years ago. “Our company was involved from the very beginning,” says Kay, “We assisted with grant writing and preliminary designs, and were the lead design firm on this project.” This is another significant milestone for the company. The northern and central California engineering firm has an incredible portfolio of roadway projects and improvement projects throughout California. Their expertise and insight offered the city a new perspective when designs were finalized (Remember that road diet we talked about).

As we gazed toward the Spire I asked him what his thoughts were with his firm bringing this idea to fruition. “To see it finished is amazing,” says Kay. “The long standing project complete is incredible to see in our hometown.”

Fun Fact:

You might not know this, but the development project on Miner is considered a ten block corridor. From the railroad tracks all the way to Center Street.

*Photo courtesy of Siegfried Engineering.

Check out businesses in previous vlog episodes on our YouTube channel!

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Caffeine Dreams: Amazing locally roasted coffee on my mind

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by Ben Sanchez

This month, I ventured out with my intern to visit more spaces in downtown Stockton. From the Waterfront Warehouse to the spacious Sycamore venue, we wanted to share the local coffee spots here in downtown.

Coffee at Trail

Which one is your favorite?

Did we miss a coffee shop downtown?

How did you hear about the coffee shops?

What is your go-to coffee order?

Inquiring minds want to know!
Here is a quick recap of coffee runs with my team in downtown.  
 

Legendary Coffee & Books.

Always be legendary.

Located inside the historic Waterfront Warehouse, the well-lit, relaxing atmosphere is a great space to visit for Temple Coffee and local pastries. We dropped by during our vlog in episode 3 to try some coffee and taste the wonderful Gunther’s ice cream from Sacramento. You can catch Renee and I sitting at the table and chatting inside their lovely shop on the vlog episode here.

Since then, I have stopped by on a few occasions to get coffee and peruse the books along the shelves. For the unique photo op, the space has a nice wall with the vibrant “Be Legendary” font stretching across a leafy green backdrop. Every customer would snap a picture to share from their favorite spot to support the awesome people who serve us coffee in the morning. I took a photo just outside the side entrance by the fountain. If you are in the area, step inside the warehouse and grab your coffee fix.

Trail Coffee Roasters.

Blazing trail.

A large, open café in the renovated historic Owl Drug Store building on California and Main Street, Trail Coffee is another local favorite with multiple locations in Stockton and Lodi. With large display windows, an outdoor patio, and a well-positioned roaster room, there is plenty of space to sit back and enjoy coffee and scones.

Mentioned on the latest vlog episode, Matt and I recalled the days when Trail roasted beans behind the building on San Joaquin where Huddle started. We would ride bikes on Miner Street and swing around the alleyway with large art murals following the scent of coffee. You can read and watch our conversation on the latest vlog episode here.

You can find their coffee at a small shop on the University of the Pacific campus in Stockton, and a new location in Lodi. I’m more partial to their hot chocolate (good hot cocoa is hard to find), even back during the days of Huddle 1.0. The new spot downtown is spacious with tables, chairs, and a merchandise area to take home those lovely Trail mugs and shirts.  

Bonus: You can catch us hanging out on the outdoor patio at Trail with Amy Sieffert, owner of Goodstock Productions, in episode 4. Her team will sometimes work out of Trail in downtown Stockton.

Plaza Perks.

Tiny coffee shop.

Tucked away inside the Courthouse Plaza, this small café serves Cat & Cloud Coffee out of Santa Cruz, California. From sandwiches to breakfast burritos, every purchase goes toward helping a foster child in need. Throughout our adventures downtown, we delivered pizza to the staff, visited the arcade, and tried specialty drinks off the secret menu (I added tater tots in the breakfast burrito!)

I end up running into several community members and business owners here in this quaint hub. An iced white mocha is my drink of choice, but I advise heading to the Plaza before the crowds line up inside during the lunch hour. Every time I visit the cafe, their friendly staff always makes me feel welcome.

Empresso Coffeehouse.

Stockton staple.

Empresso Coffeehouse has not just one, but two locations in the downtown area! The longtime “staple of Stockton” serves locally roasted coffee near the IMAX movie theater in Janet Leigh Plaza. If you venture further downtown on N. San Joaquin Street, you will find a second location. Both locations offer indoor and outdoor seating. Empresso offers a variety of specialty drinks. For a quick breakfast sandwich, I stop by for an egg sandwich on a bagel with cream cheese and avocado. Sandwiches are made to order and come with several options. Each Empresso space is great to work out of the office for the day if you like that coffee shop vibe. 

Arte del Café.

Art and coffee blend.

The latest coffee spot to open inside the Mexican Heritage Center, this café is a place where people can explore a large, open gallery space displaying local art. My intern and I recently stopped by to check out the space. The gallery behind the cafe rotates art once a month and is open to the public. With vibrant colored art painted across the walls, the cafe specialties are Mexican style lattes and desserts. Visually stunning art encompasses the west wall with stairs leading up to a loft type area. Large display windows embrace a small stage for open mic events they host during the month. If you are curious about this space on Market and Sutter Street, stop in early to grab some fresh pan dulce before it’s gone!

Red’s.

Cozy classic.

The tiny espresso bar on San Joaquin Street is nestled right next to The Golden Rose Barbershop. The large A-frame sign points customers to the red frame door, where you can order fresh roasted, fair-trade coffee. With amazing photography hanging along the walls, many Stocktonians reference Red’s as their “early morning spot.”

If you are up and about in the early hours heading downtown, this is the spot people talk about when it comes to coffee. The owner is incredibly friendly as he serves the community downtown. Cold brew and dark roast are key recommendations from the community members who frequent Red’s. Drop by, grab a cup, and say hello to another local small business.

Coffee spot.

Share your #DowntownStockton experience 

While you’re exploring downtown – snap a photo and share it on social media with us! Be sure to tag us in your photos at @Downtownstockton and use the hashtag #DowntownStockton for the chance to be featured on our social channels. 

Check out businesses in previous vlog episodes on our YouTube channel!

Subscribe now and catch all new episodes in downtown Stockton.

Vlog Series: New Year, New Vlog

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By Ben Sanchez

This year, we brought Matt Amen to take part in our vlog series for a unique perspective of life in downtown Stockton. I remember meeting Matt at Huddle x Launch Pad to talk about the direction of the vlog for the new year. We discussed the idea for a few episodes based on someone who lives in the downtown area. Matt was instantly onboard with the idea of highlighting his normal routine in downtown Stockton. Whether he rides his bike or walks to work, he allowed us to film and talk about his life experience in downtown.  

“Let’s do a walk and talk in downtown!” he says. 

Matt Amen.

I joined Matt for a “day in the life” on his travels in downtown. Along the way, we dropped by Trail Coffee Roasters for coffee, dropped off laundry at Riteway Cleaners, made an appointment with The Golden Rose Barbershop, and then visited the new popup spot, DryCleaners. I learned a lot about some of the businesses here from Matt and the amount of knowledge he shares about each one. 

He loves downtown. He loves Stockton.  

He points to different art murals, filling my brain with information on the artist and concept behind these incredible visuals seen on the side of tall buildings. We stopped at Trail, chatting about scones, cruffins, and coffee. His vibrant red shoes tap against the floor. The unique, owl mosaic art greets our feet while we wait and chat about downtown. The coffee shop now occupies the historic Owl Drug Store building on the corner of California and Main Street. With a couple of warm cups of coffee, we venture off to The Golden Rose Barbershop to get a fresh cut. (Well, Matt gets a haircut anyway!)

A tiny detour.

On our walk down Main Street, across from the Chase building, we wandered into a building undergoing renovation. The dimly lit area stretches far back with random pillars and areas of paint beaming across the walls in vibrant orange, yellow, and purple colors. A business used to be here. “I heard it was called Disco Azteca,” the construction worker explained as we walk across the space. The building had been purchased by an investor with plans to begin work throughout the year.  

Every location has a story that Matt keyed in on. His energetic smile is contagious as the worker happily shares information about the project. “It was really great talking with you two investors,” said the construction worker. With a puzzled look on our faces, we both look at each other, sip coffee, and casually head for the door. Matt laughs as we exit the space. “Don’t you love little detours like that?” he exclaimed.  

Coats and Cuts.

I compliment Matt on his wonderful, pine colored coat. I drop a pop culture dialogue reference from Frank Miller’s Sin City. As the character Marv would say, “That’s one fine lookin’ coat you are wearin’ there.” Matt smiles, telling me the story behind the coat. His Uniqo tote bag, with a DSA teal beanie inside, hangs over his right shoulder as we enter the barbershop. The vintage shop, complete with several wide mirrors stretching across the walls, capture angles of human faces as they swivel in leather barber chairs. The giant scissor art chases a rose on the display windows lined with bulbs emitting a dimly lit glow into the shop. There is over 100 years of barbering history here. Something old, something new.

The previous customer steps off the chair and spent time chatting with us momentarily about video games before the snipping of blades was heard near the barber’s chair. Matt never missed a beat. His jovial expressions are seen from the mirrors as he talks to Stephen Herder, owner of Golden Rose Barbershop. Between cuts, my intern films the experience on a quiet day in downtown Stockton.

We lucked out with the weather, which can be quite windy as we walk down San Joaquin Street. The Golden Rose Barbershop has two locations, one downtown and another space on Miracle Mile (The latter space used to be Cal-Pine Barbershop on Miracle Mile). 

Once Matt finished in the chair, he sprung up to check his hair in the mirror before we ventured off to Shop DryCleaners. Cue the teal beanie reappearing from the Uniqo bag.

Shop Local.

Just one block from the barbershop, the DryCleaners sign is propped on the corner to greet the public. DryCleaners is a vendor popup selling sustainable clothing, plants, jewelry, and vintage items (Also a mini fridge with specialty drinks from Cuco Etc.) Matt is particularly proud of this because of the collaborative efforts between Huddle x Launch Pad, Cast Iron Trading Company, and DryCleaners. Located on the first floor of the historic Belding Building, DryCleaners popped up next door at Cast Iron before moving over into a bigger space.

“This is really exciting! We are bringing some new vibes to the block,” he says. 

The first floor is filled with a variety of products and items from vendors across California. With monthly scheduled events, and local musicians stopping by to perform at Cast Iron, the positive energy on the block is a welcome vibe for downtown.

He explained the collaboration with Oliver Opus, co-owner of DryCleaners, is bringing life near his area of downtown. Matt has always been an encouraging individual, inspiring Oliver and many others to continue their entrepreneurial venture regardless of the setbacks. “Sometimes it is easy to give up. I want them to succeed… I want to assist them anyway I can,” he says.

I hope you catch a glimpse of that when you watch the new episode of the vlog. 

What’s Next.

Regarding the future of the vlog, I am happy to announce that Matt will come back for another episode to highlight the night life downtown. We had fun exploring some of the businesses he frequents in downtown Stockton. I hope everyone will enjoy the episode when it drops in March 2022. If you like our video, be sure to share it with others to see the amazing places downtown.

Sometimes it is easy to give up. I want them to succeed… I want to assist them anyway I can.

Matt Amen

Businesses

Watch previous episodes on our YouTube channel!

Subscribe and catch all new episodes from Downtown Stockton Alliance.

Vlog Series: Alternate Endings

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By Ben Sanchez

When we originally started wrapping up our fourth episode of the vlog, we wanted to have an ending with Renee and Jason. I knew this was their final vlog episode and I wanted them to address everyone with their last thoughts before moving on to other amazing things. We have all worked hard to develop something that can highlight spaces downtown, and I thought it would be fitting for them to say a personal goodbye to you. 

An alternate ending from episode 4!

While Jason was always behind the camera in each episode, this would be one of the rare times he is in front of the camera. Along with Renee, we asked Nessie from FarOut Foliage to use her space to shoot this ending. Of course, Nessie came through for us! We helped her spruce up the place before deciding to film a few takes for our ending. With lots of laughs and hugs, both did a fantastic job on this project. Check our YouTube channel for the uncut ending!

Watch the alternate ending on our YouTube channel!

Forever Falafel. 

In this episode, Renee and I wanted to feature an older restaurant establishment. According to the people in downtown, Yasoo Yani is considered one of these “hidden gem” restaurants. The space is nestled in between the Courthouse Plaza and Stockton Collegiate just kitty-corner from Cort Tower. 

During our conversation, I turned to her and asked, “Do you like Mediterranean food?” 

She instantly replied, “Yasoo Yani!” 

Part of the idea we both had for vlog food segments is to highlight a new place and an old place from downtown Stockton. We messaged Nessie to meet us for lunch and ordered the falafel. A first-time for Nessie, I always suggest falafel with the tzatziki sauce. Apparently, they also offer and serve a red sauce at Yasoo Yani (Who knew!) The Gyro is a nice, soft (no pun intended) introduction to someone who has never tried Greek food. It is also a bonus if you are vegetarian, but they have other lamb and chicken options for gyros.

After describing the falafel ingredients to Nessie and doing the initial first bite (a coordinated effort I might add), we can say it was an enjoyable experience.  

The owner, Jim Aftias, stopped by to introduce himself. He intricately described the ingredients and process of making baklava and falafel. As I peered across the table, everyone fixated to every word, as he shared stories about the Greek festival and the restaurant. The wonderful thing about small businesses is meeting the people behind them. I am always fascinated with their story, and it gave me more insight into why I enjoy Mediterranean food and appreciate Greek culture. 

Watch episode 4 on our YouTube channel!

I want to ride my bicycle.  

A portion of the episode are places I had to visit on my own. On our visit to the HUB (Helping Urban Bicyclists), I introduced our team to Deacon Steve Bentley. He does a lot for the community at Helping Urban Bicyclists.  

Fun fact, he fixed up my bike years ago when I decided to participate in a Full Moon Ride in downtown Stockton. Coincidentally, he participated in the exact same ride pulling up beside me to ask how it felt to take the old bike out for a spin. It felt good. 

I imagine this is the feeling everyone has when they leave his shop on their bicycle. Veterans. Homeless. People from all walks of life enter the shop either looking for a used bike for work or need help fixing their old ride. If you are looking to donate an old bike to his shop or in need of fixing up your current bike, ask Deacon Steve.  

Goodstock Productions. 

We scheduled some time with Amy Sieffert and her team at Goodstock Productions to find out “What’s good with Goodstock?” 

Trail Coffee Roasters is a workspace the team uses consistently. The hangout. In my freelance career as a writer, coffee shops are amazing spaces for work. Good coffee, good people, and good food (The scones are to die for at Trail!) Speaking of good, Amy and I met back at a Stockmarket event years ago and talked about Goodstock Productions. 

Their flagship event, Stockmarket, is a pop-up event for local makers and vendors looking to sell their goods to the community. The event became a platform to help them achieve that goal. The company brought awareness for these entrepreneurs looking to build something great in the city of Stockton.  

My initial introduction to Goodstock Productions was at Stockmarket, assisting vendors and helping move tables and boxes during event setup. I worked at a local nonprofit table and sold local honey. It felt like a rite of passage. As a vendor, you get curious about other vendors and the goods they brought out for the day. But what really piqued my curiosity are the people behind the event?  

Who is the team behind the curtain making the magic happen?  

In this episode, Amy tells us what they do, how they do it, and the core idea behind Goodstock Productions. I bet you have seen her in the media. She has been featured on radio and television spots promoting her brand. The event planning company is the crème de la crème in Northern California. Have you thought about hosting an event, but do not know where to start? Hire Goodstock Productions. No, seriously, contact them for a consultation. They produce elaborate, elegant events tailored to your dreams. I guarantee it will be the best investment you make to see your creative visions come true. 

Guest Appearances

  • Nessie Huffhines, owner of FarOut Foliage
  • Amy Sieffert, owner of Goodstock Productions
  • Deacon Steven Bentley, owner of The HUB
  • Jim Aftias, owner of Yasoo Yani
  • Jason Millner – University of the Pacific alumni
  • Renee Icasiano – University of the Pacific alumni
  • Ben Sanchez – University of the Pacific alumni