The Fo3 Urban Activewear brand is coming to downtown Stockton! It’s a positive Stockton brand that believes in you, with a slogan that represents the mindset of champions—”Not Afraid to Lose, Not Afraid to Win.” The owner, Kimberly Ganner, stated how she wanted to bring athletic clothing to South and South-Central Stockton because the current athletic stores are all up north.

The Fo3 store in downtown will have athletic clothing, accessories, and equipment such as mouthpieces, football cleats, soccer cleats, and much more. This brand has a deeper meaning, made to carry on the impactful legacy of Treyvon “Fo3” Breckenridge, a local star athlete and entrepreneur who inspired our community with his commitment to basketball, football, and his trash can cleaning services.

Treyvon wasn’t just any kid—since he was young, he was always looked at as an inspirational athlete and leader with a magnetic personality. Trey had a strong connection to sports and the mindset of a champion that uplifted those around him to lead with the zero losses mindset, which is also a slogan used by the brand. His nickname, Fo3, was given to him by his coach, Aaron Edmond, because Trey became known for being an outstanding all-around athlete in every position on the basketball court. More specifically, he gained this nickname for making successful half-court shots—so successful, in fact, that the audience would chant Trey for 3, which turned into Fo3.

Now, Trey’s mother, Kimberly Ganner, is continuing her son’s influential legacy through the Fo3 Urban Activewear brand. Beyond that, she also wrote a book titled Not Afraid to Lose, Not Afraid to Live. In this book, she shares how losing Trey affected her physically, mentally, and emotionally. Additionally, a documentary has been created to bring awareness to safe driving and showcase Trey’s passion for life and perseverance.

Kimberly plans to hold a book signing at a later event, but in the meantime, the grand opening of the new Fo3 Urban Activewear store in Downtown Stockton took place last week alongside the opening of Yazie Curls for Girls beauty business, which was launched by Kimberly’s 8-year-old daughter. At the ribbon cutting, The Greater Stockton Chamber shared that Yazie is the youngest business owner for which they have ever held a ribbon cutting!

Every year since Trey’s passing, Kimberly has organized a community event called the Trey Day Community Movement Event—a gathering dedicated to bringing together people from all walks of life to spread unity and promote the Drive Safe movement; this day brings the community together to honor Treyvon’s memory and keep his legacy alive. Although the next event is still being planned, it is expected to take place in October. The event will offer community resources to showcase the greatness within Stockton and feature different sports teams and drills. As Kimberly puts it, “Unity is sports, and sports is unity.”

“Trey was rebirthed through the Fo3 Urban Activewear clothing brand, a brand that believes in you because Trey believed in everyone.”

— Kimberly Ganner