A Reflection on My Internship at Downtown Stockton Alliance

Posted on June 5, 2026June 5, 2026 by Intern DSA

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by Rose Son

In the blink of an eye, it feels as if winter skipped over spring and jumped straight into summer. My last week as a digital media intern at Downtown Stockton Alliance has finally come, and I reflect on the experience I’ve had over the first half of 2026. Coming into the internship one-year post-graduation was a unique experience where I was happily greeted with the empowerment and inspiration from my peers to learn something new every day. From my first day in the Belding Building to my last day, I acquired so much knowledge and experience I didn’t know I could gain.

As a digital media intern, I focused on continuing and improving DSA’s external communications. I managed different portions of our website, such as weekly event spotlights, monthly blogs, and business directories. Those responsibilities pushed my creativity and helped me rediscover my love for writing. I did backend research and interviews to ensure that the information featuring businesses and organizations was accurate and resonated with owners’ visions. Being able to translate the shared conversations I had with community members into the blogs I wrote always filled me with joy as I pressed “publish,” allowing the world to see what Stockton has to offer.

Along with the DSA website, I had the greatest opportunity to tackle social media management and content creation. During the five months I’ve been interning, I was able to produce over 100 videos and still posts for all five of our social media channels. I became well versed in software and platforms like SKED Social, Premiere Pro, and Word Press – continuing campaigns like Intern Adventures, Property Mondays, and so much more. I also helped launch our very own Tik Tok page, reaching over 1,000 organic followers in under 3 months. Recording videos has been a hobby of mine since adolescence, so being able to bring that into the work I do makes my time at DSA so much more exciting and memorable.

Aside from the hard skills I picked up, DSA introduced me to a new side of Stockton I’ve never seen. Despite being raised in this city, Downtown Stockton was a foreign place to me. It always served as a passing landmark when heading south on the Interstate 5 Highway, but now I see downtown for what it truly is – a home and a community of passionate families, business owners, and organizers looking to build and expand the city. I had the wonderful opportunity of conducting in-person outreach, meeting community members, and bringing foot traffic downtown. From every wave of hello and every conversation exchanged, I learned that the love and compassion people have for Stockton is much more than the reputation and judgements people are so quick to label the city with.

Invent maintenance hole cover by Molly Toberer.

As I close out my internship at DSA, I’ll be walking away with not only hands-on experience in the marketing industry, but also a newfound appreciation for Stockton. My internship has taught me a lot about myself and the potential I have for accomplishing the things I put my mind to. My time here has helped guide my career aspirations and build within me the confidence to tackle anything I come across in the future.

The DSA wishes Rose all the best on her next adventure. She has been a wonderful help to our organization over the last 6 months. Thanks for everything, Rose! Cheers and hope to see you again!

You can see some of Rose’s Intern Adventures on the DSA Instagram, Facebook, Tik Tok, and Youtube pages!

If you are interested in an internship with the DSA, contact [email protected].

My amazing 3-month Downtown Stockton Internship experience

Posted on August 23, 2025August 23, 2025 by Intern DSA

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By: Catalina F.G.

This week, we have a farewell blog from Catalina Franco-Gomez, the DSA’s recent Stocktonian intern:

Hey everyone!

I am Catalina Franco-Gomez aka Mz Bling✨and I’m a proud Stocktonian. I am a first-generation university student at the University of the Pacific. I am studying in Business Administration with a concentration in Marketing and Media. I work for University of the Pacific Athletics as a marketer and street team member. I also volunteered for the live TEDXUOP event that took place in Spring of 2025. My role was marketer, social media content handler, and receptionist. And of course, I worked for Downtown Stockton Alliance as a marketing intern for Summer 2025 and won’t forget this experience! Let me tell you more!

What are my roles?

During my amazing experience, I had many roles and duties. All are fun and exciting, I promise. As a photographer, I got to go around Downtown and take pictures, of nature, people, sites, and events. As well as businesses helping them reach their audiences. I was also the merch model. As a drone driver, even though I was just a beginner, I got the hang of controlling one, and got to take shots and video above downtown. I attended events as a DSA representative with my other wonderful intern partners and sell merch while giving out our giveaways! For the social media aspect, I got to repost and create new ones for events and highlighting businesses in our area. I even got to be a journalist for writing blogs and information about events and businesses. I also got to create videos about attending events and to make everyone aware what was happening in Downtown. They are called Intern Adventures and can be found on our IG, FB, and YouTube!

Let’s not forget

I want to deeply thank the Downtown Stockton Alliance for this wonderful, exciting opportunity that I got to experience, in just 3 months! Everyone in the DSA was very professional, polite, and welcoming. A real business and supporting the city, feeling. Because of this opportunity I got to experience all the great things that I did! I learned things that I never tried before and faced some challenging ones.

Thank you and SHOUT OUT to DOWNTOWN STOCKTON ALLIANCE ! One of these days I will drop by to see what’s happening✌️

The DSA wishes Catalina all the best on her next adventure. She has been a wonderful help to our organization over the last 3 months. Thanks for everything, Catalina! Cheers and hope to see you again!

You can see some of Catalina’s Intern Adventures on the DSA Instagram, Facebook, and Youtube pages!

If you are interested in an internship with the DSA, contact [email protected].

My Internship With The Downtown Stockton Alliance

Posted on August 27, 2024August 28, 2024 by Intern DSA

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By Zachary Hulsey

Downtown Stockton is a unique component of Stockton, California, and San Joaquin County. Everything, from its large, beautiful, historic buildings to its amazing, small, and unique businesses – such as Cast Iron Trading Co. and Cooper’s Coffee Co. – contributes to a vibrant downtown business district.

Within the boundaries of Downtown Stockton, there’s a 501(c)(6) nonprofit called the Downtown Stockton Alliance (DSA). The DSA has various departments working to keep downtown safe, thriving, and better, every day; they offer support to downtown businesses and property owners to maximize their profits. For example, they partially reimburse broken business window repair costs and have community ambassadors who patrol downtown Stockton, keeping it safe. Don’t forget about the maintenance team! The DSA maintenance team patrols Downtown Stockton, picking up trash and other objects that detract from its beautiful scenery. With them in place, Downtown Stockton is cleaner and more appealing to visitors and residents.

By working together, we can create a better, more beautiful, and thriving Downtown Stockton for everyone, and that’s why I was excited to join the Downtown Stockton Alliance as an intern throughout the 2024 summer. During my internship, I had the opportunity to write multiple blogs about local events, history, and more – including this one! I wrote about events at the Fox Theater, Independence Day, and the National Night Out 2024 event here in downtown. Additionally, I wrote a submission to Visit California regarding one of Stockton’s best restaurants, Cast Iron Trading Co. I also contacted property owners to inform them about the recertification process for the Downtown Stockton Alliance in the coming years. I got to go out into the streets of downtown to research and update the directory for several large office buildings. Doing so, I was able to discover Cooper’s Coffee (great coffee), just as I checked the directory for the California Building. I also have a great memory of tabling as a vendor for the DSA at the Mexican Heritage Center’s Christmas in July event.

I’ve always had a great love and admiration for Downtown Stockton, and I strongly believe that when any city’s downtown is doing well, the rest of the city will experience prosperity as a result—the domino effect. Like any other downtown, we have our issues, but the more important part is how we are building that bridge to solve our issues – and the DSA works as much as they can to provide downtown Stockton with the support it needs. Repairing and maintaining the reputation of any downtown isn’t easy, but with the “Talk to Downtown” podcast and series by the Downtown Stockton Alliance, people can watch the amazing individuals who contribute to the growth of Downtown Stockton.

If it weren’t for the DSA, Downtown Stockton wouldn’t be what it is today. Without that extra support, Downtown wouldn’t be able to thrive to its fullest extent. The DSA works directly with business owners, the city, and other entities to ensure Downtown Stockton has an advocate and a supporter willing to help mold, restore, and revitalize Downtown Stockton into what we all envision it to be. The Downtown Stockton Alliance and its executive director work hard with various entities to do what’s best for Downtown Stockton. During my internship with this great organization, I’ve gotten to learn more about the structure of the DSA and what exactly they do; interning with the DSA opened my eyes to a new landscape of downtown.

It was a pleasure to help the Downtown Stockton Alliance over my summer break, and I look forward to other projects and programs they will create to continue to support our beloved downtown Stockton business district. I will continue to be active in Downtown Stockton events, activities, new businesses, murals, and other projects just like I have been over the last year.

In conclusion, I absolutely love Downtown Stockton, and I truly believe it is a fabulous place to spend your time, money, and energy to create memories that’ll last a lifetime. I see Downtown shaping into a beautiful place where families across San Joaquin County would want to visit. We have made major progress here, from the newly built Grand View Village 75-unit apartment complex to the brand-new, amazingly well-painted, monarch butterfly mural where we just had the ceremony this morning, my last day as an intern. Downtown Stockton is genuinely a nice place, and I encourage everyone to stop by sometime to visit the great businesses that call Downtown Stockton home. Without the Downtown Stockton Alliance, Downtown Stockton wouldn’t be nearly in the shape it is today, and I’m proud to say that I’ve been able to help them in daily assignments as a DSA intern! I look forward to seeing you all sometime here in Downtown!

Thank you, Zach, for all of your hard work! We wish Zach all the best in his new endeavors, and you may see a few more blog articles from him in the future! Zach founded the organization Save Downtown Stockton – check out his page to follow the work he will be doing through that non-profit.

If you have any interest in serving an unpaid internship at the Downtown Stockton Alliance, please contact [email protected].

Alvin the Intern’s Farewell Blog

Posted on July 31, 2024July 31, 2024 by Intern DSA

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By Alvin Cho

This week, we have a farewell blog from Alvin (Youngbeen) Cho, the DSA’s recent Korea WEST exchange program intern:

Hello. I’m Alvin from Korea, and I completed a 4-month internship at the Downtown Stockton Alliance from March 17th to July 3rd. During this time, I had the pleasure of working with amazing colleagues who made my experience enjoyable.

As a foreigner, having the opportunity to work in the United States was incredibly valuable to me. Who else gets to have such an experience?

I worked on various tasks as a marketing intern, including taking photos downtown for social media uploads, modeling company apparel for posters, setting up booths and selling clothes outdoors, and more.

I met wonderful people who made my internship fulfilling: Mike and Courtney who always checked in on me; Johnny and Charisse, who greeted me warmly every morning; Shaun, who I could chat with like a friend; as well as the community ambassador and maintenance teams, who were always friendly. I feel confident that future Korean interns will have a great experience too.

Initially, I was a bit disappointed when I first arrived in Stockton, as it’s not a big city like LA or San Francisco, and I feared it might be boring. However, my perception changed in less than a week. I now see Stockton as a small, but beautiful city. Even now, when I walk along the delta in front of the company, I think how beautiful it is.

I’ll be leaving for New York soon, but I know I won’t forget the happy time I had in Downtown Stockton.

Thank you all.

The DSA wishes Alvin all the best on his next adventure. He was a huge help to our organization. Thanks for everything, Alvin! Cheers!

To learn more about the Korea WEST exchange program, click here: https://www.icceusa.com/programs-in-the-usa/korea-west/

If you are interested in an internship with the DSA, contact [email protected].