☃️Christmas in July: Downtown Stockton

Posted on July 22, 2025July 28, 2025 by Intern DSA

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By: Catalina F.G.

Intro

❄️We all know it’s never too early to start shopping for those Christmas gifts. Downtown Stockton is ready to announce that this year we are celebrating Christmas in July. Not just for one day but three and it is FREE admission to attend!

What’s Happening

This year’s event will be taking place at the Mexican Heritage Center in Downtown Stockton California. There will be live music, delicious foods and drinks, a variety of vendors, paintings and art, unique gifts, collectable items, and so much more! This year they are featuring artwork made by Albino Perez from Guatemala.

According to Gracie Madrid, Executive Director of the Mexican Heritage Center & Gallery, this event was started because, “People thought it would be fun to celebrate Christmas in July.”

Why You Should Come

Madrid shared that most Christmas in July attendees “are very happy in seeing all the unique handmade items that you won’t be able to find in stores.”

This is a perfect event to celebrate numerous things, from summertime, to Christmas vibes, to just coming out and having fun with family, friends, and community. With their inviting and welcoming atmosphere, the Mexican Heritage Center is the right place to enjoy any celebration. There will be plenty of entertainment for the whole fam.

Madrid is excited about the event because it will contribute to “making money for our Mexican Heritage Center and Gallery, so we can keep our doors open to the community.”

Come out and support the unique vendors and your community. Make sure to start grabbing those Christmas shopping lists and stop by this event. Don’t forget to visit our stand, the Downtown Stockton Alliance; we will be there with free giveaways and merch for sale!

Do not miss out on this event, it will be going on for 3 days straight! Starts on July the 24th at 11am! Hope to see everyone there!!

Event Details

July 24, July 25, and July 26th
11am to 3pm

Location

111 S Sutter Street, Stockton CA, 95202
Mexican Heritage Center
Social Media( IG) @mexicanheritagecenter

💃 Discover La Vaca En Brasas: Stockton’s Premier Entertainment Destination 🎶

Posted on June 23, 2025June 24, 2025 by Courtney Wood

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By: Olivia Lee

Located in a converted waterfront warehouse, La Vaca En Brasas is one of Stockton’s exciting entertainment venues. This unique space combines the industrial charm of its warehouse setting with the vibrant energy of live performances, creating a fun and energetic atmosphere. The venue has established itself as a destination for diverse events and performances that bring together music, great food, and community. Follow them to learn more about their R&B Saturdays, Y2K nights, and other fun events like the one highlighted below.

Get Ready for an Authentic Mexican Music Experience: July 12th Event

Mark your calendars for July 12th, when La Vaca En Brasas presents “Caimanes De Sinaloa, Ases De California & Mas” – a spectacular showcase of Regional Mexican Music that promises to be an unforgettable evening. This all-ages live concert event brings together some of the most celebrated bands in the Regional Mexican Music scene, offering authentic sounds that will transport you straight to the heart of Mexican musical tradition.

The impressive lineup features Los Caimanes De Sinaloa, Los Ases De California, Grupo Viada, Los Preferidos Del Valle, and Grupo Agrado – each band bringing their unique style and energy to create a night filled with passionate performances. This concert celebrates the rich heritage and contemporary evolution of Regional Mexican Music. Since this is an all-ages event, it’s the perfect opportunity for families and music lovers of all generations to come together and experience the magic of live Mexican music.

Your Next Great Night Out Awaits

Don’t miss the July 12th concert and stay tuned for more exciting events coming to La Vaca En Brasas. This venue continues to bring diverse entertainment options to Stockton, making it a great spot for music lovers and anyone looking for a fun night out. Whether you’re a fan of Regional Mexican Music or looking to discover something new while enjoying good food and drinks, why not stop by and experience what this unique venue has to offer?

Information

Location : 455 W Weber Ave Suite 122, Stockton, CA 95203
Opening Hours
- Tuesday 7:00 PM – 12:00 AM
- Wednesday 8:00 PM – 12:00 AM
- Thursday – Saturday 8:00 PM – 1:30 AM
Social Media(IG) @‌lavacanbrasas

🎉 Welcome February with Exciting Events in Downtown Stockton!

Posted on February 6, 2025February 6, 2025 by Intern DSA

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By Sungyeon Park

February is packed with events in Downtown Stockton! Whether you’re looking for live performances, family activities, or cultural experiences, there’s something for everyone. Check out these highlights:

Bob Hope Theatre Events

📍 Location: 242 E Main St, Stockton, CA 95202

The Great Gatsby by the World Ballet Company
📅 Friday, Feb 7 | 🕖 7:00 PM – 10:00 PM
🩰 Witness the elegance and drama of F. Scott Fitzgerald’s classic novel brought to life through ballet.
🔗 Website
Friends of the Fox Present The Love Bug
📅 Sunday, Feb 9 | 🕐 1:00 PM – 5:00 PM
🎬 A fun and family-friendly screening of the Disney classic The Love Bug!
🔗 Website
Dog Man: The Musical
📅 Tuesday, Feb 11 | 🕡 6:30 PM – 8:30 PM
🎭 An adaptation of the popular book series, perfect for kids and adults alike.
🔗 Website
Whose Live Anyway?
📅 Sunday, Feb 16 | 🕢 7:30 PM – 9:30 PM
🤣 A live improv comedy show featuring cast members from the hit TV show Whose Line Is It Anyway?
🔗 Website
Brincos Dieras – Mi 30 Aniversario Tour
📅 Saturday, Feb 22 | 🕗 8:00 PM – 10:00 PM
🎉 Celebrate 30 years of laughter with comedian Brincos Dieras during this special anniversary tour.
🔗 Website

Book Binding Series at Tuleburg Press

📍 Location: 343 E Main St #101, Stockton, CA 95202

📅 Dates:

Sunday, Feb 16 (10:00 AM – 2:00 PM)

📚 Learn the traditional craft of bookbinding in this workshop, offered every other Sunday through March 16.

🔗 Website

Sizzle Plays Smooth Jazz With Open Mic at Coach’s Lounge

📍 Location: 126 E Market, Stockton, CA 95202

📅 Dates:

Sunday, Feb 9 (8:00 PM – 10:00 PM)
Sunday, Feb 16 (8:00 PM – 10:00 PM)
Sunday, Feb 23 (8:00 PM – 10:00 PM)

🎷 Enjoy smooth jazz and an open mic with local talents!

🔗 Website

Disney On Ice Presents Magic In The Stars

📍 Location: 248 W Fremont St, Stockton, CA 95203

📅 Dates:

Thursday, Feb 6 (7:00 PM)
Friday, Feb 7 (7:00 PM)
Saturday, Feb 8 (11:00 AM, 3:00 PM, 7:00 PM)
Sunday, Feb 9 (11:00 AM)

⛸️ Experience the wonder of Disney characters on ice in this magical family show.

🔗 Website

The LYTE

📍 Location: 110 N San Joaquin St 1st Floor, Stockton, CA 95202

📅 Date: Thursday, Feb 6 (9:00 PM – 11:00 PM)

🎶 An intimate music event with a vibrant atmosphere. Perfect for music lovers seeking new sounds.

🔗 Instagram

The Golden Villa Farmers’ Market

📍 Location: 255 S Sutter St, Stockton, CA 95203

📅 Dates:

Saturday, Feb 8 (5:30 AM – 9:30 AM)
Saturday, Feb 15 (5:30 AM – 9:30 AM)
Saturday, Feb 22 (5:30 AM – 9:30 AM)

🌾 A vibrant farmers’ market offering fresh produce, handmade goods, and local products. Arrive early for the best selection!

🔗 Website | Facebook | Instagram

Re-Righting Her Story with Deborah Crossland

📍 Location: 343 E Main St #101, Stockton, CA 95202

📅 Dates:

Thursday, Feb 6 (6:30 PM – 8:00 PM)
Thursday, Feb 13 (6:30 PM – 8:00 PM)
Thursday, Feb 20 (6:30 PM – 8:00 PM)
Thursday, Feb 27 (6:30 PM – 8:00 PM)

✍️ A thought-provoking workshop series exploring women’s stories through writing and discussion.

🔗 Website | Instagram

Sopas de Amor at The Mexican Heritage Center & Gallery

📍 Location: 111 S Sutter St, Stockton, CA 95202

📅 Date: Friday, Feb 14 (5:30 PM – 9:00 PM)

💖 Celebrate Valentine’s Day with a unique cultural evening featuring art, live music, and sopas of all types!

🔗 Website

StocktonCon Winter

📍 Location: 248 W Fremont St, Stockton, CA 95203

📅 Dates:

Saturday, Feb 15 (11:00 AM – 5:00 PM)
Sunday, Feb 16 (11:00 AM – 5:00 PM)

🎨 A pop culture event featuring comic books, artists, cosplay contests, and memorabilia. A must-visit for fans of all ages!

🔗 Website | Facebook | Instagram

Stockton Kings vs. Memphis Hustle: Education Day

📍 Location: 248 W Fremont St, Stockton, CA 95203

📅 Date: Wednesday, Feb 26 (11:00 AM – 2:00 PM)

🏀 Cheer on the Stockton Kings in a special daytime game with an educational twist!

🔗 Tickets | Facebook | Instagram

For more details on these and other events, check out the Downtown Stockton event calendar:

Event Calendar.

Don’t miss out on the fun—see you there!

THE LYTE: DOWNTOWN’S INSPIRING OPEN-MIC EVENT SERIES

Posted on January 28, 2025January 21, 2025 by Intern DSA

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By Zachary Hulsey

The Lyte at a Glance:

What: A laid-back open mic event with sultry jazz, local singers,
quick-wit comedy, and more; come as you are and join in if you like!
Where: Huddle Co Work, 110 N. San Joaquin Street, Floor 2,
Downtown Stockton, CA
When: 1st Thursdays on the month, 9:00 – 11:00 PM

About Huddle Co Work, Host of The Lyte

For over ten years now, Huddle Co Work has provided Stockton businesses, nonprofits, and our community with a comfortable, inclusive working space for all. Originally founded to elevate Downtown Stockton’s image and increase its vibrancy, it has successfully done just that. Huddle Co Work has been a huge pillar in Downtown Stockton’s revitalization, helping to build a strong community and to inspire people to reach their full potential.

Operated by Matty Amen and Eric Bodary since 2016, Huddle Co Work has implemented many projects in Downtown Stockton over the years, from hosting events to supporting all communities in Stockton. One of their newest projects is popular open-mic event series The Lyte.

Origin of The Lyte Event Series

Co-founder of Huddle Co Work and co-host of The Lyte, Matty Amen, noticed a need for more experimental opportunities for Stockton’s local music and performance artists; in response to that need, he and fellow host Dante Milano launched recurring jam sessions The Lyte, on the 1^st Thursdays of the month from 9:00 – 11:00 PM at Huddle Co Work, 110 N. San Joaquin Street in Downtown Stockton.

Amen shares, “The Lyte is more than just an open mic; it’s a space where creativity and community collide. Inspired by the need for an authentic platform to showcase raw talent and celebrate art in its many forms, we created The Lyte to give performers and audiences an unforgettable experience.”

The Lyte is THE place to go to experience local musical talent. Describing the origin and growth of The Lyte, Amen states, “This space was created intentionally to center art” and to “contribute to the positive narrative that it’s safe to come to Downtown Stockton past a decent hour.” The event was soft-launched at first and given time to “grow organically by word of mouth before inviting folks via social media—a process that lasted about nine months before we finally started posting to social platforms.” Amen notes that, “Each session is alive with soulful performances, heartfelt connections, and a vibe that radiates positivity and inspiration. Whether you’re on stage or in the crowd, The Lyte offers a space to be seen, heard, and celebrated.”

The Vibe

To attend The Lyte, just come with an open heart and from a place of love. This inclusive and inviting environment makes you feel at home while listening to the performances. There is no pressure to perform, sing, or play an instrument. Although, if you know how to sing, perform, or play an instrument, go ahead – add your name to the list and do your thing!

My mom and I went to one of The Lyte events, and the vibe was just right—it was full of laid-back, relaxing performances. Jazz – one of my personal favorite types of music – was the focus on the night we went. On this occasion, the Edison High School music team performed, and I’ve got to say it was amazing.

This fun event series gives many local musicians and other artists the platform to perform and the chance to be heard by a live audience. It’s a safe place where the Stockton community can go to enjoy creative local jam sessions, art, live music, comedy, and other performances in an inclusive space. Whether you’re new to music or an expert, The Lyte welcomes you to visit and experience one of their jam sessions where you’ll discover and appreciate the talented community that calls Stockton home.

Experience it For Yourself

In conclusion, The Lyte welcomes all people, musicians, performers, and community members. Whether you know how to play or not, The Lyte wants you to feel comfortable and welcome to attend their jam sessions.

The Lyte takes place every 1st Thursday of the month from 9:00 pm to 11:00 pm at Huddle Co Work, Floor 2. The next one will take place February 6^th! To stay up-to-date on future events, admissions, and jam sessions, follow both Huddle Co Work and The Lyte on Instagram and Facebook with their tags below!

@HuddleCoWork
@WelcomeToTheLyte

My Magical Night at the Stockton Lantern Festival

Posted on December 18, 2024December 13, 2024 by Intern DSA

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By Sungyeon Park

Information:
·        Dates: November 22, 2024 – January 19, 2025!
·        Times: 5PM to 10PM daily, last ticket sold at 9PM
·        Location: Banner Island Ballpark, 404 West Fremont, Stockton
·        Tickets
o   Ticketmaster.com
o   Adventist Health Arena box office: Mon, Wed, Fri 11AM-2PM
o   Banner Island Ballpark, daily starting November 20.

I recently visited the Stockton Lantern Festival, and it
was an unforgettable evening filled with light, culture, and fun. From the
moment I arrived at the ballpark, I was overwhelmed by this year’s “Magic
Ocean” theme. Each year is a new theme creating entirely new experiences;
this year, we have been transported from the Magic Forest of last year to the
Magic Ocean!

Stunning Lantern Displays
The highlight of the festival was, without a doubt, the
stunning lantern displays. Each lantern is a masterpiece, showcasing artistic
details and vibrant colors. Featuring glowing jellyfish, whales, and vibrant
coral reefs, each display was meticulously handcrafted by lantern artisans
using the ancient technique of traditional Chinese lantern making. Also, some
of them were moving and speaking!

Fun for Everyone
The festival offered something for everyone. While I
walked through the lanterns, I was dazzled by the magical interplay of light
and shadow. The interactive lanterns and activities provide quality
entertainment for families with children, but the hand crafted lanterns also create
an amazing and romantic atmosphere perfect for a date night! I think this
festival is a great option for anybody who wants to make a day special.

Captivating Performances
Another standout feature was the live stage
performances. Traditional Chinese dances, accompanied by stunning costumes and
music, created a special performance that was fun to experience. The energy and
skill of the performers made the show a highlight of the evening. There will be
performances throughout the two-month run of the festival showcasing a vibrant
mix of music, dance, and acrobatics.

Food and Souvenirs to Remember
Of course, no festival is complete without delicious
food, and the Stockton Lantern Festival delivers in the best way. They have
traditional winter offerings like hot chocolate, as well as ocean-themed fare, including
Sand Dollar Cookies, Fishbowl Cocktails, and Fish & Chips. They also offer
unique, hand-crafted souvenirs which I recommend to preserve special memories
of your visit!
As Jason Perry, General Manager of ASM Global – Stockton
shared, the “Stockton Lantern Festival is fun for all persons, regardless of
age and is an experience that will allow you to return again, seeing it through
a different perspective each time you walk the baseball field. Come
celebrate the winter season at Stockton Lantern Festival while you create
cherished memories and new traditions with your friends and family.”
The Stockton Lantern Festival was a magical experience,
perfect for families, friends, and couples. If you’re looking for a night to
remember, I highly recommend visiting. There are plenty of days left before the
lantern display leaves Downtown Stockton on January 20th, so don’t
miss your chance to experience this highlight of the holiday season!

For more details, visit:
· Website
· Instagram & Facebook

Independence Day In Downtown!

Posted on July 3, 2024July 12, 2024 by Intern DSA

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By Zachary Hulsey

There’s no better way to celebrate our national Independence Day than in downtown Stockton with your beloved family and friends, located at our Weber Point Event Center for the annual 4th of July parade and festival.

Hosted by the United Veterans Council of San Joaquin County, this perfect day of festivities and fun will begin with an annual 4th of July parade show in the morning at 11:00 a.m. At 12:00 p.m., the gates of the Weber Point Event Center will open up, where you’ll find a mix of diverse food trucks, creative vendors, a special guest, live band music, constant entertainment, and various other family-friendly activities!

Then later on in the evening, at 9:30 p.m., the amazing firework show will begin and last for approximately 20 minutes. This event is the perfect time to engage with your diverse local community for an entire day of fun, festivities, and the best entertainment activities!

Don’t miss out on this once-a-year opportunity to celebrate our national independence here in downtown Stockton with your family and friends! The weekend after the 4th of July festival only gets better.

The Fourth of July weekend is full of many creative and fun things to do here in downtown Stockton. On Saturday, July 6th, the Stockton Ports have a ball game against the San Jose Giants. From 7:05 p.m. to 9:30 p.m., you can attend this game to cheer on the Stockton Ports! Lots of food and drinks will be available at this game; there will also be a great view of the downtown Court House and the Waterfront.

Later the next day, Coach’s Lounge in downtown has open-mic smooth jazz music with the Sizzle Band. If you love jazz, head on over to the Coach’s Lounge from 8:00 p.m. to 10:00 p.m. on Sunday, July 7th.

Main Street Market 🎶

Posted on June 11, 2024July 12, 2024 by Intern DSA

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🍔 Happening June 11th at 242 E. Main Street, Stockton, CA! 🍻

By Alvin Cho

Hello!

I’m Alvin, the new intern at DSA from Korea. Today, I’d like to introduce you to the Main Street Market, which has become a cultural staple in our downtown area. This market – held outside the Bob Hope Theater and hosted by the Downtown Stockton Alliance, Parents By Choice, and ASM Global – is incredibly popular among both locals and visitors. Its charm can be divided into three main attractions: lively bands, delicious food, and various business promotions.

Lively Bands

The first thing that captures your attention at the Main Street Market is the live music. Several local bands take the stage to perform a wide range of musical genres. From jazz and blues to rock and pop, you can enjoy music that suits your taste. The passionate performances of the bands and the enthusiastic responses from the audience create a vibrant atmosphere. Walking around the market while listening to the music can make all your daily stress melt away.

Delicious Food

Another major attraction of the Main Street Market is the delicious food. The market is dotted with a variety of food trucks and stalls, offering a diverse array of cuisines. From fresh, locally-made dishes to street food from around the world, the wide selection can make it hard to decide what to eat. The handmade beverages and desserts available here are particularly worth trying. Sharing tasty food with friends and family while having a great time makes the Main Street Market a paradise for food lovers. This year, the market also features a beer garden, serving refreshing drinks from 4:30 – 7:30 PM.

Business Promotions

Main Street Market is more than just a marketplace. It’s also a platform for various businesses to promote their products and services. Numerous small business owners seize the opportunity to showcase their brands and directly interact with customers. There are product demonstrations, special discounts, and various activities aimed at business promotion. This not only helps in selling products but also builds trust with customers and contributes to the local economy.

Dates

Main Street Market is happening TONIGHT, June 11^th from 4:30 – 7:30 PM (featuring music by Nick Elwood)!

Come on Out!

Main Street Market goes beyond being just a place to buy and sell goods. It’s a special space where the local community comes together. With lively music, delicious food, and various businesses coming together, it offers visitors an unforgettable experience. If you’re ever downtown, I highly recommend visiting! You’re sure to fall in love with the charm of the Main Street Market.

This has been Alvin, the intern from Korea. I’ll be back with more interesting and informative news next time.

Thank you!

Flavorfest: Foodie’s Delight – Happening TODAY!🍕

Posted on May 19, 2024July 31, 2024 by Courtney Wood

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By Courtney Wood

🥓🥙This weekend is the third year of Stockton Flavorfest! If you’re looking for something fun to do this Sunday, come to Weber Point to experience this Visit Stockton-hosted festival full of food and fun! 🧁🍻

Tickets:

Buy tickets here.

Adults/Seniors: $10.00 Saturday & Sunday ($12 at the gate)

Age 6 – 17: $5.00

Kids 5 & Under: Free

When:

Sunday, May 19th, 12 PM – 7 PM

Where:

Weber Point Events Center

221 Center Street

Stockton, CA

Parking:

Surface level street parking and all-day (starting at 9 AM) $10 garage parking is available at Coy Garage and SEB Garage. View the Park Mobile App and the Downtown Parking Guide for more parking information.

ABOUT FLAVORFEST:

With art vendors and exhibits; live entertainment and workshops; over 30 food trucks and booths; a beer and wine garden; and the beautiful Downtown Stockton waterfront, Flavorfest is the best way to spend a mid-May weekend. The event started May 17th, and is running through TODAY, Sunday the 19th!

Director of Marketing & Communications, Amy Alpers, from Visit Stockton shared that “Stockton Flavor Fest is a celebration of the culture, community, and cuisine of our region, and Visit Stockton is so excited to bring back this award winning event to Weber Point Events Center May 17-19.” To her, Flavorfest “is a labor of love from us to Stockton, and we are proud to highlight the diversity and creativity that makes this place a wonderful place to visit, live, and grow. The event is meant for everyone…we can’t wait to welcome everyone!”

🍙 FOOD VENDORS 🥟

Here are a list of some of the mouth-watering food vendors you can enjoy at this year’s event:

Bangin’ Bowls
Black Kat Cafe Company
Bubble Express
Bubble Hive
Casa Pinoy
Chefomeezie Ultimate Comfort Food
Charlie’s Fruitilocos
Cousins Maine Lobster
Cruising Cones 6
Don Tomas Pizza Fever
Drea’s Kitchen
El Parcero Empanadas Colombianas
Flavors Of Chef Nessa
Foxy’s Toffee
Fruitopia Fruit Bowls
Fudging Around
Grajedas Mexican Grill
Hawaiian Honey Cones
Hawkins Burgers On Wheels
Hella Good Kettle Corn
Hyderabadi Eatz
Jeeroz Mediterranean
Jerk Street Tacos
Mely’s Churros
Mike & Niki’s Honey Co.
Miss Dulcelicious
Mr. Jalepeño
Panda’s Smoke Shack
Patrick’s House Catering
Pinorrito
Pizza Lovers Sac
Problem Baker
River City Snowie Shaved Ice
Salmon Going Nuggetz
Saucey Oysters
Snappers Seafood
Street Philly Truck
Supreme Musubi
Sweet Berry Lyfe
Taqueria El Trebol
Taste of Curry Fiji Style
The Drunken Dumpling
The Sweet Life
Treats by Ness

SAMPLE ITINERARY

Here’s a sample Sunday afternoon itinerary for you to ponder:

Buy your ticket online for easier check-in and a cheaper price.
Park at SEB Garage or take the bus, if you’re inclined.
Check in at the entrance booth and take a selfie next to the giant Stockton letters near the main stage!
Browse through Art Alley to have your portrait drawn, and maybe get a psychic reading.
Start your foodventure off right with an iced coffee from Mely’s Churros and a healthy fruit cup from Fruitopia Fruit Bowls.
Stop into The Kitchen @ Stonebrier tent to see what you can learn and sample in their demo kitchen.
Peruse the vendors nearby, and wave hello to us at the Downtown Stockton Alliance booth, where we are selling our brand new merchandise – Bob Hope T-Shirts, Chung Wah dragon T-Shirts, Rainbow tank tops, hoodies, and more!
Enjoy a vegan dumpling from the Drunken Dumpling (pictured below – very tasty 😋)!
Walk through the shopping vendor aisle near the Back Porch and pick up some Flavorfest gear.
Pop into the Back Porch beer garden to sip while listening to the styles of CalFamous, Chloe Alexis, or Mundo, and gazing upon the water glittering gently in the background.
Check out the food truck ring behind the Michelob Ultra stage, and try a goodie or two.
Head to the main stage area to dance to the tunes of The Outlaw Mariachi.
Now that you’ve worked up your appetite, finish your experience with a personal pizza from Pizza Lovers Sac and a uniquely shaped treat from Hawaiian Honey Cones.
Roll yourself to your car and dream about what you will try next year!

The Downtown Stockton Alliance booth at Flavorfest - check us out near The Kitchen @ Stonebrier.

WRAP UP

🌯🍤Flavorfest comes but once a year, so bring yourself out to enjoy this incredible food truck extravaganza while it lasts! The foodie in you will be living a candy-coated, caramel-glazed, ice cream dream. 🍧🍦

Downtown Stockton’s “Bourbon Street”: Dreaming Tomorrow’s Downtown

Posted on July 8, 2022 by digitalgear

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by Shaun Chatrath

Throughout the 21st century, Downtown Stockton has improved substantially, in large part due to the many businesses, people, and organizations who have helped revitalize this area.

Since the 1990s, the Downtown Stockton Alliance has played a massive role in marketing, informing, and giving life to Downtown. Through this effort, many projects, such as musical events and the restoration of Mun Kwok Lane, have seen the light of day.

With that said, we have only scratched the surface of Downtown Stockton’s potential.

We believe that Downtown Stockton one day can become one of the premier landmarks in the state of California.

This belief is due to the picturesque port that flows across Downtown, the convenience of Stockton’s geography, and the vast amount of land Downtown suited for businesses and entrepreneurship.

To reach Downtown Stockton’s full potential, why not look at the following American cities for inspiration: New Orleans and Reno?

Like Downtown Stockton, New Orleans has rich architecture and history, many of which oversee a body of water that cuts through the city (Mississippi River).

According to the Louisiana Department of Culture, Recreation & Tourism, 58% of tourists to New Orleans tour these historic sites and architecture.

In that same study, they found that tourists to the city of New Orleans spent an average of $50 more than the average tourism spending in the United States.

Thus, growing the economy of the local area. elements of New Orleans into its urban planning, we’d be drawing from a proven foundation of success and establishing a tourism-friendly culture for Downtown.

Now obviously, the area size of Downtown Stockton is significantly less than New Orleans, but that’s where a town such as Reno comes in. Reno, Nevada, is billed as “The Biggest Little City in the World.”

Like Las Vegas, the city has several casinos and shows such as Circus Circus Resort or Atlantis that draw visitors each year. According to a study by Travel Nevada, Reno has seen a $95 increase in average tourism trip spending between the years 2016-2019. Las Vegas has seen an $88 increase in the same time period.

Reno is a successful mini–Las Vegas.

To entice tourists, Downtown Stockton needs its own mini–Bourbon Street or North Virginia Street. A stretch of road where food, history, music, and most importantly, people gather at every corner together to celebrate.

What features would make Downtown Stockton the next tourist hotspot? Which street could be our Bourbon Street?

SOURCES

Louisiana Department of Culture, Recreation & Tourism 2019-2020 Study: https://crt.state.la.us/Assets/Tourism/research/documents/2019-2020/2019%20Louisiana%20Visitor%20Profile.pdf

Reno 2016 -2020 Travel Nevada Study:

Reno-Tahoe-Territory-CY16-20.pdf (travelnevada.biz)

Las Vegas 2016 -2020 Travel Nevada Study:

Las-Vegas-Territory-CY16-20.pdf (travelnevada.biz)

Live music returns to downtown Stockton for new series

Posted on April 26, 2022 by digitalgear

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by Ben Sanchez

The Downtown Sounds music series launched this past month with some amazing rockin’ sounds from Haywired. While their weekly music set is coming to an end, we had a variety of questions regarding this new, outdoor music event downtown. We wanted to take all your feedback and answer as many questions you have about Downtown Sounds. We all know you are curious about who is performing next in downtown. Let’s take a look at how this event has evolved over the past year.

What is Downtown Sounds?

Last year, the Downtown Stockton Alliance hosted a series of music events downtown with local musicians. The open space in Janet Leigh Plaza was a great opportunity to present a free outdoor event for the community. In May 2021, University of the Pacific’s Patrick Langham Jazz Sextet was the first group to appear in Janet Leigh Plaza performing live jazz outdoors!

The first outdoor music event was dubbed ‘Jazz in the Plazz’ and throughout the month had more attendance every Tuesday. With the success of the outdoor music series, two more monthly events would appear in 2021. The Mike Torres Jr. band would play in September for Torres Tuesdays and Phillip Bailey Moncrease appeared in October to bring more amazing sounds to downtown.

Initially, the music series did not have an official name tied to each monthly event downtown. Each musical performance was tied to a different, monthly title. This year, we wanted the music series to fall under one title as we introduce Downtown Sounds in 2022. With more performances planned throughout the year, you will want to follow our social media platforms to stay updated on who is playing live on Tuesday nights.

When is Downtown Sounds?

Our music series is every Tuesday night at Janet Leigh Plaza.

Live music starts at 6 PM and will run until 8 PM.

Is there a charge for this event?

No. This event is FREE to the public.

Jazz in the Plazz highlight from 2021.

Will I need to bring a chair?

Plastic chairs will be provided. You may bring your own chair to this event. The plaza has plenty of space for you to sit and enjoy music.

Who has performed this year?

We reached out to Haywired, a “Rockin Americana” style band with dynamic vocals that are welcome sounds to downtown Stockton. With a versatile musical style, this band is inspired by country, rock, pop, folk, R&B and blues.

Will Jazz in the Plazz return to downtown?

Absolutely! We heard all the feedback from the community and are happy to announce that Jazz in the Plazz returns in May for our Downtown Sounds series. Langham, Professor and Program Director of Jazz Studies at the Conservatory of Music at University of the Pacific, is excited to perform for our community in downtown Stockton. You can catch live jazz downtown starting on May 3rd at 6 PM.

Are restaurants open during the live event?

Yes! All restaurants in the surrounding area of Janet Leigh Plaza will be open. Grab food during the show! Drinks are also allowed outdoors! Here is a list of restaurants in the plaza serving tasty food on Tuesday nights.

Grab food and drinks at the Plaza!

Share your #DowntownStockton experience

While you’re exploring downtown – snap a photo and share it on social media with us! Be sure to tag us in your photos at @Downtownstockton and use the hashtag #DowntownStockton for the chance to be featured on our social channels.

Check out the downtown vlog episodes on our YouTube channel!

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Downtown Stockton Vlog