My amazing 3-month Downtown Stockton Internship experience

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By: Catalina F.G.

This week, we have a farewell blog from Catalina Franco-Gomez, the DSA’s recent Stocktonian intern:

Hey everyone!

I am Catalina Franco-Gomez aka Mz Bling✨and I’m a proud Stocktonian. I am a first-generation university student at the University of the Pacific. I am studying in Business Administration with a concentration in Marketing and Media. I work for University of the Pacific Athletics as a marketer and street team member. I also volunteered for the live TEDXUOP event that took place in Spring of 2025. My role was marketer, social media content handler, and receptionist. And of course, I worked for Downtown Stockton Alliance as a marketing intern for Summer 2025 and won’t forget this experience! Let me tell you more!

What are my roles?

During my amazing experience, I had many roles and duties. All are fun and exciting, I promise. As a photographer, I got to go around Downtown and take pictures, of nature, people, sites, and events. As well as businesses helping them reach their audiences. I was also the merch model. As a drone driver, even though I was just a beginner, I got the hang of controlling one, and got to take shots and video above downtown. I attended events as a DSA representative with my other wonderful intern partners and sell merch while giving out our giveaways! For the social media aspect, I got to repost and create new ones for events and highlighting businesses in our area. I even got to be a journalist for writing blogs and information about events and businesses. I also got to create videos about attending events and to make everyone aware what was happening in Downtown. They are called Intern Adventures and can be found on our IG, FB, and YouTube!

Let’s not forget

I want to deeply thank the Downtown Stockton Alliance for this wonderful, exciting opportunity that I got to experience, in just 3 months! Everyone in the DSA was very professional, polite, and welcoming. A real business and supporting the city, feeling. Because of this opportunity I got to experience all the great things that I did! I learned things that I never tried before and faced some challenging ones.

Thank you and SHOUT OUT to DOWNTOWN STOCKTON ALLIANCE ! One of these days I will drop by to see what’s happening✌️

The DSA wishes Catalina all the best on her next adventure. She has been a wonderful help to our organization over the last 3 months. Thanks for everything, Catalina! Cheers and hope to see you again!

You can see some of Catalina’s Intern Adventures on the DSA InstagramFacebook, and Youtube pages!

If you are interested in an internship with the DSA, contact [email protected].

Golden Rose Barbershop has all your barber needs✂️

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By: Catalina F.G.

Cut, Snip, Raze

The Golden Rose Barbershop Co was established in 1917. They have two locations, here, in Downtown Stockton and in midtown on Miracle Mile. They are the oldest barbershop in Stockton, CA, where new trends meet vintage history. When you walk inside, it has an antique feeling to it. They have animal decor, abstract paintings, and exotic plants. The staff also has a welcoming vibe and are ready to be your new barber! They offer haircuts and shaves. Let’s not forget they specialize in men’s luxury grooming.

Congratulations

This year, Golden Rose Barbershop has won 1st place in Downtown Stockton’s 4th of July business decoration contest. They had a very large USA flag hung up in their shop. They won numerous prizes for being first place including the blog you’re reading now!

Over the years, Golden Rose Barbershop has taken 1st place multiple times in our holiday decoration competitions! The photos above illustrate a few of their beautiful decor displays.

Services

Golden Rose offers the following services:

  • Luxury Beard Trim – $40
  • Luxury Haircut – $45
  • Luxury Shave – $65
  • Luxury Haircut/Beard Trim – $75
  • Luxury Shave/Haircut – $100

If you want to feel like a dapper gent from yesteryear, book an appointment at Golden Rose to experience their stylish and luxurious services.

Did you know?

Golden Rose Barbershop accepts walk-ins and credit cards, cash, and apple pay. They are wheelchair accessible, street parking and validated parking available, bike parking available, customer restrooms, and provides free Wi-Fi. They also have online booking available now! Saturdays are appointments only.


Book Online Here: The Golden Rose Barbershop Co

Information

My 4-Month Journey: Reflecting on an Unforgettable Internship Experience

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Olivia Headshotby Olivia Lee

This week, we have a farewell blog from Olivia Lee, the DSA’s recent Korea WEST exchange program intern:

Hi everyone!

My name is Olivia Lee, and I’m originally from South Korea where I studied event planning and marketing. During my studies, I became fascinated with the United States – home to the world’s largest entertainment market – and dreamed of experiencing this industry firsthand. That curiosity led me to discover the WEST program, which opened an amazing opportunity to work as a marketing intern with the Downtown Stockton Alliance. What started as a big decision turned into one of the most meaningful experiences of my life, and I wanted to share some reflections on these past four months.

Learning, Growing, and Finding My Place in Stockton

Before arriving in Stockton, I’ll be honest – I was nervous. Moving alone to an unfamiliar place felt overwhelming and having focused primarily on events and entertainment in my studies, I wasn’t entirely sure how I’d contribute to DSA’s work. Those initial worries quickly disappeared once I started working with the team. From day one, everyone made me feel genuinely supported and included. The warmth and kindness of my colleagues created such a comfortable environment that I actually looked forward to coming to work each day.

The role challenged me in the best possible ways. I got to try things I’d never done before – creating Instagram reels, operating drones for video content, working at community events through tabling, and so much more. Sure, there was definitely a learning curve at first, and some tasks felt intimidating. But as I gained confidence, I found myself genuinely enjoying these new challenges. Each project taught me something different, whether it was technical skills, creative problem-solving, or simply how to communicate more effectively with diverse audiences.

Gratitude for an Amazing Journey

These four months in Stockton have given me experiences and connections I never could have imagined when I first arrived. I’ve met incredible people who have become more than just colleagues – they’ve been so supportive and helped me learn so much about working in this field. Through this internship, I’ve discovered new strengths and possibilities within myself. I’ve learned that stepping outside your comfort zone, even when it’s scary, can lead to the most rewarding experiences. The confidence I’ve gained here, the skills I’ve developed, and the memories I’ve made will stay with me forever.

To everyone at DSA and in the Stockton community who welcomed me with open arms – thank you from the bottom of my heart. You’ve made this journey unforgettable, and I hope our paths cross again someday. Until then, I’ll carry all the lessons you’ve taught me as I continue my career back home. Thank you for everything! 감사합니다!

The DSA wishes Olivia all the best on her next adventure. She has been a wonderful help to our organization over the last 4 months. Thanks for everything, Olivia! Cheers and hope to see you again!

You can see some of Olivia’s Intern Adventures on the DSA InstagramFacebook, and Youtube pages!

To learn more about the Korea WEST exchange program, click here: https://www.icceusa.com/programs-in-the-usa/korea-west/.

If you are interested in an internship with the DSA, contact [email protected].

The best food cravings spot in Downtown Stockton: The Kitchen @ Plaza Perks

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Andy HeadshotBY ANDY NGUYEN

Lunchtime Cravings, Community Impact

The Kitchen @ Plaza Perks is serving the community in more ways than ever before! Located inside Courthouse Plaza in Downtown Stockton, it offers a variety of options to satisfy your cravings, such as Carne Asada tacos, burritos, pizza, hamburgers, and their special Main Street House Fries.

In addition to satiating your hunger, they are dedicated to supporting youth. Launched as a social enterprise, it was founded by Main Street Youth Family and Services, whose goal is to empower youth through various outlets. Young staff members are involved in day-to-day operations, including the shop’s display, allowing them to gain hands-on experience in a real-world environment.

Where Talent and Passion Come Together

This year, The Kitchen @ Plaza Perks placed 2nd in Downtown Stockton’s 4th of July Decoration Contest. Blending in non-traditional decor items with an array of holiday-themed colors, it delivered a unique, enticing view that celebrated the spirit of the holiday.  This also reflected the youth staff’s creative contributions, which gives the store a personal touch that customers notice and admire.

How One Purchase Goes a Long Way

By making a purchase of at least $5 dollars from a Courthouse Plaza business, you’re admitted free entry to the Underground Arcade. Here you can play an abundance of classic arcade games from pinball machines, street fighter games, air hockey, free-throw basketball, and more! A quick bite to eat before indulging the arcade is the perfect way to spend your day while supporting the community in Downtown Stockton.

The Newest Way to Enjoy The Kitchen

Recently, their business has expanded into online ordering. You can order ahead of time and skip the line; who doesn’t like that? Whether you’re an early bird needing breakfast fuel or craving a lunchtime must-have, this is a perfect spot to visit in Downtown Stockton. Support local business and order now!


Order Online Here: The Kitchen @ Plaza Perks

Information

  • Summer Hours: Monday to Friday, 7:00AM – 2:00PM 

☃️Christmas in July: Downtown Stockton

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By: Catalina F.G.

Intro

❄️We all know it’s never too early to start shopping for those Christmas gifts. Downtown Stockton is ready to announce that this year we are celebrating Christmas in July. Not just for one day but three and it is FREE admission to attend!

What’s Happening

This year’s event will be taking place at the Mexican Heritage Center in Downtown Stockton California. There will be live music, delicious foods and drinks, a variety of vendors, paintings and art, unique gifts, collectable items, and so much more! This year they are featuring artwork made by Albino Perez from Guatemala. 

According to Gracie Madrid, Executive Director of the Mexican Heritage Center & Gallery, this event was started because, “People thought it would be fun to celebrate Christmas in July.”

Why You Should Come

Madrid shared that most Christmas in July attendees “are very happy in seeing all the unique handmade items that you won’t be able to find in stores.”

This is a perfect event to celebrate numerous things, from summertime, to Christmas vibes, to just coming out and having fun with family, friends, and community. With their inviting and welcoming atmosphere, the Mexican Heritage Center is the right place to enjoy any celebration. There will be plenty of entertainment for the whole fam.

Madrid is excited about the event because it will contribute to “making money for our Mexican Heritage Center and Gallery, so we can keep our doors open to the community.”

Come out and support the unique vendors and your community. Make sure to start grabbing those Christmas shopping lists and stop by this event. Don’t forget to visit our stand, the Downtown Stockton Alliance; we will be there with free giveaways and merch for sale!

Do not miss out on this event, it will be going on for 3 days straight! Starts on July the 24th at 11am! Hope to see everyone there!!

Event Details

  • July 24, July 25, and July 26th
  • 11am to 3pm

Location

  • 111 S Sutter Street, Stockton CA, 95202
  • Mexican Heritage Center
  • Social Media( IG) @mexicanheritagecenter

Colors of Stockton

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Artist: Konekham “Koniack” Lathipanya

Location: Coy Parking Garage

Description: The mural “Beautiful Struggle” designed and created by artist Konekham Lathipanya, depicts portraits of a Black, Asian, and Latina woman depicted with intertwining colors. The artist presents the piece as his interpretation of the diversity of Stockton. This artwork is meant to celebrate our differences and highlight our many similarities. This event is a testament to the power of collaboration between artists and the community and demonstrates the shared commitment to enriching public spaces that define our community.

Konekham “Koniack” Lathipanya is a Lao muralist and tattoo artist based in Stockton, California. His work emphasizes diversity and racial justice, with a focus on Southeast Asian art.

Veteran’s Mural

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Artist: Flavia Grose – Artist/US Navy Veteran, Desert Storm

Project by Leadership Stockton of 2025

Location: Inside Adventist health arena, Stockton CA

This mural is in partnership with Downtown Stockton Alliance, ASM Global, Michael’s Sweets, Felicita’s Wine, Stockton Marine Corps Club, American Legion Auxiliary, American Legion U.S., and Board of Supervisors.

The First-Ever RTD Metro Market is Coming This Friday!

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By Sungyeon Park

A New Community Event Arrives in Downtown Stockton on April 4th

Downtown Stockton is set to welcome an exciting addition to its local event calendar—the RTD Metro Market, happening this Friday, April 4th, 11:30 AM – 4:30 PM at 421 E. Weber Ave! Hosted at the Downtown Transit Center, this brand-new market is designed to connect transit riders, downtown residents, and local workers with a variety of vendors. More than just a shopping event, the Metro Market is about encouraging community connection and bringing fresh energy to the heart of Stockton.

A Marketplace of Local Goods and Services

Attendees can explore a diverse selection of vendors offering food, wellness and educational services, handmade crafts, and unique products. Whether you’re interested in searching for delicious eats, learning about local resources, or supporting small businesses, the Metro Market has something for everyone. This event will draw more foot traffic to downtown, connect citizens with helpful resources, and help local entrepreneurs thrive.

Check out this list of participating vendors:

  • Lily Bean Coffee
  • Mr. B’s American Hot Dogs
  • Peachy’s Food to Go
  • Taquizas with Chavajr
  • Uplift All Foundation
  • Children’s Choice
  • Community Medical Centers
  • Lao Loops
  • Wellcare by Health Net
  • Downtown Stockton Alliance
  • Welbe Health
  • The Wellness Centers
  • Digital Nest
  • Parents By Choice
  • YMCA
  • Kipp Public Schools
  • Team Charter
  • Family Resource Center (211)
  • Telecare Youth Wellness Connections
  • DCSS
  • PREVAIL
  • RTD Procurement
  • RTD First Aid
  • Ready to Work
  • RTD Human Resources
  • Open Innovation Centers
  • ACE Rail & Amtrak San Joaquins
  • Mexican Heritage Center & Gallery
  • Child Abuse Prevention Council
  • ArtSplash
  • Turning Point Community Programs
  • Voices Academy

Be Part of Something New

“This free event is a great way to experience and explore Downtown Stockton,” says Daniel Menchaca, Senior Marketing & Multimedia Specialist at RTD. “Come out and support local vendors by exploring their offerings and chatting with them about their services. Whether you ride with us, live nearby, or work in the area, the Metro Market is here for you.”

Don’t miss out—come and be part of this exciting new community event; be sure to stop by the DSA booth where we will be selling our Downtown Stockton apparel

Information

  • Location: 421 E Weber Ave, Stockton, CA 95202
  • Reasons to Visit RTD Metro Market:
    • Local Shopping & Services: There will be a variety of vendors offering everything from handmade crafts to wellness services.
    • Community Engagement: This event connects local businesses, organizations, and residents in this lively downtown.
    • A New Downtown Tradition: Your support helps shape future Metro Markets, making this the start of something special.
    • DSA Info Table: Chat with the DSA staff, pick up resource material, and shop our Downtown Stockton apparel!
  • Day & Time: April 4, 2025, 11:30 AM – 4:30 PM

Keeping Downtown Safe and Welcoming: Community Ambassador Program

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By Sungyeon Park

Downtown Stockton is a vibrant hub filled with businesses, visitors, and residents. Ensuring the area remains safe and welcoming is the mission of the Community Ambassador Program of the Downtown Stockton Alliance, which is a team working to support businesses, property owners, and the local community, 24/7!

At the head of this effort is Chevell Simms, who is the program supervisor and has been with the program for four years. His role involves keeping eyes and ears on the downtown area but also training new ambassadors and equipping them with the tools to succeed in the field.

The primary goal of the Community Ambassador Program is to create a positive environment in Downtown Stockton. The team, consisting of about ten ambassadors, conducts a regular route to check in on Downtown’s businesses; assists visitors; and helps connect unhoused individuals with resources like shelters and medical facilities. A typical day for an ambassador includes responding to calls for service, keeping the area clear of trespassers and panhandlers, and even providing small but valuable services like jump-starting vehicles or escorting visitors to their cars.

This job comes with its challenges. Community Ambassadors often have to handle difficult situations, such as addressing loitering and panhandling, or reporting criminal activity. Despite these challenges, Chevell takes pride in his work, especially when he sees new ambassadors grow into their roles. “It’s been very rewarding when new ambassadors receive information and apply it to daily activities, finding new ways to help the community,” he shared.

Looking ahead, with a committed team and a strong vision, the Community Ambassador Program will continue to enhance the safety and atmosphere of Downtown Stockton—one day at a time.

If you would like an escort to your car; need to jumpstart your car; or want to deter trespassers or loiterers from your business, call 209.451.7775!

 Information

  • Who: Downtown Stockton Alliance Community Ambassador Team
  • Where: Downtown Stockton PBID
  • Hours: 24/7; accepting calls 24/7
  • Services: escorts to your vehicle, wayfinding, car jumpstarting, trespass deterring, visitor assistance
  • For Service Calls: 209.451.7775

Bearpaw Equities

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By Zachary Hulsey

In recent years, major progress has been made toward Downtown Stockton revitalization efforts, and Bearpaw Equities is one of the key players making it happen. Read on to learn more about Bearpaw’s market-rate, residential developments in our community.

About Bearpaw

The Bearpaw brand was originally founded in 2001 by Tom Romeo, whose goal was to redefine casual footwear through the use of sheepskin. After finding great success with the company’s original vision, Bearpaw added real estate development to its portfolio. As a part of this endeavor, the company purchased several historic buildings in Downtown Stockton in 2018.

Why Stockton?

Tom Romeo has personal ties to Stockton. His brother attended the University of the Pacific, which gave Romeo a deeper interest and connection to this city. He believed Stockton was a city with great potential, and by investing in its downtown area, Bearpaw could help make it a vibrant, thriving place once again.

Getting Started

The first two properties purchased by Bearpaw were the Tretheway Building and the Mansion House. Bearpaw saw huge potential in these properties. The company planned to renovate the building interiors into modern residential and commercial units.

The Tretheway Building, located at 229 E. Weber Avenue, was built in the late 1800s. The building was originally a lodging house and served as a hotel from the 1920s through the 1970s. When Bearpaw purchased it, the upper stories of the building had been neglected for several years. With Bearpaw’s investment, the Tretheway Building’s upper floors were transformed into the Tretheway Live/Work Lofts, offering 12 residential units. The company worked hard to maintain the building’s historical features while updating the interior to fit today’s needs.  (For a brief history of the Tretheway Building, click here.)

The Mansion House – located at 106 N. Hunter Street and built in 1873 – was converted by Bearpaw into the Hunter Square Lofts, which injected 26 newly renovated residential spaces into Downtown Stockton’s housing inventory and preserved a piece of Stockton’s rich history. (For a brief history of the Mansion House building, click here.)

After the success of the Tretheway and Mansion House projects, Bearpaw continued their Downtown Stockton investment streak by purchasing and renovating 500 E. Main Street – formerly the Avon Theatre and built in 1860 – into the CalMain Lofts. This new development added nearly 30 much-needed, market-rate, residential units to Downtown Stockton, bringing the area even closer to being a true 24-hour downtown.

What’s Next?

Bearpaw’s next Downtown Stockton project will involve conversion of the upper floors of the California Building – 11 S. San Joaquin Street – into 35 residential units! Keep an eye out for more information as this exciting project comes to fruition.

Impact

By pairing respect for the city’s history with exciting, contemporary development, Bearpaw’s projects have made Downtown Stockton a more exciting and appealing place to be. These projects haven’t just changed the look of downtown — they’ve also brought economic benefits to the area. New businesses are opening up, and local shops are seeing more customers as a result of the increased number of residents. Bearpaw’s developments also create job opportunities, particularly in construction and retail, which help boost the local economy. The company creates developments that combine homes, businesses, and public areas, making downtown a place where people can live, work, and enjoy themselves. With each new project, Bearpaw contributes to the growth of Downtown Stockton. We hope that Bearpaw will continue to be a part of downtown’s progress for years to come.

If you or someone you know is looking to live in a beautiful, freshly renovated space in Downtown Stockton, check out the links to Bearpaw’s apartments below to inquire about availability! If you are looking for a commercial/retail space, check out this link to a space available on the ground floor of the Tretheway Building.

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