Vlog Series: Explore Possibilities

Posted on August 2, 2021December 9, 2024 by digitalgear

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By Ben Sanchez

When I initially thought about presenting the idea about a vlog for marketing, I needed to develop a style on how to highlight multiple individuals rather than have a vlog centered around one person.

Traditionally a vlog follows an individual experience through weekly content. I knew I needed to find a way to capture the human side of people downtown, but how could I accomplish that goal?

The vlog is not a new idea. Around the mid 2000s, people were already experimenting with video content and how to deliver it to the world. I realize this project is a radical departure from previous content posted by the organization. My goal is to create relatable, authentic content to bring more awareness to the downtown area. This is a time to step into a fresh, creative space and implement different, collaborative ideas from people who are supportive of this project. By exploring downtown through video content, we can showcase a new perspective on the life and culture happening in the downtown area.

My name is Ben Sanchez, and I am an alum from University of the Pacific. My co-worker in the Marketing department, Jason Millner, also an alum from University of the Pacific, works on the vlog project. Here are my thoughts on how and why we developed this project for downtown Stockton.

Featured Photos

Check out our latest video!

Vlog Thoughts

What is a vlog?

A vlog, short for ‘video blog’ or ‘video log,’ is video content uploaded to a video platform by a group or individual on a set schedule. The content varies based on the creator, but will typically highlight aspects of their life. This “day in the life” style of documenting content is generally unscripted and natural. With a wide variety of topics from traveling, cooking, and technology, followers can subscribe and watch ‘vloggers’ discuss and experience their thoughts through a series of video content.

While vlogging follows one individual, we decided on a hybrid style of filming with multiple people in front of the camera rather than having one person consistently appear and address the viewers. We switch between phone and camera footage, blending a style utilized by several content creators on major video platforms.

What is the difference between a vlog and a blog?

The main difference is the format. A blog is informal, written content that the audience has to read in an article or story on a website. A vlog is visual content with a story told through videos on YouTube. Although not limited to just YouTube, you can distribute vlog content across several social media platforms.

When did you develop the idea for a downtown vlog?

I watched vlogs on YouTube for the past two years and through my research, I discovered a few I really enjoy. After speaking with Jason, we bounced around some ideas, and shared YouTube channels that would inspire us to develop a vlog that would work for us. To be honest, I never intended on developing a vlog for downtown. We just tossed around the idea and how cool it would be to do it. It was interesting to hear Jason’s perspective about the idea of a vlog. He was already thinking about a vlog during his time as an intern, but he felt no one would grasp that concept. I kept hearing ideas on what other people wanted to do, but never implement them. I took all of the scribbles from our notes and ran with the idea.

I did not mind directing the audience and putting myself out there to help navigate episodes, but I needed more people involved to explore downtown. I planned for a monthly vlog of 7 episodes in 2021. I pitched the idea back in May and we started filming randomly throughout downtown.

What is the vision for the vlog?

Patty Ayala, owner of Uniqo Salon, speaking with performer and entrepreneur, Renee Icasiano.

I think my overall vision was to find a way to capture moments in downtown and create a video archive. I knew it had to highlight a little bit of everything. Architecture, business, art, and entertainment — we have to change the narrative into something positive.

If we put together a video series, we could consistently have video content for people every month. I did not want to be overly ambitious about where I would go with the vlog. I planned for 7 episodes and only 7 for this year.

The challenge with only two people producing, directing, and creating is how often can we create an episode on top of the other responsibilities we have in our roles at Downtown Stockton Alliance. I have to balance time and resources. I wanted to bring in key influencers that bring a positive presence in front of the camera. We currently showcase entrepreneurs and business, but I want to expand on other avenues of downtown if our vlog gains momentum. Ideally, I would love to bring in more artists and musicians to showcase the work they create downtown.

Why create a vlog about downtown?

Why not? The organization has never done anything like it. They were slowly rolling out a new video project, but Doorways is very specific on what it does. I needed content that could cover a wider spectrum of downtown. The sustainability of the vlog has the potential to cover behind the scenes on small business, events, art, venue spaces, and other aspects of downtown people might not be familiar with. Once I had an idea about who I could approach for the vlog, we started to capture places and people. People get their information from different sources on a daily basis. Is there a demand for video content? Absolutely. Could you over saturate your channel? Never. You can never have enough content. We all know the saying, ‘content is king.’

The YouTube platform for the organization was not active and I knew that going in when I reviewed the channel. We need something more entertaining on the channel. In order for this project to be successful, I needed to establish good working relationships with business owners who feel comfortable behind the camera. Without the people and culture of downtown, our project would not be possible.

What is your goal for the vlog?

Nessie Huffhines, owner of Farout Foliage.

I want to show the ‘humanness’ here in downtown. Let’s highlight the people who are building something here. I keep talking about authenticity. Sometimes, I feel that is a lost artform.

When you look at everything pushed out to social platforms… what feels genuine? What feels authentic? What is real?

If I can bring a real sense of awareness to one person and get them curious about a key business or venue downtown — I know our project made a connection. I read comments on our Instagram from people who want to know more about these businesses. Where are they located? What do they sell? We have to build a connection with entrepreneurs and my goal is to help establish a sense of familiarity in how we can create storytelling through video.

The first idea was always ‘behind the scenes.’ I wanted that bit to be authentic and for the audience to see another side of entrepreneurs behind the camera. We never get our other video project (Doorways to Downtown) on the first take. Not all of us are performers or are prepared to be recorded — we have anxieties in from the camera.

That particular project felt rigid and formatted in a way that just goes through the routine. Here are generalized questions covering very specific aspects of a business. For that project, I feel it works. But you will never see any outtakes. You might not see us laughing about fumbling lines or general banter about everyday life. For the vlog, I want it to feel unscripted, natural, light-hearted, and on the fly. We have to be agile and think on our feet, similar to how entrepreneurs approach their ideas. If we evoke certain emotions, and create a way to have fun, people will become comfortable with us. This is what we need to achieve and I hope you will feel that when you watch our vlog.

Do you have any past experience with vlogs?

I have no experience working on vlog projects, but Jason and I have worked on several video projects over the years. The vlog is fresh, ‘off the cuff’ improvisation in front of a camera. Jason has a passion to create and tell stories through videography. We connected on this level when we discussed ideas about the vlog. He did his own personal vlog for a short time. I developed an entrepreneur video podcast at a local nonprofit radio station several years ago. I’m familiar with being in front of the camera hosting my own show. With Jason behind the lens working his craft, we both explore spaces downtown. Our passion to chase this idea allows us to bring people along for the ride as we capture these experiences. It has been an incredible collaborative effort with everyone who appeared in the first two episodes.

What about your Instagram reels and stories? How are those being developed?

I approached it from a video game perspective (first person) in storytelling. From the eyes of the viewer, you see what I see walking downtown — pushing elevator buttons or opening doors to businesses. I want to give you the feeling that you are right there with me. Every block, every step. This is one method to tell a story and then creatively develop a reel.

During the editing process for other vlog content, there is a review process and material is cut. Some of that material will never see the light of day. I created another way to compile it and push it out into reels.

Amazing specialty coffee drinks from Grinding Grounds truck at the Waterfront in downtown Stockton.

With the implementation of reels on our Instagram account, we found a process that works for us based on the results we receive from viewers. To date, this is the most active form of engagement we have seen with the Downtown Stockton Alliance Instagram account. What impressed us is the interactions and views we get with this content. I’m thankful people were able to make time to watch and offer feedback.

Wall 2 Wall Fashion: You will find it all

Posted on August 2, 2021 by digitalgear

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By Ben Sanchez

Hanging signs emit flickering lights to grab the attention of people passing by on South San Joaquin Street in downtown Stockton. A row of mannequins line up outside a storefront showcasing a unique fashion style to passersby peering inside a large display window. The spinning disco ball glimmers above the historic doorframe architecture, now occupied by a new small business.

Wall 2 Wall Fashion by Santana, is hand-written on the whiteboard sign outside the shop. An arrow points to an old vintage door at the storefront. The large audio speakers emit a soulful sound as I ventured into the space. I noticed the high ceilings and immediately understood why the shop is aptly named Wall 2 Wall. Sante Gayle, owner of Wall 2 Wall Fashion, greets us behind the counter. “Welcome to Wall 2 Wall gentlemen,” says Gayle. He reaches for a high-reach garment hook to place clothing along the wall. “I can display all of these unique pieces from wall to wall in this retail space — that’s where the business name originated from.”

The clothing is vibrant and seasonal with an array of women’s designer clothes that customers can view up to about 30 feet. From accessories, shoes, and jewelry, you can “find it all at Wall 2 Wall,” says Gayle. Along with men and women’s apparel, he does custom orders for clothing designs to accompany the accessories inside the shop. With neo soul beats in rotation playing from his Xbox One, we got to vibe with Gayle on how he started his business, the vision for Wall 2 Wall, and a brand new storefront opening soon in downtown.

Meet Sante Gayle, owner of Wall 2 Wall Fashion.

Gayle, born and raised in Stockton, lived off of American Street. He spent a majority of his life in Stockton before he went to college, played basketball, and traveled the world with AND1. While he toured to other countries playing basketball, Gayle had conversations with his uncle about his experience as an entrepreneur.

After completing his basketball journey, he started researching how to build a small business in downtown Stockton. “I decided to take a step toward being an entrepreneur here and building something where I live,” says Gayle. ”Downtown is nice because of the people — I wanted my store here to help my people and beautify my city.”

Design and Inspire.

Throughout his experience, Gayle sold a variety of clothing from hats to jerseys. He developed a plan to start his business before launching Wall 2 Wall Fashion last year during the pandemic. With insight and inspiration from his uncle, he continued forward, studying fashion trends and learning what it takes to operate a successful business.

From casual to dress apparel, Gayle originally stocked inventory with a more uniform, work savvy look, specifically for women in business. However, that trend has shifted toward a sexy, sophisticated, and intelligent style. “Women come in for seasonal fashion designs. Lingerie or a swimsuit look during the summer is what they look for when they visit my store,” says Gayle. “We give people a personal tour of fashion — they can pick and pull from any kind of idea to design something unique.”

Why downtown Stockton?

Downtown is about the people. Beautifying my city is exactly what I want to do.

How can the community support you?

The best way to support us is to come down and experience Wall 2 Wall.

What is different about Wall 2 Wall?

There hasn’t been a shop like this in downtown for a long time. Our location, clothing, accessories, and customer service with clients offer a welcoming experience for people who live near the downtown area. We offer women and men’s apparel, along with plus size clothing.

Our walls go 30 feet up to give people an optimal view of the designer clothing in our space downtown.
Sante Gayle

Make it unique.

Did you know Wall 2 Wall Fashion carries limited designer clothes?

Gayle works closely with his clientele to assist in their fashion choices, offering a unique custom look for any season.

While he manages several businesses, Gayle is actively involved in his community coaching at local schools and programs passing on knowledge from his experiences playing basketball around the world.

Address: 31 S. San Joaquin St.
Phone: 209.313.8811
Hours: 9 a.m. – 9 p.m.
Open 7 days a week

Farout Foliage: Plant Paradise

Posted on July 3, 2021 by digitalgear

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By Ben Sanchez

As sunlight starts peeking into the large windows at Farout Foliage, an array of plants soak up the sun on a breezy day in downtown Stockton. The window displays on East Market Street feature a variety of plants that line the floors, shelves, and tables inside the storefront. Before opening the door, you are greeted by more succulents placed along the sidewalk. Each row of plants gives off this feeling as if they are trying to reach out to you. Large, leafy plants sprout up from containers hoping clients will pick them up to take home. A woman gently wipes each leaf, arranging the intimate space before opening hours. “Hey there! Thanks for stopping by,” says Nessie Huffhines, owner of Farout Foliage.

Huffhines offers a warm welcome to her first storefront establishment in downtown Stockton. In 2019, she operated a small pop-up space at Weberstown Mall. “I was in the mall for half a year in 2019. After December, I felt confident enough to expand. I eventually found this cute place downtown,” she says. “We have been here for about a year now, coming up in July.” The storefront opened in early February of 2020 until the pandemic forced small businesses to close. During this time, she planned accordingly in order to adapt through the pandemic. “It was difficult and stressful, but gave me time to think about strategizing my business accordingly with the new space,” she says.

Art prints of Léon: The Professional lean against the wall waiting to be framed for the shop. The art prints spark a memory from my recollection of the film. She vividly describes scenes from the film, specifically with Léon and his plant. “Do you remember that movie? He always had the small plant with him. When they moved to each hotel, he would carry it and care for the plant throughout the film,” she says. Her pop culture reference exudes a passion and friendship to spark our next conversation about the surrounding plant life she submerges herself in on a daily basis. We sat down with her to talk more about the business, her vision, and day trips to California nurseries.

Meet Nessie Huffhines, owner of Farout Foliage.

Throughout her travels, Huffhines has collected 500 plants for her own personal collection. Born in Torrance, California, she moved to Stockton around age 11. “I’m an L.A. girl… but I grew up in Stockton,” she says.

While she never intended on building a business around plants, her husband suggested investing in something you are genuinely passionate about for your business. “I knew I wanted to start a business. My husband said to focus on the plants. It was spontaneous — plants were the last thing I thought of.” she says. “Now it has evolved into something I never imagined.”

With the collection of plants growing at home, Huffhines curiosity for exotic succulents extend across California. She planned trips to southern California visiting nurseries in San Diego for cacti before venturing off to Folsom, Daly City, Vacaville, and San Ramon. In between researching nurseries and developing the business, she juggled different names for the shop before deciding on Farout Foliage. “I was working another job at the time… I had a coworker who was a big hippie lady. She was awesome! She always said ‘farout’ when she thought something was cool,” she says. “I thought about that moment — I felt it went with my theme for the business.”

Plant Life.

Her passion for the preservation and presentation of each plant is evident inside Farout Foliage. “I’m always learning and growing. When I visit nurseries to pick up plants, I inquire about the details and learn from others’ experiences with each plant,” she says.

Although the storefront is limited, the space emits a relaxing aura that is a great escape from the frantic, fast paced life. “It is a very cozy, welcoming environment,” she says. “I always look for lush, healthy plants to display. I want to find something people would want to take home and brighten up their day.”

Nestled between a few midsized plants, one small plant on the shelf with interesting leaf patterns captured our attention. She calls out the plant name without hesitation. “That’s a string of turtles!” she says. Each plant, accompanied by handwritten labels, offers a small insight to the nature and origin of the plant. As we observe the space, Huffhines can name every plant across the room. Whether it is a snake plant, Monstera, Zebra Haworthia or Blue Torch cacti, each unique plant needs a different type of care from the owner. “Almost all the plants in my shop I own at home. I share my experiences with customers on how to care for each of them,” she says.

What’s the best advice someone has ever given you?

Always be honest. Be honest with your customers and be more of a friend to them.
What is more comfortable than being with a friend?

Why downtown Stockton?

I have always been interested in where I live and what it has to offer. I wanted to be part of the movement.

What is your favorite plant?

Right now I’m really in love with my begonia maculata!

https://www.youtube.com/watch?v=hC_7psWnruo&ab_channel=DowntownStockton

Always be honest.
Be honest with your customers and be more of a friend to them.
Nessie Huffhines

Hang in there.

Did you know one of her services is interior plant design for home and office space?

Huffhines knowledge of plants extends beyond her shop, visiting other businesses and clients to evaluate what type of plant arrangements would thrive in interior spaces. From plant care to placement, her consulting advice and ideas can bring more life to your work or home space!

You can inquire about plants, maintenance, and additional services by contacting her via phone or social media. See a plant featured on her social media? Send a direct message to custom order.

Address: 239 E. Market St.
Phone: 209.313.8811
Hours: Monday – Friday | 11 a.m. – 5 p.m.
Saturday and Sunday | 12 – 4 p.m.

Feel the Holiday Spirit in Downtown

Posted on December 14, 2020December 9, 2024 by digitalgear

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’Tis the season of twinkling lights, bright decorations, gift shopping and of course- holiday events! The holidays may look different this year because of the pandemic, but there are still many ways we can bring on the cheer! To help you fill up your calendar for the rest of the month, we’ve compiled a list of just a few things you can do in Downtown Stockton this year. Happy Holidays!

1. Vote in the DSA Holiday Contest

WHEN: Dec.14th – Dec. 17th at noon
WHERE: DSA Facebook and Instagram pages
This year, the DSA is hosting a Holiday Contest to challenge our Downtown Stockton businesses owners to share creative holiday photos featuring their business. Even if you’re not a downtown business owner, get involved by viewing the awesome photos and voting to help your favorite businesses win! To vote, head over to our Facebook and Instagram pages and leave a like on your favorite photos. The voting period begins on Monday, December 14th, and will end on Thursday, December 17th at noon. The photos will definitely have you feeling the spirit of Christmas!

2. Virtual Visits with Santa

WHEN: Book now! Available dates: Dec.16,19, 22 & 23
WHERE: Anywhere you want!
This year, the Children’s Museum of Stockton is hosting virtual visits with Saint Nicholas himself. Create a magical moment for you and your loved ones with a visit from the North Pole right into your home (no milk and cookies required!). Imagine how excited the kiddos will be to see and interact with the one, the only, Santa Claus right in their living room for a personalized visit. All proceeds will benefit the Children’s Museum of Stockton and Children’s Museum members receive special pricing. End the year with some magic!

3. Gift Shopping

There are two kinds of people: those who get their Christmas shopping done early, and those who scramble for those last-minute gifts! Whichever you are (we fall into the second category), we’re here to give you some ideas. Our local businesses need our support more than ever, and the holidays are the perfect time to shop local to find fun gifts for your friends and family. Walk into the Freckled Moon for unique gifts and trinkets of all kinds or visit FarOut Foliage to pick up a lush plant that can up the aesthetic of any room. Venture into Edible Arrangements to pick out a beautiful (and delicious) arrangement made of your favorite chocolate covered fruits or opt for a more traditional floral arrangement from Alex Floral. Several downtown restaurants, eatieries, and coffee shops, such as The Downtowner and Trail Coffee Roasters also offer gift cards, which can make great stocking stuffers or gifts on their own. Take a look at our complete directory of downtown businesses to plan your gift search and happy shopping!

4. Treat yourself

Anytime is a good time for self care, but its especially nice to treat yourself at the end of a long year- especially this one! Downtown Stockton is full of salons and barbershops, such as Natural Do and The Golden Rose Barbershop, ready to give you a fresh cut or new look for the holidays. If you’re looking for a refreshing skin treatment, head over to The Beauty Base. During the month of December, 20% from all of their sales/appointments will be used to create care packages for the homeless. Enjoy smooth skin and support a good cause. Speaking of skin, why not gift yourself a brand new tattoo for the holidays? We know you’ve been thinking about it. If you’re unsure about a new hairstyle, facial, or new tattoo, just remember these words: treat yo’self.

5. Indulge in sweets

Add sweet treats to the holiday menu by picking up some scrumptious goods downtown. D’lilah’s Cakery is having their end-of-the-year sale from December 23rd to December 24th from 11am-4:30pm! Don’t miss out on the opportunity to score cupcakes, sweet jars, and cheesecake for some insanely low prices. If you’re looking for some homemade pie to add to the table on Christmas Day, look no further than Trail Coffee Roasters. Choose from sweet potato pie, pear crumble, and mixed berry pie (or get all three) and place your order today. Order by December 17th and pick up at the downtown Trail location on Christmas Eve. Delivery is also available.

Now, we hope you’ve made some new plans for the remainder of December. Thank you for your continued support of our wonderful downtown businesses. We wish you Happy Holidays and look forward to seeing you next year!

Here’s A List of Some Good Things Happening Downtown

Posted on July 31, 2020December 9, 2024 by digitalgear

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The past few months have certainly been life changing. Living during an ongoing pandemic spanning the globe means we have to face many challenges as we learn to adapt to these unprecedented times. The future may still seem uncertain, but there’s one thing that is for sure: we’re all in this together. Thank you for doing your best to stay safe and for keeping those around you safe.

In today’s blog, we want to remind you of the good that is still happening in our community- how working together (safely and with social distancing in place) uplifts our local businesses, organizations, and community members. So, we made a list of some of the good things happening downtown.

Stockton Community Kitchen at BellaVista

You may have been to BellaVista for a delicious dinner with your friends and family or you may have attended one of their exciting rooftop events (that view though!), but did you know about BellaVista’s partnership with the Stockton Community Kitchen (SCK)? The SCK was created to assist underprivileged entrepreneurs with dreams of launching food-related businesses. During this pandemic, the SCK at BellaVista prepares and delivers hundreds of meals a day to those in need in the community, including struggling families, the elderly, and the homeless.

The Stockton Community Kitchen will also be holding classes for a few weeks starting in August, where they will provide mentorship, skills and business expertise for aspiring food entrepreneurs. If you’re a food enthusiast looking for help to start your own business, here’s your chance! For information about the classes, visit their website.

Revitalization and Beautification of Chun Wah Lane

This July, the DSA’s maintenance crew began work on the planned revitalization and beautification of Chun Wah Lane. Look forward to seeing fresh coats of paint on the poles, new arches, fresh greenery, and an update to one of the most recognizable features of the lane: the fierce, fire-breathing dragon mosaic! We’re excited to show you the progress on the space as we reach the completion of the project to revitalize Chun Wah Lane, so make sure you’re following us on Facebook and Instagram to see our progress photos!

Homeless Facility in the Works

The former Alutzia Hotel and Restaurant, a popular downtown spot in the 1920s, is currently undergoing renovations to become a homeless facility for homeless women and children. Once completed, it will be one of the largest housing facilities of its kind in the nation. The Gospel Center Rescue Mission purchased the building in the 1980s and started raising funds for the project in 2016. The facility’s expected completion is in the fall of this year.

Outdoor Dining Available for Some Businesses

Temporary closure of indoor dining operations mean local businesses need your support more than ever! You can help by placing takeout orders and delivery orders though various food delivery services (DoorDash, Uber Eats, etc.). Additionally, some downtown businesses now offer outdoor seating for visitors to enjoy. Here’s a list of the downtown eateries still open for takeout, delivery, and outdoor dining. Thank you for continuing to support our local businesses!

Outdoor dining area outside of Casa Flores.

Do you have any other good news or stories about downtown to share? If so, please email Jessica Nguyen, DSA Marketing and Communications Director at [email protected]

Takeout Tuesday: Nash and Tender

Posted on July 28, 2020 by digitalgear

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https://www.facebook.com/152150884082/videos/677931916122806

How well can you handle spice? If your answer is not well at all, EXTREMELY well, or anywhere in between, then you’ve got to try Nash and Tender (if you haven’t already)! Known for their delicious hot chicken, you can choose varying levels of heat all the way up to “XTRA HOT” and “STUPID HOT” (but you’ll need to sign a waiver for the latter). Don’t forget to add a side of their seasoned fries for a match made in heaven!

Skip the line and wait by placing an online order through Clover, or stay in your PJs and place a delivery order through DoorDash or Postmates. To stay updated on specials and news, visit the Nash and Tender website and follow them on Facebook and Instagram.

LOCATION: 222 N. El Dorado Street
OPEN: Mon-Fri, 10am-8pm & Sat-Sun, 11am-8pm

Takeout Tuesday: The Downtowner

Posted on July 23, 2020 by digitalgear

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https://www.facebook.com/downtownstockton/videos/1394222907444015/

The Downtowner specializes in serving up Good Mood Food with a smile! What is Good Mood Food you ask? It’s comfort food with a healthy twist! From delicious and unique dishes to vegetarian and gluten-free options, there’s something for everyone at The Downtowner!

Place an order for takeout, call to place an order for pickup, or relax at home while your meal gets delivered to you (if you have trouble deciding what to order, we just want you to know that the Taco Salad featured in the video above was amazing). If you need to feed your entire family, The Downtowner’s family-style meals are the way to go!

To stay updated on specials and news, visit The Downtowner’s website and follow them on Facebook and Instagram. You can also learn more about The Downtowner in our past blog.

LOCATION: 40 N. Center Street
OPEN: Mon-Fri, 10am- 6pm

You Don’t Have to Wear A Cape To Protect Others, Just Wear A Mask

Posted on July 22, 2020 by digitalgear

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Today, there are over 400,000 confirmed cases of Covid-19 in California, and 8,000 confirmed cases in San Joaquin County alone. As scientists and medical professionals work to develop a vaccine to combat the virus, local and state governments are encouraging and implementing safety guidelines in efforts to slow the spread of the highly infectious disease. The guidelines include social distancing, limiting gatherings to small groups, and wearing face masks or face coverings in public settings.

Why Should We Wear Face Masks?

Before 2020, we weren’t used to seeing people outside of the medical community regularly wearing masks. Today, face masks are common and oftentimes even required to enter indoor public spaces.

Some may question the effectiveness of face masks in slowing the spread of COVID-19. Dr. Maggie Park, MD, the Public Health Officer for San Joaquin County Public Health Services, addresses these concerns. She states, “I do believe the science at this point supports the use of facial coverings, and that even cloth facial coverings can be effective if worn by a majority of people in the community.” She recommends that, “people wear facial coverings or masks if they have them whenever they are out and about and they’re going to be within 6 feet of other people.”

Do Face Masks Help Us or the People Around Us?

COVID-19 is highly infectious and spreads from person to person though exposure to respiratory droplets from coughing, sneezing, or even talking. Wearing a face covering can block these droplets from entering your nose and mouth. In fact, several case reports suggest that masks can prevent transmission of the virus in high-risk situations. For instance, a man on a flight with a dry cough later tested positive for COVID-19. Fortunately, none of the 25 people closest to him on the flight tested positive because he wore a mask during the flight.

There is also enough evidence to suggest that wearing a mask can protect the wearer from contracting COVID-19. This is because masks can prevent larger droplets from evaporating into smaller droplets that can travel farther, essentially serving as “source control.” In summary, face masks and face coverings are beneficial both to the people wearing them and the people around them.

Whether they’re blue, green, patterned, or fashioned out of an old scarf, it’s important that we remember to stay safe and mask up when visiting public spaces. Living through a pandemic can be tough, but we’re all in this together.

*A sign outside of the Casa Flores Restaurant in Downtown Stockton.*

Visit Stockton’s Stockton Healthy Pledge

The Stockton Healthy Pledge is a pledge that local businesses can take to show their commitment in doing everything in their power to provide and maintain clean and healthy conditions for their employees and visitors. Taking the Stockton Healthy Pledge means the business pledges to:

Abide by all orders and directives issued by governmental and public health officials
Enhance employee protocols including increased regular education, hand washing, sanitation efforts and social distancing
Clean and disinfect high-tough surfaces frequently, per CDC and Local Health Officials
Require and/or encourage the use of face coverings by staff and customers
Reduce occupancy in common spaces to ensure compliance with CDC and State social distancing guidelines
Encourage customer hand sanitizing and hand-washing, as available

Take the Stockton Healthy Pledge here.

Basket Caravan

Posted on June 29, 2018 by digitalgear

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By Jessica Nguyen

What is Basket Caravan?

Basket Caravan, located on 311B West Weber Avenue, is a shop specializing in custom-made, gourmet gift baskets. Although the storefront may be small, each individual basket is overflowing with creativity and content. Lisa Chalk-Frausto, Basket Caravan’s owner, decided to open a storefront after exclusively taking orders through Basket Caravan’s website. In response to high demand, Lisa decided to open Basket Caravan’s current Downtown Stockton brick and mortar space in late March of this year.

“A Gift of Great Taste!”

Basket Caravan is the only gift basket service in Downtown Stockton. The gift baskets are completely customizable, and may feature anything from chocolate, healthy treats, or coffee, to aromatherapy spa products! Lisa partners with other businesses in the area to include local products in her baskets, such as jam, coffee, oil, and sunflower seeds. In fact, she’s working on the creation of “209” baskets to be released in the near future that will contain and feature local products exclusively.

Why is Downtown Stockton a Great Location for Basket Caravan?

According to Lisa, “the location is perfect.” Many people who were previously searching for gift shops in Downtown Stockton now have access to unique gifts that are perfect for every occasion. Lisa often has last-minute shoppers who drop by in search of the perfect gift for their family members or friends. Because Lisa has also lived in Stockton for over 40 years, the city has a special place in her heart and she, too, wishes to dispel the myth that Downtown Stockton is a place to be feared. In reality, she believes that in Downtown Stockton, “people are very nice and friendly.” She especially enjoys the atmosphere of live music events that take place in the area.

Lisa also loves “watching the new businesses [in Downtown Stockton] start to prosper and making it like 20 years ago where it was booming. [She]’d like to see it happen again.” Just in the few months since Basket Caravan opened, Lisa has noticed a marked increase in Downtown Stockton foot-traffic and is enthusiastic about the future.

For more information or to place an order, visit Basket Caravan’s Website, Facebook, Instagram, or Twitter.

Bikes & Blessings: Deacon Steve and the HUB

Posted on June 15, 2018 by digitalgear

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By Jessica Nguyen

What is the HUB?

The HUB, or Helping Urban Bicyclists, provides FREE services for those who need assistance with bike repairs and maintenance. Operated by Deacon Steve, a well-known and respected leader in the Downtown Stockton community, the HUB is a reflection of his relentless love and compassion for members of the Downtown Stockton community.

Why was the HUB created?

Prior to the existence of the HUB, Deacon Steve worked for years repairing and maintaining bicycles. He noticed that people who couldn’t afford bike parts or repairs were turned away. Out on the streets, he knew there were individuals who had squeaky, derelict bikes as their sole means of transportation. Some resorted to theft as a result of lacking funds to spend towards repairs. Deacon Steve felt inspired to help, stating “we needed to be compassionate.” He decided to create a place where people could receive free bicycle assistance, providing them with the ability to continue traveling to their jobs, doctor’s appointments, and community activities. For those who can’t afford cars, Deacon Steve knows that bikes can serve as vessels to increased mobility, independence, and self-improvement.

Bikes & Blessings

The HUB is a neighbor to the Saint John the Evangelist Episcopal Church, where Deacon Steve serves as (you guessed it!) Deacon. It isn’t surprising then, to learn that the church and the HUB both resonate similar values. In fact, the HUB’s sign depicts the gears of a bicycle around the flag of the church, representing their close tie. But don’t worry- the HUB welcomes anyone and everyone – regardless of religious background. The HUB’s main purpose may be to repair bikes, but people find their way in for various reasons. Inside the HUB, weary bicyclists can find light refreshments (including freshly popped popcorn!), water, and a space to find a moment of peace. Often, individuals will come by to seek guidance from Deacon Steve, or to have a talk with him about spiritual matters while he tinkers away.

Why is Downtown Stockton a Great Location for the HUB?

Deacon Steve believes the HUB’s location allows it (as well as the church) to “stretch their hands of love and compassion to reach people” – and that’s exactly what it does. The HUB’s services are entirely free, as the business relies completely on donations and community partnerships to help others. Since its inception, they’ve assisted countless under-employed and homeless Downtown individuals with their transportation needs. Along with Deacon Steve’s visible love of and devotion to his work at the HUB, he also feels strongly about Stockton as a city. In regards to the stereotypes that often shroud the Downtown Stockton area, he asserts that it is “a myth we need to change- [Downtown Stockton] is not a place to be feared, but a place to be celebrated.” In the 20 years that he’s been here, he’s witnessed the continued revitalization of Downtown Stockton as housing, new restaurants, and small businesses have made Downtown Stockton their home.

The HUB & Full Moon Riders

The HUB is very collaborative and involved with community events, and will even be leading an upcoming Full Moon Riders bike ride. Deacon Steve enjoys this event because, “everyone participates, and that’s the beauty of the Full Moon Riders.” At the July 27^th ride, there will be a bicycle blessing with oils blessed by the bishop. There will also be T-shirts for sale, adorned with an image of Madonna del Ghisallo, the Saint of Cycling. All proceeds will go to the HUB in their continued mission to serve the community.

To learn more about the HUB and their events, follow their Facebook page.