Main Street Market 2024

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nostrum minus ea suscipit porro alias corporis libero at. Perferendis omnis, veniam nemo beatae vel? Tempora numquam a repellat eaque natus, magnam?

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Looking for amazing local eats, vendors, and great live music performances? Main Street Market is your go-to event.

April 9th (Music performance by Bananafish (Cover Rock))

May 14th (Music performance by Touch of Magic (Latin))

June 11th (Music performance by Nick Elwood (Cover rock))

July 9th (Music performance by Los Rebelous (reggae))

Vlog Series: Explore Possibilities

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nostrum minus ea suscipit porro alias corporis libero at. Perferendis omnis, veniam nemo beatae vel? Tempora numquam a repellat eaque natus, magnam?

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

By Ben Sanchez

Superior Court of California

When I initially thought about presenting the idea about a vlog for marketing, I needed to develop a style on how to highlight multiple individuals rather than have a vlog centered around one person.

Traditionally a vlog follows an individual experience through weekly content. I knew I needed to find a way to capture the human side of people downtown, but how could I accomplish that goal? 

The vlog is not a new idea. Around the mid 2000s, people were already experimenting with video content and how to deliver it to the world. I realize this project is a radical departure from previous content posted by the organization. My goal is to create relatable, authentic content to bring more awareness to the downtown area. This is a time to step into a fresh, creative space and implement different, collaborative ideas from people who are supportive of this project. By exploring downtown through video content, we can showcase a new perspective on the life and culture happening in the downtown area.

My name is Ben Sanchez, and I am an alum from University of the Pacific. My co-worker in the Marketing department, Jason Millner, also an alum from University of the Pacific, works on the vlog project. Here are my thoughts on how and why we developed this project for downtown Stockton.

Featured Photos

Check out our latest video!

Vlog Thoughts

What is a vlog?

A vlog, short for ‘video blog’ or ‘video log,’ is video content uploaded to a video platform by a group or individual on a set schedule. The content varies based on the creator, but will typically highlight aspects of their life. This “day in the life” style of documenting content is generally unscripted and natural. With a wide variety of topics from traveling, cooking, and technology, followers can subscribe and watch ‘vloggers’ discuss and experience their thoughts through a series of video content.

While vlogging follows one individual, we decided on a hybrid style of filming with multiple people in front of the camera rather than having one person consistently appear and address the viewers. We switch between phone and camera footage, blending a style utilized by several content creators on major video platforms.

What is the difference between a vlog and a blog?

The main difference is the format. A blog is informal, written content that the audience has to read in an article or story on a website. A vlog is visual content with a story told through videos on YouTube. Although not limited to just YouTube, you can distribute vlog content across several social media platforms. 

When did you develop the idea for a downtown vlog?

I watched vlogs on YouTube for the past two years and through my research, I discovered a few I really enjoy. After speaking with Jason, we bounced around some ideas, and shared YouTube channels that would inspire us to develop a vlog that would work for us. To be honest, I never intended on developing a vlog for downtown. We just tossed around the idea and how cool it would be to do it. It was interesting to hear Jason’s perspective about the idea of a vlog. He was already thinking about a vlog during his time as an intern, but he felt no one would grasp that concept. I kept hearing ideas on what other people wanted to do, but never implement them. I took all of the scribbles from our notes and ran with the idea.

I did not mind directing the audience and putting myself out there to help navigate episodes, but I needed more people involved to explore downtown. I planned for a monthly vlog of 7 episodes in 2021. I pitched the idea back in May and we started filming randomly throughout downtown.

What is the vision for the vlog?

Patty Ayala, owner of Uniqo Salon, speaking with performer and entrepreneur, Renee Icasiano.

I think my overall vision was to find a way to capture moments in downtown and create a video archive. I knew it had to highlight a little bit of everything. Architecture, business, art, and entertainment — we have to change the narrative into something positive.

If we put together a video series, we could consistently have video content for people every month.  I did not want to be overly ambitious about where I would go with the vlog. I planned for 7 episodes and only 7 for this year.

The challenge with only two people producing, directing, and creating is how often can we create an episode on top of the other responsibilities we have in our roles at Downtown Stockton Alliance. I have to balance time and resources. I wanted to bring in key influencers that bring a positive presence in front of the camera. We currently showcase entrepreneurs and business, but I want to expand on other avenues of downtown if our vlog gains momentum. Ideally, I would love to bring in more artists and musicians to showcase the work they create downtown. 

Why create a vlog about downtown?

Why not? The organization has never done anything like it. They were slowly rolling out a new video project, but Doorways is very specific on what it does. I needed content that could cover a wider spectrum of downtown. The sustainability of the vlog has the potential to cover behind the scenes on small business, events, art, venue spaces, and other aspects of downtown people might not be familiar with. Once I had an idea about who I could approach for the vlog, we started to capture places and people. People get their information from different sources on a daily basis. Is there a demand for video content? Absolutely. Could you over saturate your channel? Never. You can never have enough content. We all know the saying, ‘content is king.’ 

The YouTube platform for the organization was not active and I knew that going in when I reviewed the channel. We need something more entertaining on the channel. In order for this project to be successful, I needed to establish good working relationships with business owners who feel comfortable behind the camera. Without the people and culture of downtown, our project would not be possible.

What is your goal for the vlog?

Nessie Huffhines, owner of Farout Foliage.

I want to show the ‘humanness’ here in downtown. Let’s highlight the people who are building something here. I keep talking about authenticity. Sometimes, I feel that is a lost artform.

When you look at everything pushed out to social platforms… what feels genuine? What feels authentic? What is real?

If I can bring a real sense of awareness to one person and get them curious about a key business or venue downtown — I know our project made a connection. I read comments on our Instagram from people who want to know more about these businesses. Where are they located? What do they sell? We have to build a connection with entrepreneurs and my goal is to help establish a sense of familiarity in how we can create storytelling through video.

The first idea was always ‘behind the scenes.’ I wanted that bit to be authentic and for the audience to see another side of entrepreneurs behind the camera. We never get our other video project (Doorways to Downtown) on the first take. Not all of us are performers or are prepared to be recorded — we have anxieties in from the camera.

That particular project felt rigid and formatted in a way that just goes through the routine. Here are generalized questions covering very specific aspects of a business. For that project, I feel it works. But you will never see any outtakes. You might not see us laughing about fumbling lines or general banter about everyday life. For the vlog, I want it to feel unscripted, natural, light-hearted, and on the fly. We have to be agile and think on our feet, similar to how entrepreneurs approach their ideas. If we evoke certain emotions, and create a way to have fun, people will become comfortable with us. This is what we need to achieve and I hope you will feel that when you watch our vlog.

Do you have any past experience with vlogs?

I have no experience working on vlog projects, but Jason and I have worked on several video projects over the years. The vlog is fresh, ‘off the cuff’ improvisation in front of a camera. Jason has a passion to create and tell stories through videography. We connected on this level when we discussed ideas about the vlog. He did his own personal vlog for a short time. I developed an entrepreneur video podcast at a local nonprofit radio station several years ago. I’m familiar with being in front of the camera hosting my own show. With Jason behind the lens working his craft, we both explore spaces downtown. Our passion to chase this idea allows us to bring people along for the ride as we capture these experiences. It has been an incredible collaborative effort with everyone who appeared in the first two episodes.

What about your Instagram reels and stories? How are those being developed?

Amazing specialty coffee drinks from Grinding Grounds truck at the Waterfront in downtown Stockton.

I approached it from a video game perspective (first person) in storytelling. From the eyes of the viewer, you see what I see walking downtown — pushing elevator buttons or opening doors to businesses. I want to give you the feeling that you are right there with me. Every block, every step. This is one method to tell a story and then creatively develop a reel.

During the editing process for other vlog content, there is a review process and material is cut. Some of that material will never see the light of day. I created another way to compile it and push it out into reels. 

With the implementation of reels on our Instagram account, we found a process that works for us based on the results we receive from viewers. To date, this is the most active form of engagement we have seen with the Downtown Stockton Alliance Instagram account. What impressed us is the interactions and views we get with this content. I’m thankful people were able to make time to watch and offer feedback.

Martinez Tailor Shop: From Mexico to California

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nostrum minus ea suscipit porro alias corporis libero at. Perferendis omnis, veniam nemo beatae vel? Tempora numquam a repellat eaque natus, magnam?

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem ipsum mollitia neque, illum illo excepturi, eum incidunt fugit nostrum est, voluptate eaque minima corporis debitis at, dolores ipsam. Quaerat, dolores.

By Ben Sanchez

On the walls of Martinez Tailor Shop inside the Courthouse Plaza, next to a dressed up male mannequin bust, hang photographs of a young boy dressed in a suit. A small frame propped on the counter showcases a picture of a man on the phone dressed in a suit. Ignacio “Nacho” Martinez points to the photo on the counter. “Did I tell you I’m working on a short film?” Martinez says. His shop is tucked away in a corner of the plaza, just past Plaza Perks coffee bar. “I always wanted to be a secret agent,” he says, looking behind the shop door at a photograph of himself dressed in a James Bond suit. “I loved Sean Connery — he was the best James Bond.”

The well-suited young boy in the photograph is now a professional tailor, entrepreneur, and accomplished mariachi. Upbeat music blares from his smartphone with YouTube playing the trailer for his next project, The Case, starring Nacho Martinez. The trailer shows a montage of Martinez training in martial arts.  “I practiced Taekwondo when I was young. In my city of Uruapan, there were two brothers that taught me,” he says. Martinez can now add acting to his repertoire of skills. Along with music on Spotify, and music videos on YouTube, Martinez spent time talking about the tailoring trade, adventures in Mexico, and his journey from Pleasanton to Stockton.  

Meet Ignacio Martinez, owner of Martinez Tailor Shop

Ignacio Martinez began his tailoring journey with needle and thread at an early age in Uruapan, Michoacán. His mother suggested he start learning at six years old. By the age of 12, Martinez had all the tools he needed to apply his tailoring skills for the people in town. Hemming and sewing a variety of clothing out of his home, he started building a clientele in Mexico.

During this time, Martinez ventured around the town and found a mariachi band practicing for their next performance. The band asked Martinez if he would like to sit in during practice and try singing with the music. Martinez discovered he had a natural talent to sing. With support for the mariachi band, Martinez acquired his charro suit (traje de charro) and performed for crowds in Mexico. 

Martinez pursued his passion for singing and traveled to California, where he refined the love for both of his crafts. He spent over 15 years in Pleasanton working for Nordstrom doing alterations to clothing, suits and dresses. In 2004, he moved to Stockton to apply his craft with several shops throughout the Central Valley before opening his own shop in downtown Stockton. When he is not behind the sewing machine, Martinez suits up to perform with mariachi bands throughout California and Mexico. With natural charisma and talent for tailoring, he continues to build clientele serving the community throughout San Joaquin County.  

Alterations & Services

“I always tell my customers anything that a machine can sew, I’ll do it!” Martinez says. “I do garments, shirts, coats, and dresses for ladies.” While general alterations are popular with dresses and suits, he explained that leather is a specialty. This particular skill sets him apart from other tailor shops. “There is only one chance to do the alteration — leather is more complicated, but I specialize in leather and they (clients) can come in for that service,” Martinez says. For inquiries, you can contact Martinez by phone or through Facebook. He accepts walk-ins and is currently open from 9 a.m. – 2 p.m. in downtown Stockton inside Courthouse Plaza, 306 E. Main Street, #209.

“I always tell my customers anything that a machine can sew, I’ll do it!”

nacho martinez