Vlog Series: Explore Possibilities

Posted on August 2, 2021December 9, 2024 by digitalgear

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By Ben Sanchez

When I initially thought about presenting the idea about a vlog for marketing, I needed to develop a style on how to highlight multiple individuals rather than have a vlog centered around one person.

Traditionally a vlog follows an individual experience through weekly content. I knew I needed to find a way to capture the human side of people downtown, but how could I accomplish that goal?

The vlog is not a new idea. Around the mid 2000s, people were already experimenting with video content and how to deliver it to the world. I realize this project is a radical departure from previous content posted by the organization. My goal is to create relatable, authentic content to bring more awareness to the downtown area. This is a time to step into a fresh, creative space and implement different, collaborative ideas from people who are supportive of this project. By exploring downtown through video content, we can showcase a new perspective on the life and culture happening in the downtown area.

My name is Ben Sanchez, and I am an alum from University of the Pacific. My co-worker in the Marketing department, Jason Millner, also an alum from University of the Pacific, works on the vlog project. Here are my thoughts on how and why we developed this project for downtown Stockton.

Featured Photos

Check out our latest video!

Vlog Thoughts

What is a vlog?

A vlog, short for ‘video blog’ or ‘video log,’ is video content uploaded to a video platform by a group or individual on a set schedule. The content varies based on the creator, but will typically highlight aspects of their life. This “day in the life” style of documenting content is generally unscripted and natural. With a wide variety of topics from traveling, cooking, and technology, followers can subscribe and watch ‘vloggers’ discuss and experience their thoughts through a series of video content.

While vlogging follows one individual, we decided on a hybrid style of filming with multiple people in front of the camera rather than having one person consistently appear and address the viewers. We switch between phone and camera footage, blending a style utilized by several content creators on major video platforms.

What is the difference between a vlog and a blog?

The main difference is the format. A blog is informal, written content that the audience has to read in an article or story on a website. A vlog is visual content with a story told through videos on YouTube. Although not limited to just YouTube, you can distribute vlog content across several social media platforms.

When did you develop the idea for a downtown vlog?

I watched vlogs on YouTube for the past two years and through my research, I discovered a few I really enjoy. After speaking with Jason, we bounced around some ideas, and shared YouTube channels that would inspire us to develop a vlog that would work for us. To be honest, I never intended on developing a vlog for downtown. We just tossed around the idea and how cool it would be to do it. It was interesting to hear Jason’s perspective about the idea of a vlog. He was already thinking about a vlog during his time as an intern, but he felt no one would grasp that concept. I kept hearing ideas on what other people wanted to do, but never implement them. I took all of the scribbles from our notes and ran with the idea.

I did not mind directing the audience and putting myself out there to help navigate episodes, but I needed more people involved to explore downtown. I planned for a monthly vlog of 7 episodes in 2021. I pitched the idea back in May and we started filming randomly throughout downtown.

What is the vision for the vlog?

Patty Ayala, owner of Uniqo Salon, speaking with performer and entrepreneur, Renee Icasiano.

I think my overall vision was to find a way to capture moments in downtown and create a video archive. I knew it had to highlight a little bit of everything. Architecture, business, art, and entertainment — we have to change the narrative into something positive.

If we put together a video series, we could consistently have video content for people every month. I did not want to be overly ambitious about where I would go with the vlog. I planned for 7 episodes and only 7 for this year.

The challenge with only two people producing, directing, and creating is how often can we create an episode on top of the other responsibilities we have in our roles at Downtown Stockton Alliance. I have to balance time and resources. I wanted to bring in key influencers that bring a positive presence in front of the camera. We currently showcase entrepreneurs and business, but I want to expand on other avenues of downtown if our vlog gains momentum. Ideally, I would love to bring in more artists and musicians to showcase the work they create downtown.

Why create a vlog about downtown?

Why not? The organization has never done anything like it. They were slowly rolling out a new video project, but Doorways is very specific on what it does. I needed content that could cover a wider spectrum of downtown. The sustainability of the vlog has the potential to cover behind the scenes on small business, events, art, venue spaces, and other aspects of downtown people might not be familiar with. Once I had an idea about who I could approach for the vlog, we started to capture places and people. People get their information from different sources on a daily basis. Is there a demand for video content? Absolutely. Could you over saturate your channel? Never. You can never have enough content. We all know the saying, ‘content is king.’

The YouTube platform for the organization was not active and I knew that going in when I reviewed the channel. We need something more entertaining on the channel. In order for this project to be successful, I needed to establish good working relationships with business owners who feel comfortable behind the camera. Without the people and culture of downtown, our project would not be possible.

What is your goal for the vlog?

Nessie Huffhines, owner of Farout Foliage.

I want to show the ‘humanness’ here in downtown. Let’s highlight the people who are building something here. I keep talking about authenticity. Sometimes, I feel that is a lost artform.

When you look at everything pushed out to social platforms… what feels genuine? What feels authentic? What is real?

If I can bring a real sense of awareness to one person and get them curious about a key business or venue downtown — I know our project made a connection. I read comments on our Instagram from people who want to know more about these businesses. Where are they located? What do they sell? We have to build a connection with entrepreneurs and my goal is to help establish a sense of familiarity in how we can create storytelling through video.

The first idea was always ‘behind the scenes.’ I wanted that bit to be authentic and for the audience to see another side of entrepreneurs behind the camera. We never get our other video project (Doorways to Downtown) on the first take. Not all of us are performers or are prepared to be recorded — we have anxieties in from the camera.

That particular project felt rigid and formatted in a way that just goes through the routine. Here are generalized questions covering very specific aspects of a business. For that project, I feel it works. But you will never see any outtakes. You might not see us laughing about fumbling lines or general banter about everyday life. For the vlog, I want it to feel unscripted, natural, light-hearted, and on the fly. We have to be agile and think on our feet, similar to how entrepreneurs approach their ideas. If we evoke certain emotions, and create a way to have fun, people will become comfortable with us. This is what we need to achieve and I hope you will feel that when you watch our vlog.

Do you have any past experience with vlogs?

I have no experience working on vlog projects, but Jason and I have worked on several video projects over the years. The vlog is fresh, ‘off the cuff’ improvisation in front of a camera. Jason has a passion to create and tell stories through videography. We connected on this level when we discussed ideas about the vlog. He did his own personal vlog for a short time. I developed an entrepreneur video podcast at a local nonprofit radio station several years ago. I’m familiar with being in front of the camera hosting my own show. With Jason behind the lens working his craft, we both explore spaces downtown. Our passion to chase this idea allows us to bring people along for the ride as we capture these experiences. It has been an incredible collaborative effort with everyone who appeared in the first two episodes.

What about your Instagram reels and stories? How are those being developed?

I approached it from a video game perspective (first person) in storytelling. From the eyes of the viewer, you see what I see walking downtown — pushing elevator buttons or opening doors to businesses. I want to give you the feeling that you are right there with me. Every block, every step. This is one method to tell a story and then creatively develop a reel.

During the editing process for other vlog content, there is a review process and material is cut. Some of that material will never see the light of day. I created another way to compile it and push it out into reels.

Amazing specialty coffee drinks from Grinding Grounds truck at the Waterfront in downtown Stockton.

With the implementation of reels on our Instagram account, we found a process that works for us based on the results we receive from viewers. To date, this is the most active form of engagement we have seen with the Downtown Stockton Alliance Instagram account. What impressed us is the interactions and views we get with this content. I’m thankful people were able to make time to watch and offer feedback.

Port City Mercantile

Posted on May 18, 2020 by digitalgear

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By Jordan Rosales

Discovering his passion

Although he moved here from Hollister when he was 20, Theodore Armendariz considers Stockton his one true home and feels lucky to be part of the Downtown Stockton community. Theodore’s road to becoming a business owner hasn’t been an easy one. About four years ago he was suffering from depression and turned to alcohol to help him cope. His alcoholism had already caused him to lose two jobs when he started working for his friend, Danny Burgess. Burgess told him he would also have to fire him but offered to take him to rehab and help him turn his life around. Looking back, Theodore now recognizes that Danny’s tough love is what helped save his life and without the support of Danny and his wife Chris, he’s not sure he’d even be alive today. After he left rehab, he moved in with his parents who were extremely supportive of his recovery and fundamental to his success. It was while living with his parents that he developed his love of creating art. His mom was always a collector of antiques and he started noticing that her collectibles were falling apart. This led him to coming up with creative ways to fix her antiques and sketching up ideas on how to repurpose them. He then started creating pieces of his own. Creating art saved his life, it helped him stay sober, and gave him a creative and positive outlet for his soul.

Sharing his art

Once he started posting his art to Instagram, it really started taking off. People would message him asking to buy his pieces which led him to selling at the Stockmarket and eventually setting up his own store. Port City Mercantile opened its doors for the first time in late January this year. Theodore sells unique, one-of-a kind pieces of furniture, like lamps and tables, and art made from upcycled and recycled material. He scours flea markets, garage sales, and everything in between for his materials and turns them into special creations. Because of this no two pieces are ever the same. One of Theodore’s core beliefs is that we should always be giving back, whether it be to our community or earth which is why he uses the materials he does. He utilizes what he already has instead of buying new materials and creating more waste, going on to say “the earth already has so many great materials to work with. The earth is good to us so we should be good to it.” Theodore gets his inspiration from his surroundings and by taking note of what’s missing in people’s lives. He hopes his art can act as conversation pieces in people’s homes. Noting that it’s hard to have a conversation about an Ikea lamp that everyone has, but it’s easy to talk about a unique piece of art that you are proud to own.

Like all non-essential businesses, Port City Mercantile is closed right now but will be open as soon as it is safe to do so. When we’re able to gather again, Theodore plans to host community events like open mic nights and art shows for other artists as another way to give back to the community.

Supporting the community

Theodore said he knew Downtown Stockton was the perfect place because he always loved an underdog. He wanted to start his business in a place that was under-utilized and do his part to help develop it. He went on to say that Stockton is a growing place and it really reminds him of San Francisco in many ways. His philosophy is that you can’t complain about an area if you’re not going to actively try and make it a better place, further clarifying that, “People always complain that there’s nothing to do. There’s plenty to do here but you actually have to go out and do it, it’s not gonna just come to you.” But perhaps most importantly he loves the community that he’s in, specifically shouting out Red’s Coffee and Golden Rose Barber. “Stockton shaped me into a more cultural person because of how diverse it is. It feels like a small town but it’s still a city, like a mini San Francisco.” Theodore is extremely passionate about the Downtown Stockton community and hopes the current situation will help it thrive when businesses are up and running again. His advice was, “Right now is showing us the importance of small business, if you buy from amazon, you’re just making a billionaire richer. We should support each other now more than ever. We need to keep supporting local even after this, learn from this and don’t go back to the way we were. We can build a stronger community and be better than ever. It’s really a numbers game, if more people shop downtown less people will be afraid to check it out. Like they say, if you bring light into the darkness the evil will go away.”

Theodore believes that sharing his story is important because there’s such a stigma around alcoholism that tends to force people not to talk about it. He hopes his ability to live openly can help at least one person speak out and seek the help they need because sometimes people don’t even know how to ask for help themselves. He wants to show that you can move forward and find healthy outlets like he has with his art.

Fast 3

What animal do you think represents the essence of Downtown Stockton?

A lone wolf because we were kind of abandoned. They developed everywhere else like Weston Ranch and 8 Mile but they should’ve started here and built from the inside out.

Describe Downtown Stockton in one word

Inspiring

What’s your favorite downtown eatery?

Cast Iron

Notes

Check out Theodroe’s work on Instagram at @Art_By_Theodore

Theodore plans on changing the store’s name from Port City Mercantile to Theodore’s Mercantile in June when he renews his business license.

Mural, Mural on the Wall: A Look Into Some of Downtown’s Murals

Posted on April 24, 2020 by digitalgear

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By Jessica Nguyen

If you’ve been to Downtown Stockton, chances are you’ve seen some of the murals that adorn the walls of the buildings downtown. Not only do these colorful murals allow for local artists to share their talents with the community, they also add life, inspiration and beauty to downtown. Their presence fosters a sense of togetherness and symbolizes the creativity, talent and dedication of our community. Oh and of course, they also look great in photos! So whether you’re searching for the perfect location for that next Instagram post or you’re just curious about some of downtown’s beautiful artwork, I’d like to share with you some of my favorite downtown murals!

Dear Stockton – 240 N. Hunter Street

Local artist Joel Munoz painted this piece in 2012 as part of the “Dear Stockton Project.” This project encouraged the community to demonstrate their love for Stockton through various forms of art. The powerful, white-lettered message on the mural that reads, “Dear Stockton, Smile. You are loved,” makes this one of my favorite downtown artworks, as it reminds us all that we are all part of a great community, who is, in fact, loved. The message really captures the spirit of businesses and so many individuals downtown who are all putting their energy and dedication into rejuvenating downtown and breathing new life onto its streets. If you are ever feeling down, take a walk and make sure to stop by this mural- it’ll help lift your spirits! (Plus, it’s right next to the movie theater, so go see a movie while you’re at it!).

Musical Legacy of Dave Brubeck- 20 N. Sutter Street

If you’re feelin’ jazzy, come admire the “Musical Legacy of Dave Brubeck” artist Anthony Padilla created to honor Dave Brubeck, a great jazz pianist and composer. It features the passionate members of the Brubeck quartet playing away on their instruments against a familiar Downtown Stockton backdrop complete with a golden evening sky. The musicians look so focused that you can almost hear the jazz tunes! Fun fact: Dave Brubeck attended College of the Pacific right here in Stockton from 1938-1942. Interestingly, he first wanted to study to become a veterinarian, but quickly switched to music soon after starting at Pacific- and we now how that ended up working out! The mural inspires us, and shows us that great things can happen when we pursue our passions. It’s not only a beautiful piece that aspiring musicians can appreciate, but for anyone who is working towards reaching their dreams.

Power Through- 215 N. California St.

This visually stunning piece adds a vibrant pop of color into the gray lot and surrounding buildings in the area. Street artist Astro Graft is the mind and artist behind the eye-catching piece that could be mistaken for an optical illusion. While working on the piece, Graft shared that the mural’s design was based on Maslow’s Hierarchy of Needs, a Psychology Theory that is often depicted depicted as hierarchical tiers in a pyramid. The mesmerizing piece could serve as a perfect backdrop for photos! Why not take advantage of the mural’s easy-access location and incorporate it into your next photoshoot? Plenty of people already have!

Kobe and Gianna Mural- American Street and Minor Street

The most recent addition to downtown’s family of murals, this beautifully crafted memorial piece of the late Kobe Bryant and his teenage daughter Gianna was painted by a pair of local artists: Daniel Paniagua and Kone Lathipanya. They both cited their admiration for Kobe- not just as a basketball player, but as a man and father. Both artists shared that the mural was also in memory of all the other passengers who were on that ill-fated flight earlier this year. We’ll remember them, and we’ll remember Kobe’s “Mamba Mentality”: may we never forget to keep working hard to master our passions.

2020: The year of the Library

Posted on January 24, 2020 by digitalgear

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By Jordan Rosales

It may already be 2020, but 90’s nostalgia is at an all-time high and right now no other after school cartoon is remembered quite as fondly as Arthur. Arthur was always there to make us laugh and teach us valuable life lessons. Among the lessons on how to spell your name and how to be a friend, one of the most important things that Arthur taught us was that having fun isn’t hard when you’ve got a library card! Luckily for us, there’s a fantastic library right here in Downtown Stockton and getting a library card is incredibly simple! All you need to do is walk into the Cesar Chavez branch with your ID. If your current address is different than the one listed on your ID simply bring something with your correct ID and if you are under 17 years old an adult needs to come with you to sign up.

Fun for Everyone!

Without a doubt, you will find traditional shelves of books on every subject imaginable at the Cesar Chavez Library, but you will also find that they offer fun programs and activities for the entire family! To view the programs simply go to the San Joaquin Library website at SSJCPL.org. From there you’ll want to click on the events calendar page in the dropdown menu labeled “programs.” Once you’re in the calendar, click limit by location and select the Cesar Chavez library! Just click go and you’re in!

The library offers multiple events almost every day of the month for every age range. Regular activities include free computer classes for seniors, genealogy helpers’ events for adults, teen SAT/ACT prep workshops, and preschool playtime/storytime for kids!

One upcoming program the library is especially excited to offer throughout the month of February is the Volunteer Income Tax Association (VITA) Free Tax Services offered every Tuesday from 10 am ‑ 7 pm. VITA helps people prepare for tax season! All you need to do is call them at (209) 483 – 4190 and book an appointment.

The library provides a wonderful sense of community through its many clubs: chess club, book club, coloring club, Lego club, and more! Not only that, but you are BOUND to make lasting family memories by attending one of their craft nights, where you can make things ranging from valentines to mugs! They also offer a bilingual storytime called Vamos A Leer. The best part of it is that all these programs are completely free with your library card!

The World at your Fingertips

While the staff at the Cesar Chavez Library would love to see you in person, they want to remind you that there a ton of online services they offer too. With just your library card, you have access to educational tools across the internet. Thousands of magazines await you with Flipster. You can stream critically acclaimed blockbusters like Lady Bird and Moonlight along with educational documentaries on Kanopy. Hoopla offers free e-books and free audio e-books perfect for long car rides like commutes and road trips. Tutor.com offers one on one chat to help kids with their homework in every subject all the way through their senior year of high school. Having a library card even grants you access to Rosetta Stone which will help you tackle that New Year’s resolution of learning a new language or prepare for a trip overseas.

If you thought libraries were a thing of the past, welcome to 2020. The Cesar Chavez library is so much more than a building with books – it offers community, education, and fun. So, if you’re ever bored and looking for something to do, just remember what your old pal Arthur said, “Having fun isn’t hard when you’ve got a library card!”

Meet the Artist: Alexander Suelto

Posted on October 25, 2019 by digitalgear

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By Nissi Guiao

“I’ve always been interested in art all my life since I can remember,” says Alexander Suelto, a supremely talented local artist residing in downtown. He drew inspiration early on, “watching Bob Ross and Commander Mark and The Secret City as a kid [and reading] comic books like X-Men and Spawn.” Later he “gravitated towards graffiti and listened to a lot of Hip-Hop in high school and took classes that taught [him] graphic design.” Art just naturally became part of him as he became eager to learn more about different ways he could mess around with it. He says, “While in community college, I continued to draw and I took more classes to learn how to digitally alter my work. I took my chances and enrolled into the Academy of Art University in SF majoring in Illustration with a focus on product licensing and childrenʼs books. Graduated in 2015 and I was super stoked to check something huge off my life goals list.”

Working on a Larger Scale

Eventually, Suelto found himself expanding his work on a larger scale—creating massive murals. They’re fun and they bring life and color on a few of our own walls downtown. He tells us, “I got into painting murals from learning how to paint graffiti really. The idea of Z. scaling a sketch from a black book to wall is a fun challenge and [also fun] attracting a larger audience seeing your work.”

Suelto’s got drive. He doesn’t wait for people to come to him, rather he creates works of art and places himself in environments where connections with the right people inadvertently happen. “Painting murals,” he says, “helped connect me to people and more commission work. Iʼve painted everything from kids bedrooms, galleries, corporate offices, local businesses, live mural demonstrations at universities—Iʼve even fully painted on an SUV. Itʼs all been a fun challenge but definitely not an easy one.”

Keeping Creativity Alive

One of the cool and most inspiring things about Suelto is that he works so hard to keep his creativity alive. He seems to always be creating something everyday whether it be through murals, through paintings or now even through tattoos with his own designs. And once you see his work, you can tell that he’s incredibly passionate about what he does. His innovative thinking and out-of-the-box designs will for sure catch your eye. You’ll likely want to know what’s the story that sparked the ideas in his mind. Luckily, we had a chance to interview him about a few of his pieces (some straight from the walls of downtown) so you can catch more of his artistic vibe.

“By Any Means”

To start it all off is a very special piece dedicated to a close friend of his who has since passed. He remembers conversations where they “bounced ideas around about the need for large scale murals downtown to brighten up walls and our community” and we 100% agree.

“This was painted around 2015 during a mural festival called Momentum. It was inspired by late friend Tim Egkan. The oriole bird surrounded by mine oranges is defecting the daily environmental obstacles one would have to face in order to survive. The mural was recently buffed but I was lucky enough to take a picture with my daughter and see it one last time.”

“Mine Over Matter”

Chain link with mines on the end. One mine is breaking off of the chain.

“I painted a few years ago for Max’s Athletics. I wanted to create something in the lines of weight lifting. The mines are in motion with the concept of weight distribution, one is falling down from the sudden snap of the chain link as it is set free. Once I figured it out I smashed this out in 2 days with a really tall ladder.”

Some other murals by Alex Suelto (and friends) in #DowntownStockton

The following are what Suelto refers to as “some of my favorite maybe not-so-favorite-but-I-canʼt-stop-looking-at-these pieces.”

“What Dreams Are Made Of”

Paletero cart parked with plants growing around it. There's also a bird on the handle of the Paletero cart.

“I started working on this painting when I was living in San Francisco while in school. The concept of this painting is inspired by the everyday grind. From Stockton all the way to the Mission in SF where I was currently living. I would see the Paletero man walking up and down the streets, singing and greeting everyone. It was their daily hustle that inspired me to paint this.”

“Ninja Nicky and The Missing Blankies”

Drawing of a kid dressed as a ninja, standing on a tree branch next to a giant blanket fort made by penguin looking birds that are teal. The birds are also in their nest in the fort.

“This is an original watercolor full spread page for a childrenʼs book story I wrote. Itʼs a fun story about a small town and the childrenʼs favorite blankets have gone missing. I really like the process behind writing a story and visually bringing it to life. I have archived this project for the time being but would like to finish all the pages and self publish it at some point.”

Q&A: Fast Three with Suelto

What is Downtown’s Spirit Animal?

A bat. I live in Downtown Stockton and in the early mornings I can see and hear bats flying around.

If you could describe downtown in just one word, what would it be?

History.

What is your favorite downtown eatery?

Papa Urbs, no doubt.

We have mad respect for every one of the local artists and we’re grateful and proud Alexander Suelto is one of our own. With creativity through the roof, his passion for art and desire to keep it alive downtown is nothing short of inspiring. He has a handful of other murals along California St., American St. and Weber that we’d love for you to check out! While the sun’s still shining, grab some friends (and good coffee or a drink from one of our local spots), take a walking tour to see the rest of his local, public work in person and get inspired…

“Art is too important not to share.” —Romero Britto

Follow him on IG @swollenfinger to stay see more of his art.

Friends of the Fox

Posted on October 11, 2019 by digitalgear

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By Nissi Guiao

What good is money in your wallet if you don’t know it’s there, right? Well, downtown has a particular gem you may not even know about yet and it’s hosted monthly at Stockton’s very own Bob Hope Theatre. You may enjoy your regular visits to the local Regal cinema (and by all means, keep it up!), but every month Friends of the Fox presents the Classic Movie series you’ll want to take advantage of if you’re not already. Seriously, it will take your normal movie-going experience up several notches—so much so, we recommend permanently adding this ongoing event to your monthly calendar.

First off, who doesn’t love a good classic? Nostalgia makes us all want to go back in time to the good ol’ days, but since that’s not a legitimate option, Friends of the Fox (FOF) does us a solid by consistently hosting the Classic Movie series. Showing hits like Gone with the Wind, Young Frankenstein and Star Wars, you can pretty much expect to have a good time enjoying the show, especially since they make it a point to go above and beyond a typical screening.

The Full Experience

According to David Scheffer, a member of the FOF movie selection committee, “For the price of admission [details listed at the end of article], attendees are treated to live music in the lobby along with complimentary snacks and drinks (wine, soda, bottled water), a live Theatre Organ experience, and a classic file projected on a giant single theater movie screen with a fully realized sound system all in a beautifully restored movie palace.” Live music and complimentary snacks (and wine!?)—that alone should bait anyone, but the fact that it’s held in one of downtown’s most prized buildings makes it all the more special.

The Bob Hope Theatre wasn’t renovated to simply collect dust during off seasons. Scheffer adds, “The goal [of the Classic Movie series] is to provide Stockton with the opportunity to visit the Theatre and experience its use as it was originally intended with an authentic historical movie-going experience. That would include a live Theatre organ concert, classic movie trailers, and a cartoon, along with a master of ceremonies introducing the films just as it would have been when the theatre was first opened. The advantage of the low ticket price allows more people to attend and see the Theatre would to attend a live concert. In the very early years after the renovation, the goal was also to ensure the Theatre would be utilized when it was not regularly being used.”

Original Goal

FOF upholds the original intent of the Theatre by creating a safe and fun space for moviegoers to enjoy something different downtown, and they take it seriously. Scheffer explains, “A movie selection committee meets every six months to choose films to be shown. The committee is made up of both FOF Board members as well as patrons that attend the films. A suggestion box is filled regularly with desired films by our attendees at the monthly showing as well as on our Facebook page. These requests, along with past films’ attendance figures are used to create a proposed list. This list is presented to the full board with alternative choices and is voted upon formally by the board.”

It all sounds too good to be true, but it’s a real treat locals and even visitors can experience. On behalf of FOF, Scheffer tells, “We are extremely happy that the current management of the Fox/Bob Hope Theatre has scheduled so many live shows and that it appears to be thriving. We would love for more people to be aware of our classic movie series in hopes that they will attend and enjoy the Theatre in its glory. Many cities have long since demolished their movie palaces and we offer an experience that is a rare commodity for today.”

So, here’s your cue to say “yes” to a good time. Go ahead 🙂 rally up your friends and fam and get your tickets for the next showing, a Halloween special—Beetlejuice, on October 13th. Spread the word (maybe even become a member) but most importantly, get out of the house and treat yourself to an amazing, one-of-a-kind experience that FOF has to offer. Those comfy, red, velvety seats (and all the complimentary things) will be waiting for you!

For more information, please visit https://foxfriends.org/.

Thanks to David Scheffer, here are some fun facts about how the Classic Movie series came to life…

THEATER HISTORY/TIMELINE:

1916: On same site, T&D Photoplay Theater opens (constructed by the Wilhoit Family). It is renamed the California Theater after purchase by Fox West Coast Theaters, Inc. in 1921.
1930: The T&D Photoplay is leveled and the Fox California Theatre opens on October 14 showing “Up the River” starring Spencer Tracy and Humphrey Bogart.
1973: The Fox California closes its doors due to lack of business.
1981: Sporadic live concerts and attractions play the Fox.
2000: The Merlo Family (the owners at the time) donate the Fox to the City and renovation begins with local funds, congressional funds, support from the Spanos family, and the support of the Friends of the Fox Theater.
2003: The Fox California Theater is renamed The Bob Hope Theater after Alex Spanos’ good friend.
2004: The renovated Theater opens with a live show by Jerry Seinfeld.
2004: The Friends of the Fox decide to show classic movies (first on an irregular basis) after the renovation to ensure the Theater is being used and the public is aware of this jewel. It begins as a monthly event in May 2006 with “Casablanca” (which is our November 2019 attraction!).

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PRICING

Ticket Prices are: $8 for adults and $4 for students. Books of 10 tickets are available for $60, which can be used for any of the shows.

Where to Perform Downtown?

Posted on August 9, 2019 by digitalgear

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By Nissi Guiao

As fun as it is to enjoy live music, it’s also quite thrilling to be the one jamming and performing on stage. Recently, we shared the best live, local spots downtown to listen to great music (click here for all the juicy “deets” in our previous blog!). This time around, we’re covering how to book some of these places if you’re an aspiring musician. In addition to venues, we’re sharing other special resources and opportunities you’ll want to take advantage of downtown, along with a few stories to leave you inspired.

EMPRESSO COFFEEHOUSE

For years, Empresso has struck the right chords within our community. They’ve always harmonized with the music scene, naturally creating “vibey” atmospheres whenever they host local musicians/artists. Continuing this tradition, they hold open mics every other Thursday at their El Dorado location (pending holidays, of course). This is a great location to begin branching out, especially if you’re just wanting to get your feet wet and test the waters. What are you waiting for? Share your music; don’t be shy. Pop in and talk to Juan Espino or any other manager, or call (209) 451-0788, to get something set up for the next open mic. The line-up won’t be complete without you.

TERRA COFFEE

Speaking of open mics, Terra holds their own on the last Friday of each month! Mark your calendars because this is a growing scene you want to be a part of. There’s such a strong and steady heartbeat for the artist community here. Evidently, their desire to highlight and support local artists sings a resounding “welcome.” They eagerly invite artists and musicians of all kinds to sign up. All you have to do is show up and perform! Stepping out also gets you inadvertently plugged in to the realm of other artists that decide to show up, too. Don’t hesitate—add to the hustle and buzz under Terra’s creative umbrella by making yourself known. Do it for the people, but most importantly, do it for your soul. Show up, sign up, and sing an original or two!

CAST IRON TRADING CO.

Home of the eye-catching (super aesthetic), mouth-watering eats and great pairing brews and drinks is Cast Iron Trading Co., where local artists are welcome to perform live on a consistent basis. Really, we’ve got nothing but great things to say about this downtown fave! They really know what they’re doing, and the momentum keeps building. That should encourage you to get plugged into their steady stream in the local music scene. With a great variety of live performances every month, they don’t skip a beat. Be part of their tribe and grow yourself as a musician/artist. Call (209) 227-8585 for more details on booking.

CHANNEL BREWING CO.

Channel is the place to be, with great vibes guaranteed! Their brews are next level; and what takes them over the top is the way that they support the music scene downtown. You can tell they take pride in showcasing local artists. So if that’s you, pick a good sample to send over (preferably via SoundCloud or YouTube) and reach out to Brandon at (209) 373-6483.

DELIBERATION ROOM

Known for more than good eats and great drinks, Deliberation Room creates the kind of atmosphere you want to settle into, especially on the nights they showcase local bands and musicians. Check their IG page: @deliberationroom; there’s always something happening at this local favorite. If you want to add to the excitement with your live music, call (209) 910-9477 to contact Melanie for booking opportunities.

STOCKMARKET (+ GOODSTOCKCA)

Stockmarket is the talk of the town, every time Weber Ave. is graced by this highly-anticipated event. Shopping—#supportlocal. Good eats and drinks. Live music! To join in on the fun is a no-brainer, but have you thought about being showcased as one of the local bands/artists? As this event is only growing more and more popular over time, it’s an ideal place to share your music with the community that eagerly wants to support you.

They’re booked through October, but there are still slots for the holiday market come December. They say, “We keep all applications on file for future opportunities!” and “We are always looking for new talent to highlight at many different types of events. All genres of music are welcome to apply. . .Any artist who is interested in playing Stockmarket or any of our other events can do so by visiting www.stockmarketca.com or goodstockca.com.”

THE VIBE WORLDWIDE

The Vibe Worldwide “is for every artist that is passionate about their craft whether they’re a celebrity or a first-timer,” says founders Brandon “Tiger Owndabea” Wiggins and Andrea “Kitten” Perry. It’s truly a powerful movement that promotes artistic growth and unity in the creative community in Stockton, especially around downtown. How do they do that? One of the ways is through the Your Voice Singing Competition they host quarterly. Each one, featuring the talent within the community (hopefully including you next time), is packed thick with high doses of inspiration.

Both Tiger and Kitten share the same passion, as they’ve “committed [their] time and resources to putting on 40 open mics, competitions, showcases, workshops, and cultural events.” “We set out to be for artists the people we would have wanted to be there for us,” they share. “When we started The Vibe Worldwide in 2017, our mission was to provide a platform for talented performing. . .artists in Stockton. . .[since then,] The Vibe Worldwide shows have become a melting pot of talent, passion and inspiration…and although we have awakened the arts in the Central Valley, we want Stockton artists to know that their crafts are universal. . .”

TVW as a whole is a tremendous resource in the downtown community. They also provide “other workshops. . .throughout the year [which are geared to] help artists with their creativity, stage performance, breathing techniques, memorization, and creative writing.” One of the most powerful workshops they provide (in my opinion) is all about the inner voice. The duo explains “The inner voice is something that we all possess, whether we internally say something as small as ‘I’m gonna go fix a sandwich’ or something as big as ‘I believe I can do it.’ We like to focus on how to help people (specifically creators) utilize that inner voice as a benefit.

In doing so, we teach creators to trust their inner voice and to apply daily, positive practices. . .The inner voice is like the master key to the soul, but it will only work when one notices it and uses it.” Is your inner voice telling you to jump into the next event? Feed that thought and stay in the loop by following their IG account: @thevibeworldwide. And send them an email to [email protected] to sign up when the next event is posted. An encouraging community, of aspiring artists where you can truly express yourself, awaits.

THE PRESS RECORDING STUDIO

It’s one thing to create a work of art. It’s a whole other beast getting to the stage of recording your music. Thankfully, downtown Stockton is home to The Press Recording Studio. With professionals that seriously care about developing quality sound (out of their own passion for music), you can guarantee you’ll be in the best hands every time you book a session with them.

We asked the man himself, Matt Young (The Press owner/engineer) “What words of encouragement would you give to an aspiring musician/singer/songwriter who’s maybe nervous about the recording process?”

He says, “Don’t be! When opening the studio, one of my biggest goals was to make sure people feel comfortable and inspired when recording at The Press. (I had some bad experiences when I was coming up as a musician and working in other recording studios.) When you’re here, you will not encounter any ego, negativity, judgement, etc. All of the engineers working at the studio are easy to work with and will help make the recording process as smooth as possible. Our goal is the same goal as yours: making awesome music! We will help (or just push buttons and keep our mouths shut if that’s what you want) you get an awesome product even if you come in a little unsure because you’re new to recording. Everybody has to start somewhere and we are the perfect place for that.”

And he’s right—you’ve gotta start somewhere. If recording your music is a dream you’ve been hanging onto, we encourage you to not give it up before you even give it a try. Book a session at The Press; feel things out. Let them walk you through the process and help you create the sound you’re hoping to achieve.

GRACE NOTES MUSIC PROJECT (@ THE PRESS)

Next is a golden nugget for all of our young, aspiring artists. Grace Notes, founded by Brandon James and made possible by Matt Young, is a phenomenal program aimed towards the fresh batch of creative youth in Stockton. “But what is it exactly?”

We asked Matt, “Can you please share how Grace Notes has helped young artists spread their wings a bit? In other words, have you seen their confidence in their own music build because of the opportunity you’re giving them at Press?”

He shares, “First of all, I’m so lucky to be in a position that allows me to give back to my community. Shoutout to Brandon James (Piasecki) for creating Grace Notes. I love being able to inspire younger artists and help the local music scene thrive in any way I can. To answer your question… Most of the young artists we have given studio time to, have been high school age.  This is a good time for them to get in the studio because a lot of them will go onto college, or get a job and put music on the back burner. Catching them when they’re still young and passionate could literally help them realize a dream. Also, it might not be financially feasible for some and allowing them to get the experience as sort of a trial creates an awesome opportunity. I mean, they get to record on the best equipment in the world for free! But yes, they definitely come in to the studio a little nervous. On one occasion, a young songwriter took about an hour before they were even comfortable enough to play their song. But, after hearing the playback, they were a lot more confident and inspired.”

Yes, you read that right! Free! Students get an opportunity of a lifetime to record for free at The Press to give them a real taste of what it’s like to create their sound in a high-quality studio. As Matt said, catching them young could make all the difference when it comes to deciding which dreams to hold onto as they finish high school.

According to their website, “Students who apply must fulfill the following requirements:

Be a Stockton resident.
Be a student no older than 18.
Post a video of yourself playing an original song on Instagram and tag @gracenotesmusicproject.
In the caption of your post, answer the following question:
- How will you use your music to positively impact the community?”

Just hearing about this project is inspiring, to say the least. If you or someone you know would be a great fit, apply and/or spread the word. Visit www.thepressrecordingstudio.com/gracenotes for more details and to peep the incredible backstory on how it all came to life.

Lastly, we asked Matt, “Is there a Battle of the Bands in the near future?”

He states, “Absolutely. The first Battle of the Bands was a success and I’m anxious to do more of them. It’s another way to give back to the music scene and say thank you for all support we’ve received. I also have contests for rappers and singer/songwriters in the works as well. I don’t have dates locked in yet but I’ll be sharing them when they’re available. Follow @thepressrecordingstudio on IG or join our mailing list at www.thepressrecordingstudio.com to stay in the loop.”

Music makes the world go round—we all know this. What’s so incredible is that there’s room for everyone, and every genre. If you’re an aspiring artist in the area, we’ve given you a mother lode of options to spread your wings and grow your craft. Own your creativity; we hope to see you recording your originals. And keep filling up these restaurants, bars and stages as you take advantage of the booking opportunities that are waiting for you in the heart of downtown.

Live Music Spots

Posted on July 27, 2019 by digitalgear

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By Jessica Nguyen

Searching for Live Music? Here Are Some Downtown Stockton Locations That Won’t Fall Flat!

Relaxing on your couch after coming home from a long day of work seems like a great way to spend your evenings. Just picture it: you walk in through your door, kick off your shoes, throw your keys down, and sink into your couch while flipping on the TV. As you watch old episodes of Friends, you think to yourself “Ahhh yes. Peace and quiet.” But after binging half a season, you realize something is missing…. It’s too quiet… Do you want to laze in quiet, unexciting evenings for the rest of your life?? Probably not. Consider breaking up a string of monotonous evenings once in a while by heading downtown and basking in the exciting sounds and vibes of live music performances in Downtown! We’ve listed a couple great venues to get you started:

Channel Brewing Co.

One of downtown’s hot spots, Channel Brewing Company is a local nano brewery and taproom with inviting service and great drinks. A center for community camaraderie, Channel Brewing Co. often hosts weekly events such as trivia nights (how well do you REALLY know The Office?) and live music performances. Whether band or solo artist, local performers shine in the spotlight and bless our ears with their rich voices and musicality. The most recent group to perform was the Whiskey Slough Band, a local band with a talent for singing the blues. Don’t feel BLUE that you missed out- there are many great upcoming live performances at Channel Brewing Co for you to attend. Cheers!

Live Music at The Deliberation Room

Local bar and restaurant, The Deliberation Room, with its brick walls and polished wood bar, offers a cozy atmosphere reminiscent of the Roaring Twenties. However, the entertainment experience here is anything but outdated- the talented modern soloists, bands, and DJs who perform here will make you want to show off your version of the latest dance moves! Need an example? Performer Morgan J. was one of the most recent artists to showcase her beautiful, soulful vocals and raw talent at this venue. No need to deliberate any longer- make your way to 19 N. California Street for upcoming live performances by the best local talent!

Live Music at Cast Iron Trading Co.

Neighbor to Channel Brewing Co., this gastropub hosts various events and live music every Friday and Saturday night. From genres including but not limited to jazz, acoustic blues, and rock, there is something for the jazz lover, rock enthusiast, music aficionado and everyone in between. Not only does live music bring people together, it also creates opportunity and exposure for local performers. Michael King, guitarist for Stockton band The Weabz, recounts their experience performing covers and original songs at Cast Iron last year: “performing at Cast Iron was really fun. It was a very valuable experience for us. It gave us a better understanding of what to expect when we play [at] more established venues.” He continues, “The owner and manager were really friendly, too. They bought us drinks after our set was over and encouraged us to come back and play again.” Great music and friendly service? Can’t beat that!

Live Music at Stockmarket

You can hear some of the best live music Stockton has to offer at the Stockmarket, a lively community festival that combines the best in local makers, street food, and of course, music. The Stockmarket typically features two live bands during the event and occasionally fits DJ’s in the slots between. Anne Wilcox, Stockmarket organizer shares, “We have tried to feature all different genres of music. Everything from country to hip hop artists. We have so many talented people in this city and we strive to highlight as many of those people as possible.” With only a few Stockmarket events left this year, you definitely don’t want to miss them! Browse the vendors with your friends and family. Then, hit up one (or several!) of the many tasty food trucks. With a mouthwatering donut in one hand and delectable tacos in the other (or elotes, hot dogs, gyros, etc.- seriously, you’ve got so many options), settle in to enjoy the live ‘tunes permeating the atmosphere.

Open Mic & Karaoke Nights at Various Downtown Spots

If you’re looking to scout amateur poets, rappers, musicians, or comedians (or maybe interested in performing yourself!), there are also open mic nights and karaoke nights for you to enjoy downtown:

Terra Coffee – Open Mic Night – last Friday of the month, 6:30 – 10:30 PM
Empresso on North El Dorado – Open Mic Night – Thursdays, starting at 7:00 PM
Port City Bar & Grill – Karaoke Night – Thursdays, 8:00 – 10:00 PM

Downtown’s Art Walk

Posted on July 12, 2019 by digitalgear

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By Jessica Nguyen

“Art is too important not to share.”
– Romero Britto, famous Brazilian artist, painter, serigrapher and sculptor

Everyone has a little bit of an artist in them. You might disagree, and think to yourself, “I don’t paint,” or “HA. I can only draw stick figures.” What we often forget is that art is a form of expression– and you can express yourself any way you want to. You may not be the next Picasso, Shakespeare or Beethoven, and sure, your piece of artwork probably won’t become as famous as the Mona Lisa, but this doesn’t change the fact that you expressed yourself – your thoughts, feelings, and/or emotions you may not have necessarily been able to put into words.

What is Art Splash?

Appreciation for art expression is not lost on Joy Neas, Coordinator of Downtown Stockton’s ArtSplash, a FREE, self-guided tour of various downtown venues that display local art of all shapes, sizes, color, and variety. Being a photographer, crocheter, and sidewalk chalk art enthusiast herself, Joy encourages artists of all skill levels to display their work in ArtSplash events, stating, “we have everybody, we accept everybody. We give an immersive experience.” She continues, “It’s one thing to make art, but to feel like you’re a real artist, you need to show your art.” And show art they do- past ArtSplash artists have showcased everything from photography, music, weaving, sculpting, drawing, painting, ceramics, animation, and more!

From toddlers to senior citizens and all stages in between, ArtSplash has proudly displayed art from artists of all ages. It reminds us that art has no age limit- all that’s needed is the passion to create (some paintbrushes or musical instruments would probably help, too). Some unique art displays featured in past ArtSplash events included a local filmmaker who showcased her original short films and a Renaissance Group who wove and made ceramics while adorned in their renaissance-styled attire. Some displays are even interactive, allowing visitors to join in on the painting or model for an art piece (if you’ve always wanted to model and never had the chance, this is your opportunity!).

Why Downtown?

Why is Downtown Stockton the perfect location for ArtSplash? Joy shares that there are many reasons, including the simple fact that she loves the downtown area. “Downtown to me is the heart of the city. Downtown has so much character with the historical buildings, beautiful waterfront, and all the different cultures that make up Stockton.” Another reason Downtown Stockton is the ideal location for ArtSplash is that it helps people to “get to know these buildings.” Having art displayed in various downtown venues means that visitors get to view the inside of buildings they otherwise would have never had the chance to see. For instance, RTD was an ArtSplash venue, and visitors were able to experience the inside of its beautiful conference room.

Currently in its 8^th year, ArtSplash takes place on the second Fridays of months May through October from 5 – 8 PM at various downtown locations (check our events calendar for more information). There are only a couple ArtSplash events left this season, so what are you waiting for? Get in touch with your creative side and grab some paint, a guitar, a camera, Renaissance gear, flowers- anything! And while you are creating, remember Joy’s words, “Anything can be art.” Check it out TONIGHT!

Joy is always in search of new artists and venues! If you would like to participate in an upcoming ArtSplash event(s) or if you are interested in offering a downtown venue, please contact her at [email protected] she’d love to hear from you!

STOCKMARKET

Posted on April 27, 2019 by digitalgear

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By Andrew Rocha

Stockmarket is a local event that provides an opportunity for friends and families to explore and experience Stockton businesses. This is Stockmarket’s fifth year and they are in a NEW location at the Waterfront Marina at 445 W. Weber Avenue in #DowntownStockton. This past Saturday (April 20th) was the FIRST Stockmarket of the year! If you missed it, don’t worry! You still have an opportunity to check it out on June 22nd, August 17th, and October 19th from 10am to 4pm.

“With each year and location, we encourage attendees to join us to activate areas of our city that need some love! Our festival will feature 70+ vendors of art, handmade items, vintage goods, live music and tons of delicious local food options. We act as a platform to showcase local small business and to boost our local economy through supporting makers in our city. The festival is free to guests, dog friendly, and creates a fun atmosphere for families and friends to enjoy a day at the beautiful downtown waterfront.”

Founder’s Vision

Amy and Katie, the founders of Stockmarket, had a vision for a space in Stockton where businesses could sell their goods while creating a positive atmosphere in the community. Stockmarket first launched in 2015 with around 700 guests, and now in 2019 they’re attracting almost 3000 guests to a fun event for people of all ages and backgrounds.

“As we grow in size, and people spread the word about what the event is, and what it supports— we continue to hear great feedback from guests. Not only do they feel good about supporting local vendors, they enjoy having a space they can go to free of charge with the whole family (dogs included), to enjoy live music, taste local cuisine and meet new people along the way.”

Resource for Local Businesses

Not only is it a fun time for visitors to explore local businesses and enjoy tasty food, but it’s also good for the vendors. “We have had amazing feedback from our vendors. Not only have we had over 10 small businesses go from booths to brick and mortar, but we constantly hear positive feedback from vendors to surrounding cities who had never previously been to Stockton. It is important for us to change any negative perception people may have of our city, and part of Stockmarket is giving visitors a positive experience they can share with others. We hear all the time Stockmarket has a family feel atmosphere and we are all in it together to create a community event to be proud of.”

If you had a good time at Stockmarket before, you need to check out the event now that they’re downtown. And if you’ve never heard of or been to Stockmarket, definitely come out to the Waterfront Marina in #DowntownStockton to check it out!