About DSA

About Us

The Downtown Stockton Alliance (DSA) is a public/private partnership uniting almost 1,000 property owners and downtown businesses. The non-profit DSA was incorporated in 1996 as a 501(c)(6) corporation and officially began operations in 1998. Funded by a Property Based Improvement District (PBID) which allows property owners to self-assess on properties and a Business Improvement District (BID) allowing business owners to self-assess their businesses, the Downtown Stockton District was voted into creation in 1997, renewed for a second five-year period in 2002, next for a ten-year period in 2007, and most recently in 2017 for another ten-year period until 2027. Downtown Stockton Alliance (DSA) focuses in five critical areas as determined by the Downtown Management District Plan: Maintenance, Safety, Public Policies, Economic Development, and Marketing. Read the Management Plan below.

Learn About Downtown Stockton PBID

View the Downtown Stockton PBID info packet Read the full press release announcing the PBID re-certification in 2017

Since 1997, the Downtown Stockton Property Based Business Improvement District (PBID) has been the collective voice of the property and business owners, residents and advocates who strive to make our Downtown Stockton District a cleaner, safer, more attractive, vibrant and desirable place to work, do business, and play.

The Downtown Stockton PBID was renewed for another 10 years on July 25, 2017. 82% of the ballots returned by downtown property owners were in favor of the re-certification of the PBID. DSA staff and the Board of Directors are looking forward to continue providing excellent service, with an eye towards constant improvement!

The non-profit Downtown Stockton Alliance (DSA) is funded by PBID through investments from public and private landowners collected through the assessment district. DSA carries out a wide array of responsibilities and services in areas of maintenance, hospitality, economic development and marketing. Each of these services is aimed at improving the urban district by encouraging investment, marketing local business, and restoring downtown as the “heart of the city.”

The Downtown Stockton PBID is your money invested in maintaining and enhancing the Downtown District. DSA is a 501.c6 organization overseen by a board of directors composed of your peer district property and business owners, and strategic partners. PBID funds are spent directly on maintenance, hospitality, marketing, special events, and economic development programs defined in the approved Management Plan. The Management Plan guides our activities supported by a work plan and annual budget approved by the Board of Directors. The PBID‘s CEO and staff implement the Management Plan with support of volunteer and Board committees.

Learn About Clean & Safe

Clean and Safe services are always at the top of our list of priorities for the Downtown Stockton District. The Maintenance Team removes trash, debris and graffiti off the streets and sidewalks within 75 downtown blocks.

The new Big Belly solar trash compactors and recycling centers have been installed in the Janet Leigh Plaza. To keep Downtown sparkling, we also power wash sidewalks and urban plazas.

DSA staff works closely with Stockton PD who meet regularly with our Clean & Safe Committee and the Downtown Stockton Business Watch providing statistics and information on crime in Downtown. DSA contracts with Apollo Security to provide additional security patrols on the streets of downtown during evening hours.  

The Downtown Ambassador Team acts as “eyes and ears” of Downtown reporting back on any problematic situations and providing hospitality services to local employees and visitors. They regularly reach out to downtown business and property owners, distribute information about downtown happenings, lead downtown historic tours, and assist with special events. Our Volunteer Ambassador Program allows community members to get involved and contribute to the downtown revitalization. View the Downtown Stockton Volunteer Ambassadors brochure and form.

View Map of the Downtown Stockton District

Rent Event Equipment

Downtown Stockton Alliance (DSA) provides equipment rental services to the community at reasonable price-points. Equipment is available to the general public, businesses, and non-profit organizations for events within Downtown District. The cost of all equipment rentals is $75.00 ($50.00 for non-profits) for pick-up/drop-off service. Print and fill out the form under the link below and submit it via email to [email protected] Call 209-464-5246 with questions. Download the DSA Equipment Rental Form


To promote business, housing, arts and entertainment to help create a vibrant, sustainable, urban community in Downtown Stockton.


The DSA is guided by a management plan that provides for a comprehensive downtown maintenance program, an increased focus on business recruitment and retention, and enhanced marketing efforts to support developing retail and housing.