About DSA

About Us

The Downtown Stockton Alliance (DSA) is a public/private partnership uniting almost 1,000 property owners and downtown businesses. The DSA was incorporated in 1996 as a 501(c)(6) corporation and officially began operations in 1998. Funded by a Property-Based Improvement District (PBID) which allows property owners to self-assess on properties and a Business Improvement District (BID) which allows business owners to self-assess their businesses, the Downtown District was voted into creation in 1997, renewed for a second five-year period in 2002 and most recently for a ten-year period in 2007 by the Stockton City Council with 84.6% of the property owners vote.

Learn About Downtown Stockton PBID

View the Downtown Stockton PBID brochure

Since 1997, the Downtown Stockton Property Based Business Improvement District has been the collective voice of the property and business owners, residents and advocates who strive to make our Downtown Stockton District a cleaner, safer, more attractive, vibrant and desirable place to work, do business, and play.

The non-profit Downtown Stockton Alliance (DSA) is funded by PBID through investments from public and private landowners collected through the assessment district. DSA carries out a wide array of responsibilities and services in areas of maintenance, hospitality, economic development and marketing. Each of these services is aimed at improving the urban district by encouraging investment, marketing local business, and restoring downtown as the “heart of the city.”

The Downtown Stockton PBID is your money invested in maintaining and enhancing the Downtown District. DSA is a 501.c6 organization overseen by a board of directors composed of your peer district property and business owners, and strategic partners. PBID funds are spent directly on maintenance, hospitality, marketing, special events, and economic development programs defined in the approved Management Plan. The Management Plan guides our activities supported by a work plan and annual budget approved by the Board of Directors. The PBID‘s CEO and staff implement the Management Plan with support of volunteer and Board committees.

View Map of the Downtown Stockton District

stockton _downtown_district

DSA focuses in five critical areas as determined by the Downtown Management District Plan: Maintenance, Safety, Public Policies, Economic Development, and Marketing. DSA also manages the Brick & Mortar Entrepreneurship Center located on the 1st floor of the historic B & M Building.


To promote business, housing, arts and entertainment to help create a vibrant, sustainable, urban community in Downtown Stockton.


The DSA is guided by a management plan that provides for a comprehensive downtown maintenance program, an increased focus on business recruitment and retention, and enhanced marketing efforts to support developing retail and housing.

Urban Land Institute (ULI) Report 2012
Downtown Action Plan
DSA Annual Report 2016, view or download a PDF
Management District Plan 2007
DSA By-Laws (rev. February 2014)