By Jessica Nguyen
Natural Do is a natural hair care salon located on 339 E. Weber Avenue in Downtown Stockton that specifically caters to individuals with kinky, curly, and wavy hair. Like the same suggests, Natural Do has a strong focus on “growing hair in the healthiest way possible.” Today, we’d like to introduce Valonne Smith, founder and CEO of Natural Do, share what makes Natural Do unique, and talk about what we all can do to support this business during this pandemic!
Valonne Smith founder, CEO of Natural Do
Recently, I had the opportunity to speak to Valonne Smith, the charismatic founder and CEO of the beloved hair salon Natural Do. Originally from the Bay Area, Valonne shared that she and her husband moved to Stockton seven years ago. Prior to the creation and launch of Natural Do, she used her expertise and passion to conduct local hair care seminars that educated and encouraged others about natural hair care. Because she received so many questions about how she maintained her hair, she decided to write her book Girl, Get Your Hair Back Too! The Ultimate Guide to Growing Your Hair Healthier, Fuller, and Longer. Interested in all the information this gem has to offer? Get the E-Book here! Writing a book was only the start—Valonne also realized that they weren’t any salons that focused on naturally curly and wavy hair in the area, so she decided to open her own! Thus, Natural Do was born. The salon officially opened in April of 2016, so last month marked their four year anniversary.
Why Downtown Stockton?
There are several reasons Valonne chose Downtown Stockton as the home for her salon. Among them, she shared, is because she’s a “city girl!” and it only helped that “downtown has a lot of buzz and traffic.” In the process of searching for Natural Do’s flagship location, she was introduced to the Downtown Stockton area through the Huddle x Launch Pad, formerly Huddle Co. Curious, I asked if she planned on opening more locations for this popular salon in the future. Valonne is open to the idea, but explains that she is currently giving all her love and attention to the Stockton location. We’re lucky to have her!
What Makes Natural Do Unique?
Natural Do strives to be a place where “curlfriends” (the adorable nickname Natural Do calls its clients!) can embrace, accept and love their natural hair just the way it is. They strongly encourage the use of natural and organic-based products and implement these methods and products into their services. Their hairstyles are 100% natural and hair extension free! Check out their Instagram page to see some of the gorgeous looks that have come out of the salon!
Natural Do is a membership salon, and memberships can be monthly or yearly. Their services are so sought after that they are typically booked 2.5 to 3 weeks in advance! Since opening four years ago, Valonne estimates that they’ve only been able to take 2 walk-ins, since their fully booked schedules make them difficult to accommodate. However, don’t be discouraged! Just call ahead for an appointment (once they reopen, of course).
Visit their website for more information.
How can we support Natural Do during this time?
Although Natural Do, like various other businesses during this time, has temporarily closed its doors, we can still support them! The best way to do this, Valonne explains, is by following them on social media. Valonne creates and posts “How-To” videos for hair so that clients and anyone interested can follow along and care for their hair from the comforts of their own home. Valonne sharing her hair skills for free? Yes, please! Keep that hair beautiful, even during quarantine! Additionally, social media is the best way for them to reach out to clients and keep in touch with the community. Give them a follow to stay updated on news and information: