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The Downtown Stockton Alliance is a non-profit, property based improvement district responsible for promoting, developing, and maintaining downtown Stockton. The improvement district footprint spans more than 107-blocks of the city's central core.
Funded by assessments on downtown property, the Alliance has five primary roles:
1. Maintenance
The Alliance coordinates a 90-block maintenance program, which consists of daily litter abatement, steam cleaning and pressure washing for downtown's alleys and sidewalks. |
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2. Hospitality
Uniformed guides wear bright tuquoise and gold and roam a 50-block core of the central business district an average of 12 hours a day, five days per week. In addition, they have flexible schedules to accommodate special needs and events in the downtown area. Guides are trained on downtown amenities including its history, points of interest and special events. They are equipped with communication devices and work closely with local law enforcement. |
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3. Economic Development
The Alliance has initiated an aggressive marketing program to attract new downtown investment. We play a significant role in recruiting businesses, retaining existing businesses, undertaking market research and preparing marketing materials for new business. In addition, we work closely with commercial brokers to promote available commercial real estate and with the City of Stockton to package and promote economic development incentives for locating in downtown. |
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4. Marketing, Promotions & Special Events
Through the use of collaborative retail promotions, district-wide advertising, special events and media relations, the Alliance is increasing the destination appeal of downtown Stockton. |
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5. Public Policy and Advocacy
As the collective voice for downtown business and property owners, the Alliance serves as champion of downtown public policy. Several Alliance committees are at work on issues such as parking, economic development incentives, zoning, signage and litter mitigation. |
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