Five Primary Roles

The DSA focuses in five critical areas as determined by the Downtown Management District Plan.

Maintenance

The DSA coordinates a 90-block maintenance program, with daily litter abetment, steam cleaning and pressuring washing for alleys, streets and sidewalks. In the past eight years, the Clean Team has collected and removed more than 300 tons of trash from the downtown. For its efforts to remove dirt, debris and other downtown litter, the Clean Team helped the DSA win a Mayor’s All-America City Award for Stockton commercial districts and a Target Opportunities for Prevention Pollution (TOPPS) award for pollution prevention and keeping debris out of the Deepwater Channel area. For more information, contact Ron Burton, Maintenance Coordinator,at (209) 464-5246 or .

Community Safety and Hospitality

Uniformed Downtown Stockton Alliance Ambassadors walk a 50-block area of the Central Business District from 6:30 am – 7:30 pm, Monday through Thursday and until 11 pm on Fridays and Saturdays. Ambassadors provide hospitality services throughout Downtown Stockton including general assistance to the public, providing directions and safety escorts, downtown historical tours, Farmers Market tours, presentations to jurors about entertainment and dining in Downtown Stockton, business and community outreach, assistance with code enforcement, graffiti removal, parking and circulation assistance, and staffing of both Alliance and community special events. They also act as eyes and ears for Stockton Police Department to report aggressive panhandlers, nuisance behavior, drug activity, and trespassing. Click here to download the Clebrate Safely Guide.

Marketing, Events and Promotion

Through the use of collaborative retail promotions like Pub Crawls, district-wide advertising, special events like the Taste of San Joaquin and Farmers Market and media relations, the DSA is increasing the destination appeal of Downtown Stockton.

DSA provides multiple opportunities for those who would like to get involved in the downtown events and community outreach activities. We also offer free Marketing Services to businesses located within the Downtown Stockton Business District. Here’s how we can help: vending spaces at all appropriate events; distribution of promotional materials at six kiosks on college campuses, at the Stockton Metropolitan Airport, the Bob Hope Theatre, and the downtown movie theatre; listing in the online business directory; listing in the quarterly Celebrate Downtown Stockton guide; design services for menus, flyers, specials, etc.; promotion of specials in the locals-only-section of the website, in the E-lert to 700 readers and on a printed event calendar that goes to all college campuses; discounted ads in the Downtowner at a third of the cost businesses outside downtown pay; exclusive downtown stakeholder presence only at CRAWLs and Stocktoberfest; tours to over 500 people each year; notification to the media about specials, ribbon cuttings, management changes, hours, etc.; promotion on social networking sites – Myspace, Facebook, and Twitter; use of any event equipment - tables, chairs, pink fly guys (inflatable figures), a-frame signs, etc.; use of Ambassadors during Bob Hope Theatre shows and movie theatre activities to direct people to local businesses; listing of business activities in the Celebrate Commerce section of The Downtowner; A-frame signs for business specials or promotions; benefit from a 1M media and public relations focused on events to attract new visitors and shoppers; use of business resource center and computer; and mention to jurors and community groups during presentations.

For more information, contact Emily Baime, Marketing Director at (209) 464-5246 or .

Economic Development

The DSA has initiated an aggressive marketing program to attract new downtown investment. We play a significant role in recruiting businesses, retaining existing businesses, undertaking market research and preparing marketing materials for new business. In addition, we work closely with commercial brokers to promote available commercial real estate and with the City of Stockton to package and promote economic development incentives for locating in downtown. For more information, contact Mimi Nguyen, Economic Development Director, at (209) 464-5246 or .

Public Policy

As the collective voice for downtown business and property owners, the DSA serves as the champion of downtown public policy for issues such as parking, business incentives, zoning and signage. .

• For more information, call DSA at (209) 464-5246.

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